Compared on public facts

8x Social vs ShopMy

Updated Nov 7, 2026

HourlyUGC is our product. Every fact links to its source. Methodology.

8x Social and ShopMy both list pay per video. 8x Social also lists pay per 1,000 views, retainers and bonuses, which ShopMy does not list publicly. ShopMy lists commission on sales, product seeding and ads launched from the platform, which 8x Social does not list publicly.

4 facts known on both sides. "Not listed publicly" means we did not find it on their public pages on Nov 7, 2026; it does not mean they lack it.

Why brands pick HourlyUGC over 8x Social and ShopMy

HourlyUGC lists 7 ways to pay creators on its public pages: hourly sessions, pay per video, commission on sales, flat amount per order, share of ad spend, pay per 1,000 views and product seeding. A brand can combine them in one campaign. 1 2 3
8x Social lists pay per video, pay per 1,000 views, retainers and bonuses publicly. HourlyUGC also lists hourly sessions, commission on sales, flat amount per order, share of ad spend and product seeding, which 8x Social does not list publicly (checked Nov 7, 2026; not listing is not the same as not offering). 8x Social lists retainers and bonuses, which HourlyUGC does not list publicly. 1 2 3
ShopMy lists pay per video, commission on sales and product seeding publicly. HourlyUGC also lists hourly sessions, flat amount per order, share of ad spend and pay per 1,000 views, which ShopMy does not list publicly (checked Nov 7, 2026; not listing is not the same as not offering). 1 2
Meta Partnership Ads with the creators' videos, launched from inside HourlyUGC: the ad goes out from the creator's handle with the brand's budget. 8x Social does not list this publicly. 1 2
Who counts the sale: Counted either by the ad platform (Meta) or by HourlyUGC: a connected Shopify store or the Hourly Pixel, last touch within 7 days, with creator links and codes. 1 2 3

Start a campaign on HourlyUGCFacts checked Nov 7, 2026. HourlyUGC is held to the same sourcing rule as every other platform here.

Which pay models each one lists

Side by side

Pay model	8x Social	ShopMy
Hourly sessions	Not listed publicly	Not listed publicly
Pay per video	Creators are paid a base for every approved post (sample brief: $22 per post, paid once approved). 1 2	Opportunities: the brand sets a requirement and pays a flat fee once it is met, on top of the regular affiliate commission. Gifting Opportunities pair a product with a posting commitment. 1
Commission on sales	Not listed publicly	Affiliate commission through the creator's ShopMy links; they say rates typically range from 10 % to 30 %, set by the brand or retailer. 1
Flat amount per order	Not listed publicly	Not listed publicly
Share of ad spend	Not listed publicly	Not listed publicly
Pay per 1,000 views	A view bonus per 1,000 views on the post with no cap (sample brief: +$2 per 1,000 views; 12,408 views earn $24.82). 1	Not listed publicly
Retainers	The terms list a retainer among the structures a brand may set (flat fee, retainer, performance bonus or hybrid); no retainer amounts are published. 1	Not listed publicly
Bonuses	Performance bonuses are listed in the terms as a possible pay structure; the creator page frames virality as a bonus on top of guaranteed base pay. 1 2	Not listed publicly
Product seeding	Not listed publicly	Brands send product offers through Lookbooks and the creator picks what to accept; a gift carries no obligation to post. 1
Ads launched from the platform	Not listed publicly	Spotlights: brands put paid Meta ad spend behind a post the creator already shared, with the creator's affiliate link attached; the creator earns commission on the sales at their existing rate. 1 2
Money and tracking	8x Social	ShopMy
How sales are attributed	Views, not sales. Every view is counted as it lands on TikTok, Instagram and YouTube; videos are posted from new TikTok and Instagram accounts created for each campaign, not the creator's personal account. No sales attribution is described; the pitch is organic reach with zero ad spend. 1 2	Sales are tracked on each creator's ShopMy links (each Spotlight uses a duplicate of the creator's link, tracked apart), plus discount codes where the brand offers them. Commissions stay pending for 30 to 120 days while the retailer's return window and payment complete. 1 2 3
Platform fee	Brand side: not published; the terms say standard pricing is per creator per month, by tier, geography and negotiated terms, billed monthly in advance, plus processing fees. Creator side: a platform service fee is deducted before payout; the percentage is not stated. 1	On creator consultations, ShopMy keeps 20 % of the fee and the creator keeps 80 %. 1
Brand pricing	Self Service: no price shown, 7-day free trial, cancel anytime. Full Service: custom pricing by campaign scope, minimum engagement from $5k/month, 8x handles briefs, sourcing, payments, contracts and usage rights. Terms: subscriptions per creator per month, non-refundable once services commence, 1.5 % monthly interest on late payment. 1 2 3	Not listed publicly
Creator payout	Payouts run monthly, in 30 countries, by bank transfer, PayPal, Stripe or crypto depending on country; the terms say typically within 14 business days of brand approval, through Stripe Connect or other processors, after identity verification and tax documentation, in US dollars with possible conversion fees. No minimum followers to join; no minimum payout stated. 1 2	Weekly, every Friday, through Stripe or PayPal, once at least $11 is confirmed. Commissions move from pending to locked when ShopMy receives the retailer's funds; Opportunity payments go out in the Friday payout after completion. 1 2
Regions	Creators in 140+ countries; payouts in 30 countries; examples on the brands page include the United States, Germany, Spain, India and the Middle East. Company: 8x Social, Inc., a Delaware C corporation; the terms reference the EU Digital Services Act and consumer law in the user's country. 1 2	Not listed publicly
Scale they publish	They say: They say: 250,000+ creators in 140+ countries, 12,000+ posts, 300M+ views generated with no ad spend; case claims include 62M+ views in two months for a consumer app. 1 2	Not listed publicly

What the facts say

Where they overlap

Pay per video

8x Social lists, ShopMy does not

Pay per 1,000 views: A view bonus per 1,000 views on the post with no cap (sample brief: +$2 per 1,000 views; 12,408 views earn $24.82).
Retainers: The terms list a retainer among the structures a brand may set (flat fee, retainer, performance bonus or hybrid); no retainer amounts are published.
Bonuses: Performance bonuses are listed in the terms as a possible pay structure; the creator page frames virality as a bonus on top of guaranteed base pay.

Checked Nov 7, 2026

ShopMy lists, 8x Social does not

Commission on sales: Affiliate commission through the creator's ShopMy links; they say rates typically range from 10 % to 30 %, set by the brand or retailer.
Product seeding: Brands send product offers through Lookbooks and the creator picks what to accept; a gift carries no obligation to post.
Ads launched from the platform: Spotlights: brands put paid Meta ad spend behind a post the creator already shared, with the creator's affiliate link attached; the creator earns commission on the sales at their existing rate.

Checked Nov 7, 2026

Which brand each one fits

From the models each lists, nothing else.

8x Social

brands that budget per approved video
brands paying for organic reach per 1,000 views
brands running longer creator programs with retainers or bonuses

ShopMy

brands that can attribute sales and want to pay on orders
brands that budget per approved video
brands that ship product to creators

Questions people ask

What do 8x Social and ShopMy have in common?

Both list pay per video on their public pages (checked Nov 7, 2026).

What does 8x Social list that ShopMy does not?

8x Social lists pay per 1,000 views, retainers and bonuses. ShopMy does not list them publicly; that is not the same as not offering them.

What does ShopMy list that 8x Social does not?

ShopMy lists commission on sales, product seeding and ads launched from the platform. 8x Social does not list them publicly.

Where do these facts come from?

From each platform's public pages, linked next to every fact with the date we checked. A fact without a public source is not shown.

Sources

Each fact above links to one of these. Checked Nov 7, 2026.

8x Social: 8x Social home page · 8x.social, checked Nov 7, 2026 · “paid for every approved post, plus a bonus on your views”
8x Social: 8x Social, for creators page · 8x.social, checked Nov 7, 2026
ShopMy: ShopMy guide: How do I work with brand partners in the app?, read 2026-11-07 · guide.shopmy.us, checked Nov 7, 2026 · “Opportunities are flat-fee campaigns”
ShopMy: ShopMy guide: General payment questions, read 2026-11-07 · guide.shopmy.us, checked Nov 7, 2026 · “Commission rates on these products typically range from 10% to 30%.”
8x Social: 8x Social terms of service (last updated March 2026) · 8x.social, checked Mar 1, 2026
ShopMy: ShopMy guide: How you earn (Spotlights), read 2026-11-07 · guide.shopmy.us, checked Nov 7, 2026 · “you earn a commission on every sale you drive”
8x Social: 8x Social, for brands page · 8x.social, checked Nov 7, 2026 · “You see every view the moment it lands.”
8x Social: 8x Social, full service page · 8x.social, checked Nov 7, 2026 · “Minimum engagement starts at $5k/month.”