Compared on public facts

Aspire vs Cohley

Updated Nov 7, 2026

HourlyUGC is our product. Every fact links to its source. Methodology.

Aspire and Cohley both list pay per video, product seeding and ads launched from the platform. Aspire also lists commission on sales, flat amount per order and bonuses, which Cohley does not list publicly.

8 facts known on both sides. "Not listed publicly" means we did not find it on their public pages on Nov 7, 2026; it does not mean they lack it.

Why brands pick HourlyUGC over Aspire and Cohley

HourlyUGC lists 7 ways to pay creators on its public pages: hourly sessions, pay per video, commission on sales, flat amount per order, share of ad spend, pay per 1,000 views and product seeding. A brand can combine them in one campaign. 1 2 3
Aspire lists pay per video, commission on sales, flat amount per order, bonuses and product seeding publicly. HourlyUGC also lists hourly sessions, share of ad spend and pay per 1,000 views, which Aspire does not list publicly (checked Nov 7, 2026; not listing is not the same as not offering). Aspire lists bonuses, which HourlyUGC does not list publicly. 1 2
Cohley lists pay per video and product seeding publicly. HourlyUGC also lists hourly sessions, commission on sales, flat amount per order, share of ad spend and pay per 1,000 views, which Cohley does not list publicly (checked Nov 7, 2026; not listing is not the same as not offering). 1 2
Meta Partnership Ads with the creators' videos, launched from inside HourlyUGC: the ad goes out from the creator's handle with the brand's budget. 1 2
Who counts the sale: Counted either by the ad platform (Meta) or by HourlyUGC: a connected Shopify store or the Hourly Pixel, last touch within 7 days, with creator links and codes. 1 2 3

Start a campaign on HourlyUGCFacts checked Nov 7, 2026. HourlyUGC is held to the same sourcing rule as every other platform here.

Which pay models each one lists

Side by side

Pay model	Aspire	Cohley
Hourly sessions	Not listed publicly	Not listed publicly
Pay per video	Paid collaborations and UGC programs with a negotiated fee per deliverable; creators set their own rates on their profile. Per-video pricing is not itemised publicly. 1 2	Creator compensation per asset is set by the brand in each brief; their FAQ guidance is UGC videos from around $250 and UGC photos from around $50. Cohley says it never takes a cut of creator compensation. 1
Commission on sales	Commission structures per creator: flat, percentage or tiered, tracked through affiliate links and promo codes. 1 2	Not listed publicly
Flat amount per order	A flat commission amount per conversion is one of the three commission structures listed (flat, percentage, tiered). 1	Not listed publicly
Share of ad spend	Not listed publicly	Not listed publicly
Pay per 1,000 views	Not listed publicly	Not listed publicly
Retainers	Not listed publicly	Not listed publicly
Bonuses	Tiered incentives that open up as creators hit conversion targets (example on the page: a free product after 50 conversions). 1	Not listed publicly
Product seeding	Gifting and seeding programs; creators pick from a curated catalog or receive products, fulfilled through the Shopify integration. 1 2	Product seeding at $35 per completed creator, pay-as-you-go; the product cost is separate; shipping is automated for Shopify brands. Creators receive product rather than cash on seeding briefs. 1 2
Ads launched from the platform	CreatorAds suite: request ad rights, publish to Meta or save a draft for Ads Manager, review in an ads dashboard. Meta only; included in the subscription; ad-rights fees are negotiated with the creator separately. 1 2	Instagram Partnership Ad authorization codes are collected during the creator upload flow, so the brand can run ads through the creator's handle from its own ad account. 1
Money and tracking	Aspire	Cohley
How sales are attributed	Unique tracking links per creator and campaign, promo codes tied to creator performance, and shoppable Shopify storefronts. Commission payouts are sent from Reporting > Sales Tracking. No attribution window is published. 1 2	Not listed publicly
Platform fee	Not published. Brands pay a payment processing fee on each creator payment (amounts on a separate fees page, not listed). Creators receive 100 % of the agreed amount with no PayPal fee; the platform is free for creators. 1 2	Custom pricing based on the amount of content generated; creator compensation is billed separately and never marked up, they say. Product seeding is $35 per completed creator on top of the product cost. 1 2
Brand pricing	Not published; sales-led. The /pricing and /plans pages lead to a demo form. The Shopify App Store listing says free to install, with external charges billed by Aspire separately. 1 2	Custom. A 3-month paid Pilot or a 12-month Annual package; they say the Annual includes a $6,000 creator compensation bonus. Their FAQ says most brands budget $2,500 to $3,000 per brief in creator compensation, yielding 10 to 20 pieces of content. 1 2
Creator payout	PayPal only. After the brand submits a payment, Aspire's accounting team sends the funds within 7 business days; payments are USD only and PayPal converts for international creators. Creators without a PayPal email on file are reminded every two weeks. PayPal issues 1099-K forms where thresholds apply. 1 2	Creators are paid after the brand approves the content (their FAQ). Their creator terms say payment comes not earlier than 30 days after the campaign's end date and that creators bear PayPal fees of 2.9 % of compensation. 1
Regions	No country list is published. Payouts are in USD only, converted by PayPal for international creators; the home page shows United States and LA-based creator filters. 1 2	Built for mid-market and enterprise brands selling physical products in the US and Canada, they say. 1
Scale they publish	They say: They say: trusted by 800+ brands, $52M+ in affiliate sales driven, 300K creators activated, $100M+ in influencer payouts (home page); $80M paid out to creators in the last 12 months (creator page). 1 2	They say: They say a network of 200,000+ vetted creators and a 90 %+ completion rate on product seeding. 1 2

What the facts say

Where they overlap

Pay per video
Product seeding
Ads launched from the platform

Aspire lists, Cohley does not

Commission on sales: Commission structures per creator: flat, percentage or tiered, tracked through affiliate links and promo codes.
Flat amount per order: A flat commission amount per conversion is one of the three commission structures listed (flat, percentage, tiered).
Bonuses: Tiered incentives that open up as creators hit conversion targets (example on the page: a free product after 50 conversions).

Checked Nov 7, 2026

Cohley lists, Aspire does not

Nothing in the models we track.

Checked Nov 7, 2026

Which brand each one fits

From the models each lists, nothing else.

Aspire

brands that can attribute sales and want to pay on orders
brands that budget per approved video
brands that ship product to creators
brands running longer creator programs with retainers or bonuses

Cohley

brands that budget per approved video
brands that ship product to creators

Questions people ask

What do Aspire and Cohley have in common?

Both list pay per video, product seeding and ads launched from the platform on their public pages (checked Nov 7, 2026).

What does Aspire list that Cohley does not?

Aspire lists commission on sales, flat amount per order and bonuses. Cohley does not list them publicly; that is not the same as not offering them.

What does Cohley list that Aspire does not?

Nothing in the pay models we track.

Where do these facts come from?

From each platform's public pages, linked next to every fact with the date we checked. A fact without a public source is not shown.

Sources

Each fact above links to one of these. Checked Nov 7, 2026.

Aspire: Aspire creator page · aspire.io, checked Nov 7, 2026 · “paid collaborations”
Aspire: Aspire home page · aspire.io, checked Nov 7, 2026
Cohley: cohley.com: FAQ (read through search-engine snippets on 2026-11-07; the site returned 403 to direct fetches) · cohley.com, checked Nov 7, 2026 · “UGC videos start at around $250 and UGC photos start at around $50”
Aspire: Aspire on the Shopify App Store · apps.shopify.com, checked Nov 7, 2026 · “Select & send products to your creators”
Cohley: cohley.com: Product Seeding (read through search-engine snippets on 2026-11-07; the site returned 403 to direct fetches) · cohley.com, checked Nov 7, 2026 · “$35 per completed creator”
Cohley: Cohley blog: Introducing Product Seeding (read through search-engine snippets on 2026-11-07) · cohley.com, checked Nov 7, 2026 · “Pricing is $35 per completed post.”
Aspire: Aspire help center, CreatorAds FAQ · help.aspireiq.com, checked Nov 7, 2026 · “Currently, CreatorAds supports Meta ads. TikTok Ads support is coming soon.”
Aspire: Aspire CreatorAds suite · aspire.io, checked Nov 7, 2026
Cohley: Cohley blog: What Meta actually requires for creator ads in 2026 (read through search-engine snippets on 2026-11-07) · cohley.com, checked Nov 7, 2026 · “collects Instagram Partnership Ad authorization codes during the creator upload flow”
Aspire: Aspire help center, how payments work · help.aspireiq.com, checked Nov 7, 2026
Cohley: cohley.com: Pricing and Plans (read through search-engine snippets on 2026-11-07; the site returned 403 to direct fetches) · cohley.com, checked Nov 7, 2026 · “all plans have custom pricing based on the amount of content you generate”
Aspire: Aspire plans page (demo form) · aspire.io, checked Nov 7, 2026
Cohley: cohley.com: Creator Terms and Conditions (read through search-engine snippets on 2026-11-07) · cohley.com, checked Nov 7, 2026 · “not earlier than thirty (30) days after the end date for any campaign”
Cohley: cohley.com, home (read through search-engine snippets on 2026-11-07; the site returned 403 to direct fetches) · cohley.com, checked Nov 7, 2026 · “selling physical products in the US and Canada”