Platform profile

Later (formerly Mavely)

The creator affiliate app that Mavely became under Later: creators share links to brands and earn commission, campaign pay, monthly bonuses and referral commission.

Updated Nov 7, 2026

later.com 2 of 9 pay models listed publicly

HourlyUGC is our product. Every fact links to its source. Methodology.

Why brands pick HourlyUGC over Later (formerly Mavely)

HourlyUGC lists 7 ways to pay creators on its public pages: hourly sessions, pay per video, commission on sales, flat amount per order, share of ad spend, pay per 1,000 views and product seeding. A brand can combine them in one campaign. 1 2 3
Later (formerly Mavely) lists commission on sales and bonuses publicly. HourlyUGC also lists hourly sessions, pay per video, flat amount per order, share of ad spend, pay per 1,000 views and product seeding, which Later (formerly Mavely) does not list publicly (checked Nov 7, 2026; not listing is not the same as not offering). Later (formerly Mavely) lists bonuses, which HourlyUGC does not list publicly. 1
Meta Partnership Ads with the creators' videos, launched from inside HourlyUGC: the ad goes out from the creator's handle with the brand's budget. Later (formerly Mavely) does not list this publicly. 1 2
Who counts the sale: Counted either by the ad platform (Meta) or by HourlyUGC: a connected Shopify store or the Hourly Pixel, last touch within 7 days, with creator links and codes. 1 2 3

Start a campaign on HourlyUGCFacts checked Nov 7, 2026. HourlyUGC is held to the same sourcing rule as every other platform here.

Later (formerly Mavely) lists commission on sales and bonuses on its public pages. Hourly sessions, pay per video, flat amount per order, share of ad spend, pay per 1,000 views, retainers and product seeding are not listed publicly (checked Nov 7, 2026).

Pay models

Pay model	Listed publicly	Detail and source
Hourly sessions	–	Not listed publicly (checked Nov 7, 2026)
Pay per video	–	Not listed publicly (checked Nov 7, 2026)
Commission on sales	✓ Yes	Creators earn commission on sales through their affiliate links, counted on the full cart; no rates are published.1 2 “Earn through affiliate links, brand campaigns, monthly bonuses, and referral commission.”
Flat amount per order	–	Not listed publicly (checked Nov 7, 2026)
Share of ad spend	–	Not listed publicly (checked Nov 7, 2026)
Pay per 1,000 views	–	Not listed publicly (checked Nov 7, 2026)
Retainers	–	Not listed publicly (checked Nov 7, 2026)
Bonuses	✓ Yes	Monthly bonuses for creators, plus referral commission; amounts not published.1 “Earn through affiliate links, brand campaigns, monthly bonuses, and referral commission.”
Product seeding	–	Not listed publicly (checked Nov 7, 2026)
Ads launched from the platform	–	Not listed publicly (checked Nov 7, 2026)

Fees, attribution, payouts

How sales are attributed	Affiliate links shared by the creator, with clicks and sales tracked as they happen. No attribution window is given. 1
Platform fee	No fees, applications or follower minimums for creators. A brand-side fee is not published on this page. 1
Brand pricing	Not listed publicly (checked Nov 7, 2026)
Creator payout	Not listed publicly (checked Nov 7, 2026)
Regions	Not listed publicly (checked Nov 7, 2026)
Scale they publish	They say: They say thousands of brands to choose from; no creator count. A creator testimonial claims over $320k earned in 2025 (their claim). 1

Is Later (formerly Mavely) legit? What the public record shows

From Later (formerly Mavely)'s own public pages, checked Nov 7, 2026. No verdict: what is public, and what is not.

Later (formerly Mavely) runs at later.com and lists commission on sales and bonuses on its public pages, checked Nov 7, 2026, read on 6 public pages. What is not on those pages is shown as not listed publicly. This site gives no verdict: it shows the public record, with a source and a date on every fact.

Company: Later (formerly Mavely) runs at later.com.
How creators are paid: Commission on sales and Bonuses listed publicly.
What brands pay: No fees, applications or follower minimums for creators. A brand-side fee is not published on this page.
How sales are counted: Affiliate links shared by the creator, with clicks and sales tracked as they happen. No attribution window is given.
What it says about its scale: They say thousands of brands to choose from; no creator count. A creator testimonial claims over $320k earned in 2025 (their claim).
Where we read it: 6 public pages on later.com, each linked under Sources below, checked Nov 7, 2026.
Not on its public pages: Hourly sessions, pay per video, flat amount per order, share of ad spend, pay per 1,000 views, retainers and product seeding. Not listed publicly is not the same as not offered.

Fits, from the facts

Creators who want affiliate links across many brands in one app
Brands looking for a commission-first creator affiliate network

Notes

joinmavely.com says Mavely is now Later; creator sign-in still goes to app.mave.ly. Later also sells managed influencer campaigns and social media software, which are separate offers. They claim the fastest payouts in the industry; no schedule is published on the page read.

Sources

Checked Nov 7, 2026. Send a correction with a public URL and we update the fact and its date.

later.com: Creator affiliate platform, read 2026-11-07 · later.com, checked Nov 7, 2026 · “Earn through affiliate links, brand campaigns, monthly bonuses, and referral commission.”