Compared on public facts

Aspire vs Lucra

Updated Nov 7, 2026

HourlyUGC is our product. Every fact links to its source. Methodology.

Aspire and Lucra both list pay per video, commission on sales, flat amount per order, bonuses, product seeding and ads launched from the platform. Lucra lists share of ad spend, pay per 1,000 views and retainers, which Aspire does not list publicly.

11 facts known on both sides. "Not listed publicly" means we did not find it on their public pages on Nov 7, 2026; it does not mean they lack it.

Why brands pick HourlyUGC over Aspire and Lucra

HourlyUGC lists 7 ways to pay creators on its public pages: hourly sessions, pay per video, commission on sales, flat amount per order, share of ad spend, pay per 1,000 views and product seeding. A brand can combine them in one campaign. 1 2 3
Aspire lists pay per video, commission on sales, flat amount per order, bonuses and product seeding publicly. HourlyUGC also lists hourly sessions, share of ad spend and pay per 1,000 views, which Aspire does not list publicly (checked Nov 7, 2026; not listing is not the same as not offering). Aspire lists bonuses, which HourlyUGC does not list publicly. 1 2
Lucra lists pay per video, commission on sales, flat amount per order, share of ad spend, pay per 1,000 views, retainers, bonuses and product seeding publicly. HourlyUGC also lists hourly sessions, which Lucra does not list publicly (checked Nov 7, 2026; not listing is not the same as not offering). Lucra lists retainers and bonuses, which HourlyUGC does not list publicly. 1
Meta Partnership Ads with the creators' videos, launched from inside HourlyUGC: the ad goes out from the creator's handle with the brand's budget. 1 2
Who counts the sale: Counted either by the ad platform (Meta) or by HourlyUGC: a connected Shopify store or the Hourly Pixel, last touch within 7 days, with creator links and codes. 1 2 3

Start a campaign on HourlyUGCFacts checked Nov 7, 2026. HourlyUGC is held to the same sourcing rule as every other platform here.

Which pay models each one lists

Side by side

Pay model	Aspire	Lucra
Hourly sessions	Not listed publicly	Not listed publicly
Pay per video	Paid collaborations and UGC programs with a negotiated fee per deliverable; creators set their own rates on their profile. Per-video pricing is not itemised publicly. 1 2	Per-video pay is listed as a form of flat creator pay (with bonuses and retainers); the terms call it per-video compensation. 1 2
Commission on sales	Commission structures per creator: flat, percentage or tiered, tracked through affiliate links and promo codes. 1 2	Per-result pay: creators earn when their video drives a signup, install or sale. The headline is a commission-only creator army. 1
Flat amount per order	A flat commission amount per conversion is one of the three commission structures listed (flat, percentage, tiered). 1	Per-result pay with a fixed amount per result; the home page example shows a program rate of $5.00 per sale. 1
Share of ad spend	Not listed publicly	Ad-spend share is one of the four pay options; ads run from the brand's connected Meta, TikTok, Google and Snapchat accounts. 1
Pay per 1,000 views	Not listed publicly	CPM is listed as a pay option, but Lucra does not say whether it counts organic views or ad impressions; as an ads platform the latter is likely. The terms mention per-view payments. 1 2
Retainers	Not listed publicly	Retainers are listed as flat creator pay, subject to a 1.5 % payment fee. 1
Bonuses	Tiered incentives that open up as creators hit conversion targets (example on the page: a free product after 50 conversions). 1	Bonuses pay out automatically alongside flat fees and performance pay. 1
Product seeding	Gifting and seeding programs; creators pick from a curated catalog or receive products, fulfilled through the Shopify integration. 1 2	Send samples: ship products through Shopify or share a discount code. 1
Ads launched from the platform	CreatorAds suite: request ad rights, publish to Meta or save a draft for Ads Manager, review in an ads dashboard. Meta only; included in the subscription; ad-rights fees are negotiated with the creator separately. 1 2	Approved videos are launched as ads on Meta, TikTok, Google and Snapchat from the brand's own connected ad accounts; spend goes to the platforms directly. The terms require that paid use of creator content obtained through Lucra runs in connected accounts. 1 2
Money and tracking	Aspire	Lucra
How sales are attributed	Unique tracking links per creator and campaign, promo codes tied to creator performance, and shoppable Shopify storefronts. Commission payouts are sent from Reporting > Sales Tracking. No attribution window is published. 1 2	The Lucra pixel, tracked links and creator codes tie each signup, install or sale to the creator video behind it, alongside the ad platforms' own reporting; results by creator, video and campaign with a verified-conversions metric. The terms mention attribution windows without defining them. 1 2
Platform fee	Not published. Brands pay a payment processing fee on each creator payment (amounts on a separate fees page, not listed). Creators receive 100 % of the agreed amount with no PayPal fee; the platform is free for creators. 1 2	No subscription or seat fees. Platform fee on ad spend per calendar month: 1.25 % of the first $100,000, 1 % up to $300,000, 0.75 % up to $1,000,000, 0.50 % above. Flat creator payments (bonuses, retainers, per-video) carry a 1.5 % payment fee. Partner-managed accounts add the partner's fee, 2 % of ad spend by default. Payment processing: credit cards up to 3 %, debit cards free, bank 0.8 % capped at $5. Fees are charged on top of, not deducted from, creator pay. 1 2 3
Brand pricing	Not published; sales-led. The /pricing and /plans pages lead to a demo form. The Shopify App Store listing says free to install, with external charges billed by Aspire separately. 1 2	Pay as you go: no subscription; the fees above are billed as usage once a day or as soon as $500 is owed; campaigns pause after three declined charges in a row. 1 2
Creator payout	PayPal only. After the brand submits a payment, Aspire's accounting team sends the funds within 7 business days; payments are USD only and PayPal converts for international creators. Creators without a PayPal email on file are reminded every two weeks. PayPal issues 1099-K forms where thresholds apply. 1 2	Free for creators to join. Payouts are set up once; flat fees, performance pay and bonuses pay out automatically with no minimum (FAQ). Standard withdrawals are free; instant withdrawals and conversions from USD carry a small fee; a partner's or referrer's share is deducted. The terms (4 Nov 2026) condition payouts on approved content, verified spend, attribution windows, fraud review and minimum thresholds. 1 2
Regions	No country list is published. Payouts are in USD only, converted by PayPal for international creators; the home page shows United States and LA-based creator filters. 1 2	No countries are listed. The terms say availability may vary by surface, jurisdiction, account type and plan; payouts are in USD with a conversion fee for other currencies. Web and iOS. 1 2
Scale they publish	They say: They say: trusted by 800+ brands, $52M+ in affiliate sales driven, 300K creators activated, $100M+ in influencer payouts (home page); $80M paid out to creators in the last 12 months (creator page). 1 2	Not listed publicly

What the facts say

Where they overlap

Pay per video
Commission on sales
Flat amount per order
Bonuses
Product seeding
Ads launched from the platform

Aspire lists, Lucra does not

Nothing in the models we track.

Checked Nov 7, 2026

Lucra lists, Aspire does not

Share of ad spend: Ad-spend share is one of the four pay options; ads run from the brand's connected Meta, TikTok, Google and Snapchat accounts.
Pay per 1,000 views: CPM is listed as a pay option, but Lucra does not say whether it counts organic views or ad impressions; as an ads platform the latter is likely. The terms mention per-view payments.
Retainers: Retainers are listed as flat creator pay, subject to a 1.5 % payment fee.

Checked Nov 7, 2026

Which brand each one fits

From the models each lists, nothing else.

Aspire

brands that can attribute sales and want to pay on orders
brands that budget per approved video
brands that ship product to creators
brands running longer creator programs with retainers or bonuses

Lucra

brands that can attribute sales and want to pay on orders
brands running Meta ads with creator videos
brands that budget per approved video
brands paying for organic reach per 1,000 views
brands that ship product to creators
brands running longer creator programs with retainers or bonuses

Questions people ask

What do Aspire and Lucra have in common?

Both list pay per video, commission on sales, flat amount per order, bonuses, product seeding and ads launched from the platform on their public pages (checked Nov 7, 2026).

What does Aspire list that Lucra does not?

Nothing in the pay models we track. Every model Aspire lists, Lucra lists too.

What does Lucra list that Aspire does not?

Lucra lists share of ad spend, pay per 1,000 views and retainers. Aspire does not list them publicly.

Where do these facts come from?

From each platform's public pages, linked next to every fact with the date we checked. A fact without a public source is not shown.

Sources

Each fact above links to one of these. Checked Nov 7, 2026.

Aspire: Aspire creator page · aspire.io, checked Nov 7, 2026 · “paid collaborations”
Aspire: Aspire home page · aspire.io, checked Nov 7, 2026
Lucra: Lucra home page, pricing FAQ · onlucra.com, checked Nov 7, 2026 · “Flat creator pay (bonuses, retainers, per-video pay)”
Lucra: Lucra terms of service, section 11 · onlucra.com, checked Nov 4, 2026
Aspire: Aspire on the Shopify App Store · apps.shopify.com, checked Nov 7, 2026 · “Select & send products to your creators”
Aspire: Aspire help center, CreatorAds FAQ · help.aspireiq.com, checked Nov 7, 2026 · “Currently, CreatorAds supports Meta ads. TikTok Ads support is coming soon.”
Aspire: Aspire CreatorAds suite · aspire.io, checked Nov 7, 2026
Aspire: Aspire help center, how payments work · help.aspireiq.com, checked Nov 7, 2026
Lucra: Lucra billing docs · onlucra.com, checked Nov 7, 2026
Aspire: Aspire plans page (demo form) · aspire.io, checked Nov 7, 2026