Compared on public facts

Aspire vs Later (formerly Mavely)

Updated Nov 7, 2026

HourlyUGC is our product. Every fact links to its source. Methodology.

Aspire and Later (formerly Mavely) both list commission on sales and bonuses. Aspire also lists pay per video, flat amount per order, product seeding and ads launched from the platform, which Later (formerly Mavely) does not list publicly.

5 facts known on both sides. "Not listed publicly" means we did not find it on their public pages on Nov 7, 2026; it does not mean they lack it.

Why brands pick HourlyUGC over Aspire and Later (formerly Mavely)

HourlyUGC lists 7 ways to pay creators on its public pages: hourly sessions, pay per video, commission on sales, flat amount per order, share of ad spend, pay per 1,000 views and product seeding. A brand can combine them in one campaign. 1 2 3
Aspire lists pay per video, commission on sales, flat amount per order, bonuses and product seeding publicly. HourlyUGC also lists hourly sessions, share of ad spend and pay per 1,000 views, which Aspire does not list publicly (checked Nov 7, 2026; not listing is not the same as not offering). Aspire lists bonuses, which HourlyUGC does not list publicly. 1 2
Later (formerly Mavely) lists commission on sales and bonuses publicly. HourlyUGC also lists hourly sessions, pay per video, flat amount per order, share of ad spend, pay per 1,000 views and product seeding, which Later (formerly Mavely) does not list publicly (checked Nov 7, 2026; not listing is not the same as not offering). Later (formerly Mavely) lists bonuses, which HourlyUGC does not list publicly. 1
Meta Partnership Ads with the creators' videos, launched from inside HourlyUGC: the ad goes out from the creator's handle with the brand's budget. Later (formerly Mavely) does not list this publicly. 1 2
Who counts the sale: Counted either by the ad platform (Meta) or by HourlyUGC: a connected Shopify store or the Hourly Pixel, last touch within 7 days, with creator links and codes. 1 2 3

Start a campaign on HourlyUGCFacts checked Nov 7, 2026. HourlyUGC is held to the same sourcing rule as every other platform here.

Which pay models each one lists

Side by side

Pay model	Aspire	Later (formerly Mavely)
Hourly sessions	Not listed publicly	Not listed publicly
Pay per video	Paid collaborations and UGC programs with a negotiated fee per deliverable; creators set their own rates on their profile. Per-video pricing is not itemised publicly. 1 2	Not listed publicly
Commission on sales	Commission structures per creator: flat, percentage or tiered, tracked through affiliate links and promo codes. 1 2	Creators earn commission on sales through their affiliate links, counted on the full cart; no rates are published. 1 2
Flat amount per order	A flat commission amount per conversion is one of the three commission structures listed (flat, percentage, tiered). 1	Not listed publicly
Share of ad spend	Not listed publicly	Not listed publicly
Pay per 1,000 views	Not listed publicly	Not listed publicly
Retainers	Not listed publicly	Not listed publicly
Bonuses	Tiered incentives that open up as creators hit conversion targets (example on the page: a free product after 50 conversions). 1	Monthly bonuses for creators, plus referral commission; amounts not published. 1
Product seeding	Gifting and seeding programs; creators pick from a curated catalog or receive products, fulfilled through the Shopify integration. 1 2	Not listed publicly
Ads launched from the platform	CreatorAds suite: request ad rights, publish to Meta or save a draft for Ads Manager, review in an ads dashboard. Meta only; included in the subscription; ad-rights fees are negotiated with the creator separately. 1 2	Not listed publicly
Money and tracking	Aspire	Later (formerly Mavely)
How sales are attributed	Unique tracking links per creator and campaign, promo codes tied to creator performance, and shoppable Shopify storefronts. Commission payouts are sent from Reporting > Sales Tracking. No attribution window is published. 1 2	Affiliate links shared by the creator, with clicks and sales tracked as they happen. No attribution window is given. 1
Platform fee	Not published. Brands pay a payment processing fee on each creator payment (amounts on a separate fees page, not listed). Creators receive 100 % of the agreed amount with no PayPal fee; the platform is free for creators. 1 2	No fees, applications or follower minimums for creators. A brand-side fee is not published on this page. 1
Brand pricing	Not published; sales-led. The /pricing and /plans pages lead to a demo form. The Shopify App Store listing says free to install, with external charges billed by Aspire separately. 1 2	Not listed publicly
Creator payout	PayPal only. After the brand submits a payment, Aspire's accounting team sends the funds within 7 business days; payments are USD only and PayPal converts for international creators. Creators without a PayPal email on file are reminded every two weeks. PayPal issues 1099-K forms where thresholds apply. 1 2	Not listed publicly
Regions	No country list is published. Payouts are in USD only, converted by PayPal for international creators; the home page shows United States and LA-based creator filters. 1 2	Not listed publicly
Scale they publish	They say: They say: trusted by 800+ brands, $52M+ in affiliate sales driven, 300K creators activated, $100M+ in influencer payouts (home page); $80M paid out to creators in the last 12 months (creator page). 1 2	They say: They say thousands of brands to choose from; no creator count. A creator testimonial claims over $320k earned in 2025 (their claim). 1

What the facts say

Where they overlap

Commission on sales
Bonuses

Aspire lists, Later (formerly Mavely) does not

Pay per video: Paid collaborations and UGC programs with a negotiated fee per deliverable; creators set their own rates on their profile. Per-video pricing is not itemised publicly.
Flat amount per order: A flat commission amount per conversion is one of the three commission structures listed (flat, percentage, tiered).
Product seeding: Gifting and seeding programs; creators pick from a curated catalog or receive products, fulfilled through the Shopify integration.
Ads launched from the platform: CreatorAds suite: request ad rights, publish to Meta or save a draft for Ads Manager, review in an ads dashboard. Meta only; included in the subscription; ad-rights fees are negotiated with the creator separately.

Checked Nov 7, 2026

Later (formerly Mavely) lists, Aspire does not

Nothing in the models we track.

Checked Nov 7, 2026

Which brand each one fits

From the models each lists, nothing else.

Aspire

brands that can attribute sales and want to pay on orders
brands that budget per approved video
brands that ship product to creators
brands running longer creator programs with retainers or bonuses

Later (formerly Mavely)

brands that can attribute sales and want to pay on orders
brands running longer creator programs with retainers or bonuses

Questions people ask

What do Aspire and Later (formerly Mavely) have in common?

Both list commission on sales and bonuses on their public pages (checked Nov 7, 2026).

What does Aspire list that Later (formerly Mavely) does not?

Aspire lists pay per video, flat amount per order, product seeding and ads launched from the platform. Later (formerly Mavely) does not list them publicly; that is not the same as not offering them.

What does Later (formerly Mavely) list that Aspire does not?

Nothing in the pay models we track.

Where do these facts come from?

From each platform's public pages, linked next to every fact with the date we checked. A fact without a public source is not shown.

Sources

Each fact above links to one of these. Checked Nov 7, 2026.

Aspire: Aspire creator page · aspire.io, checked Nov 7, 2026 · “paid collaborations”
Aspire: Aspire home page · aspire.io, checked Nov 7, 2026
Later (formerly Mavely): later.com: Creator affiliate platform, read 2026-11-07 · later.com, checked Nov 7, 2026 · “Earn through affiliate links, brand campaigns, monthly bonuses, and referral commission.”
Aspire: Aspire on the Shopify App Store · apps.shopify.com, checked Nov 7, 2026 · “Select & send products to your creators”
Aspire: Aspire help center, CreatorAds FAQ · help.aspireiq.com, checked Nov 7, 2026 · “Currently, CreatorAds supports Meta ads. TikTok Ads support is coming soon.”
Aspire: Aspire CreatorAds suite · aspire.io, checked Nov 7, 2026
Aspire: Aspire help center, how payments work · help.aspireiq.com, checked Nov 7, 2026
Aspire: Aspire plans page (demo form) · aspire.io, checked Nov 7, 2026