Compared on public facts

Agentio vs Roster

Updated Nov 7, 2026

HourlyUGC is our product. Every fact links to its source. Methodology.

Agentio and Roster both list ads launched from the platform. Agentio also lists pay per 1,000 views, which Roster does not list publicly. Roster lists commission on sales, bonuses and product seeding, which Agentio does not list publicly.

4 facts known on both sides. "Not listed publicly" means we did not find it on their public pages on Nov 7, 2026; it does not mean they lack it.

Why brands pick HourlyUGC over Agentio and Roster

HourlyUGC lists 7 ways to pay creators on its public pages: hourly sessions, pay per video, commission on sales, flat amount per order, share of ad spend, pay per 1,000 views and product seeding. A brand can combine them in one campaign. 1 2 3
Agentio lists pay per 1,000 views publicly. HourlyUGC also lists hourly sessions, pay per video, commission on sales, flat amount per order, share of ad spend and product seeding, which Agentio does not list publicly (checked Nov 7, 2026; not listing is not the same as not offering). 1
Roster lists commission on sales, bonuses and product seeding publicly. HourlyUGC also lists hourly sessions, pay per video, flat amount per order, share of ad spend and pay per 1,000 views, which Roster does not list publicly (checked Nov 7, 2026; not listing is not the same as not offering). Roster lists bonuses, which HourlyUGC does not list publicly. 1
Meta Partnership Ads with the creators' videos, launched from inside HourlyUGC: the ad goes out from the creator's handle with the brand's budget. 1 2
Who counts the sale: Counted either by the ad platform (Meta) or by HourlyUGC: a connected Shopify store or the Hourly Pixel, last touch within 7 days, with creator links and codes. 1 2 3

Start a campaign on HourlyUGCFacts checked Nov 7, 2026. HourlyUGC is held to the same sourcing rule as every other platform here.

Which pay models each one lists

Side by side

Pay model	Agentio	Roster
Hourly sessions	Not listed publicly	Not listed publicly
Pay per video	Not listed publicly	Not listed publicly
Commission on sales	Not listed publicly	Commission on each sale; every ambassador gets a unique link and discount code tied to the order. 1 2
Flat amount per order	Not listed publicly	Not listed publicly
Share of ad spend	Not listed publicly	Not listed publicly
Pay per 1,000 views	Each creator placement is priced at a standardized CPM based on the creator's audience data. The page does not say whether pay follows actual views. 1 2	Not listed publicly
Retainers	Not listed publicly	Not listed publicly
Bonuses	Not listed publicly	Cash Rewards: a flat amount for finished campaigns and milestones, paid with commissions; points and leaderboards show placement only. 1
Product seeding	Not listed publicly	Product gifting for welcome gifts and seeding; ambassadors pick products and orders fulfill through Shopify. Included from the Starter plan. 1 2
Ads launched from the platform	Creator-led Partnership Ads on Meta, launched through Agentio (a newer product next to YouTube integrations). 1	Partnership Ads on Meta and Spark Ads on TikTok are part of the Pro plan. 1
Money and tracking	Agentio	Roster
How sales are attributed	Not listed publicly	Each ambassador's link and discount code are attributed to the order; a sales attribution feature ties posts to revenue. 1 2
Platform fee	No fees for creators. A brand-side fee is not stated on the pages read. 1	No commission and no transaction fees on referred revenue; a flat monthly price. 1 2
Brand pricing	Not listed publicly	Starter, Growth, Pro and Enterprise, each one flat monthly price set by program size; no dollar figures on the page, prices come with a demo. 1
Creator payout	Payment is automated by Agentio along with sourcing, shipping and tracking; no schedule or method is given. 1 2	Commissions and cash rewards are paid in one bulk batch through PayPal or Venmo; tax forms (W-9, W-8BEN, 1099) are automated from the Growth plan. 1 2
Regions	Not listed publicly	Not listed publicly
Scale they publish	They say: They say thousands of vetted creators opted in and brands approve 90 % of the creators Agentio matches; they also announced a $40M Series B. 1 2	They say: They say 1.5M+ referred orders, $250M+ referred revenue and 1.7M+ UGC posts. 1

What the facts say

Where they overlap

Ads launched from the platform

Agentio lists, Roster does not

Pay per 1,000 views: Each creator placement is priced at a standardized CPM based on the creator's audience data. The page does not say whether pay follows actual views.

Checked Nov 7, 2026

Roster lists, Agentio does not

Commission on sales: Commission on each sale; every ambassador gets a unique link and discount code tied to the order.
Bonuses: Cash Rewards: a flat amount for finished campaigns and milestones, paid with commissions; points and leaderboards show placement only.
Product seeding: Product gifting for welcome gifts and seeding; ambassadors pick products and orders fulfill through Shopify. Included from the Starter plan.

Checked Nov 7, 2026

Which brand each one fits

From the models each lists, nothing else.

Agentio

brands paying for organic reach per 1,000 views

Roster

brands that can attribute sales and want to pay on orders
brands that ship product to creators
brands running longer creator programs with retainers or bonuses

Questions people ask

What do Agentio and Roster have in common?

Both list ads launched from the platform on their public pages (checked Nov 7, 2026).

What does Agentio list that Roster does not?

Agentio lists pay per 1,000 views. Roster does not list it publicly; that is not the same as not offering it.

What does Roster list that Agentio does not?

Roster lists commission on sales, bonuses and product seeding. Agentio does not list them publicly.

Where do these facts come from?

From each platform's public pages, linked next to every fact with the date we checked. A fact without a public source is not shown.

Sources

Each fact above links to one of these. Checked Nov 7, 2026.

Roster: getroster.com, home, read 2026-11-07 · getroster.com, checked Nov 7, 2026
Roster: getroster.com: Pricing, read 2026-11-07 · getroster.com, checked Nov 7, 2026
Agentio: agentio.com, home, read 2026-11-07 · agentio.com, checked Nov 7, 2026 · “each priced at a transparent and standardized CPM”
Agentio: agentio.com: For creators, read 2026-11-07 · agentio.com, checked Nov 7, 2026 · “prices your inventory based on actual data from your audience”