Compared on public facts

8x Social vs SideShift

Updated Nov 7, 2026

HourlyUGC is our product. Every fact links to its source. Methodology.

8x Social and SideShift both list pay per video, pay per 1,000 views, retainers and bonuses. SideShift lists commission on sales and ads launched from the platform, which 8x Social does not list publicly.

10 facts known on both sides. "Not listed publicly" means we did not find it on their public pages on Nov 7, 2026; it does not mean they lack it.

Why brands pick HourlyUGC over 8x Social and SideShift

HourlyUGC lists 7 ways to pay creators on its public pages: hourly sessions, pay per video, commission on sales, flat amount per order, share of ad spend, pay per 1,000 views and product seeding. A brand can combine them in one campaign. 1 2 3
8x Social lists pay per video, pay per 1,000 views, retainers and bonuses publicly. HourlyUGC also lists hourly sessions, commission on sales, flat amount per order, share of ad spend and product seeding, which 8x Social does not list publicly (checked Nov 7, 2026; not listing is not the same as not offering). 8x Social lists retainers and bonuses, which HourlyUGC does not list publicly. 1 2 3
SideShift lists pay per video, commission on sales, pay per 1,000 views, retainers and bonuses publicly. HourlyUGC also lists hourly sessions, flat amount per order, share of ad spend and product seeding, which SideShift does not list publicly (checked Nov 7, 2026; not listing is not the same as not offering). SideShift lists retainers and bonuses, which HourlyUGC does not list publicly. 1 2 3
Meta Partnership Ads with the creators' videos, launched from inside HourlyUGC: the ad goes out from the creator's handle with the brand's budget. 8x Social does not list this publicly. 1 2
Who counts the sale: Counted either by the ad platform (Meta) or by HourlyUGC: a connected Shopify store or the Hourly Pixel, last touch within 7 days, with creator links and codes. 1 2 3

Start a campaign on HourlyUGCFacts checked Nov 7, 2026. HourlyUGC is held to the same sourcing rule as every other platform here.

Which pay models each one lists

Side by side

Pay model	8x Social	SideShift
Hourly sessions	Not listed publicly	Not listed publicly
Pay per video	Creators are paid a base for every approved post (sample brief: $22 per post, paid once approved). 1 2	Payment per post; the brand sets the base fee and creators apply at that rate. They say the median account lands at $7 to $9 a video over the last 90 days. 1 2
Commission on sales	Not listed publicly	A creator affiliate program with commission terms in the partner agreement; sales are measured in the brand's own affiliate tracking (links or codes), not inside SideShift. 1
Flat amount per order	Not listed publicly	Not listed publicly
Share of ad spend	Not listed publicly	Not listed publicly
Pay per 1,000 views	A view bonus per 1,000 views on the post with no cap (sample brief: +$2 per 1,000 views; 12,408 views earn $24.82). 1	Payment per view and view bonuses on top of a base fee; their creator FAQ cites performance bonuses of $1-$4 per 1,000 views. 1 2 3
Retainers	The terms list a retainer among the structures a brand may set (flat fee, retainer, performance bonus or hybrid); no retainer amounts are published. 1	A retainer can be the campaign's payment terms, alone or combined with per-post or per-view pay. 1
Bonuses	Performance bonuses are listed in the terms as a possible pay structure; the creator page frames virality as a bonus on top of guaranteed base pay. 1 2	Performance bonuses set by the brand, typically tied to views. 1
Product seeding	Not listed publicly	Not listed publicly
Ads launched from the platform	Not listed publicly	Partnership ad codes from creators are kept with the creator agreement and usage rights; the brand runs the ads in its own ad account. 1
Money and tracking	8x Social	SideShift
How sales are attributed	Views, not sales. Every view is counted as it lands on TikTok, Instagram and YouTube; videos are posted from new TikTok and Instagram accounts created for each campaign, not the creator's personal account. No sales attribution is described; the pitch is organic reach with zero ad spend. 1 2	Affiliate sales are measured in the brand's own affiliate tracking with links or codes. SideShift reports ROAS and revenue per creator (attributed ad revenue divided by ad spend) and syncs attribution from App Store Connect and Stripe. 1 2
Platform fee	Brand side: not published; the terms say standard pricing is per creator per month, by tier, geography and negotiated terms, billed monthly in advance, plus processing fees. Creator side: a platform service fee is deducted before payout; the percentage is not stated. 1	A software subscription paid by the brand; creator payments are separate and funded by the brand. They say SideShift charges brands, not creators, with small fees on creator bank withdrawals; brands review payment-processing charges when funding the wallet. 1 2
Brand pricing	Self Service: no price shown, 7-day free trial, cancel anytime. Full Service: custom pricing by campaign scope, minimum engagement from $5k/month, 8x handles briefs, sourcing, payments, contracts and usage rights. Terms: subscriptions per creator per month, non-refundable once services commence, 1.5 % monthly interest on late payment. 1 2 3	Starter $299, Growth $499, Scale $999 a month; or $210, $349 and $699 a month billed yearly ($2,520, $4,188, $8,388). 14-day free trial on monthly plans only. Plans differ by creators live at once (15 / 50 / unlimited), job listings (1 / 2 / 3), invites a day (30 / 100 / 500) and tracked videos a month (600 / 2,000 / unlimited); extra invites $0.10 each. Managed service from a $20,000 monthly campaign budget. 1
Creator payout	Payouts run monthly, in 30 countries, by bank transfer, PayPal, Stripe or crypto depending on country; the terms say typically within 14 business days of brand approval, through Stripe Connect or other processors, after identity verification and tax documentation, in US dollars with possible conversion fees. No minimum followers to join; no minimum payout stated. 1 2	Creators are paid through SideShift after each campaign, with funds released to a creator wallet within a few days; nothing is paid until the brand approves the work; identity checks before payouts; 1099s handled. 1 2
Regions	Creators in 140+ countries; payouts in 30 countries; examples on the brands page include the United States, Germany, Spain, India and the Middle East. Company: 8x Social, Inc., a Delaware C corporation; the terms reference the EU Digital Services Act and consumer law in the user's country. 1 2	Creators based in the US, Canada, UK and Australia; they say more countries are coming. 1
Scale they publish	They say: They say: 250,000+ creators in 140+ countries, 12,000+ posts, 300M+ views generated with no ad spend; case claims include 62M+ views in two months for a consumer app. 1 2	They say: They say: trusted by 3,000+ brands; 71,472,850,048 views on live posts created in the 90 days before 8 Sep 2026; $10 million+ paid to creators in the past 30 days (reported 26 Sep 2026); 2,692,829 creator posts tracked in 90 days. 1

What the facts say

Where they overlap

Pay per video
Pay per 1,000 views
Retainers
Bonuses

8x Social lists, SideShift does not

Nothing in the models we track.

Checked Nov 7, 2026

SideShift lists, 8x Social does not

Commission on sales: A creator affiliate program with commission terms in the partner agreement; sales are measured in the brand's own affiliate tracking (links or codes), not inside SideShift.
Ads launched from the platform: Partnership ad codes from creators are kept with the creator agreement and usage rights; the brand runs the ads in its own ad account.

Checked Nov 7, 2026

Which brand each one fits

From the models each lists, nothing else.

8x Social

brands that budget per approved video
brands paying for organic reach per 1,000 views
brands running longer creator programs with retainers or bonuses

SideShift

brands that can attribute sales and want to pay on orders
brands that budget per approved video
brands paying for organic reach per 1,000 views
brands running longer creator programs with retainers or bonuses

Questions people ask

What do 8x Social and SideShift have in common?

Both list pay per video, pay per 1,000 views, retainers and bonuses on their public pages (checked Nov 7, 2026).

What does 8x Social list that SideShift does not?

Nothing in the pay models we track. Every model 8x Social lists, SideShift lists too.

What does SideShift list that 8x Social does not?

SideShift lists commission on sales and ads launched from the platform. 8x Social does not list them publicly.

Where do these facts come from?

From each platform's public pages, linked next to every fact with the date we checked. A fact without a public source is not shown.

Sources

Each fact above links to one of these. Checked Nov 7, 2026.

8x Social: 8x Social home page · 8x.social, checked Nov 7, 2026 · “paid for every approved post, plus a bonus on your views”
8x Social: 8x Social, for creators page · 8x.social, checked Nov 7, 2026
SideShift: sideshift.app: Creator payments and payouts, read 2026-11-07 · sideshift.app, checked Nov 7, 2026 · “such as a retainer, payment per post, payment per view or a combination”
SideShift: sideshift.app, home FAQ, read 2026-11-07 · sideshift.app, checked Nov 7, 2026 · “the median account lands at $7 to $9 a video”
SideShift: sideshift.app: Affiliate Marketing use case, read 2026-11-07 · sideshift.app, checked Nov 7, 2026 · “Sales measured in your affiliate reporting”
SideShift: sideshift.app: For creators FAQ, read 2026-11-07 · sideshift.app, checked Nov 7, 2026 · “performance bonuses ($1–$4 per 1,000 views)”
8x Social: 8x Social terms of service (last updated March 2026) · 8x.social, checked Mar 1, 2026
SideShift: sideshift.app: Plans for brands, FAQ, read 2026-11-07 · sideshift.app, checked Nov 7, 2026 · “set creator fees and any performance bonuses”
SideShift: sideshift.app: Ambassador Marketing use case, read 2026-11-07 · sideshift.app, checked Nov 7, 2026 · “Keep usage rights, creator agreements and partnership ad codes together.”
8x Social: 8x Social, for brands page · 8x.social, checked Nov 7, 2026 · “You see every view the moment it lands.”
8x Social: 8x Social, full service page · 8x.social, checked Nov 7, 2026 · “Minimum engagement starts at $5k/month.”