Platform profile

Lucra

Performance creator-ads platform: brands collect creator videos, run them as ads on Meta, TikTok, Google and Snapchat from their own ad accounts, and pay creators on results with no subscription.

Updated Nov 7, 2026

onlucra.com 8 of 9 pay models listed publicly

HourlyUGC is our product. Every fact links to its source. Methodology.

Why brands pick HourlyUGC over Lucra

HourlyUGC lists 7 ways to pay creators on its public pages: hourly sessions, pay per video, commission on sales, flat amount per order, share of ad spend, pay per 1,000 views and product seeding. A brand can combine them in one campaign. 1 2 3
Lucra lists pay per video, commission on sales, flat amount per order, share of ad spend, pay per 1,000 views, retainers, bonuses and product seeding publicly. HourlyUGC also lists hourly sessions, which Lucra does not list publicly (checked Nov 7, 2026; not listing is not the same as not offering). Lucra lists retainers and bonuses, which HourlyUGC does not list publicly. 1
Meta Partnership Ads with the creators' videos, launched from inside HourlyUGC: the ad goes out from the creator's handle with the brand's budget. 1 2
Who counts the sale: Counted either by the ad platform (Meta) or by HourlyUGC: a connected Shopify store or the Hourly Pixel, last touch within 7 days, with creator links and codes. 1 2 3

Start a campaign on HourlyUGCFacts checked Nov 7, 2026. HourlyUGC is held to the same sourcing rule as every other platform here.

Lucra lists pay per video, commission on sales, flat amount per order, share of ad spend, pay per 1,000 views, retainers, bonuses and product seeding on its public pages. Hourly sessions is not listed publicly (checked Nov 7, 2026).

Pay models

Pay model	Listed publicly	Detail and source
Hourly sessions	–	Not listed publicly (checked Nov 7, 2026)
Pay per video	✓ Yes	Per-video pay is listed as a form of flat creator pay (with bonuses and retainers); the terms call it per-video compensation.1 2 “Flat creator pay (bonuses, retainers, per-video pay)”
Commission on sales	✓ Yes	Per-result pay: creators earn when their video drives a signup, install or sale. The headline is a commission-only creator army.1 “Build a commission only creator army.”
Flat amount per order	✓ Yes	Per-result pay with a fixed amount per result; the home page example shows a program rate of $5.00 per sale.1 “Per sale Program rate $5.00”
Share of ad spend	✓ Yes	Ad-spend share is one of the four pay options; ads run from the brand's connected Meta, TikTok, Google and Snapchat accounts.1 “Choose flat fees, ad-spend share, CPM, or per-result pay.”
Pay per 1,000 views	✓ Yes	CPM is listed as a pay option, but Lucra does not say whether it counts organic views or ad impressions; as an ads platform the latter is likely. The terms mention per-view payments.1 2 “Choose flat fees, ad-spend share, CPM, or per-result pay.”
Retainers	✓ Yes	Retainers are listed as flat creator pay, subject to a 1.5 % payment fee.1 “Flat creator pay (bonuses, retainers, per-video pay)”
Bonuses	✓ Yes	Bonuses pay out automatically alongside flat fees and performance pay.1 “Flat fees, performance pay, and bonuses pay out automatically”
Product seeding	✓ Yes	Send samples: ship products through Shopify or share a discount code.1 “Ship products through Shopify or share a discount code.”
Ads launched from the platform	✓ Yes	Approved videos are launched as ads on Meta, TikTok, Google and Snapchat from the brand's own connected ad accounts; spend goes to the platforms directly. The terms require that paid use of creator content obtained through Lucra runs in connected accounts.1 2 “Run approved videos on Meta, TikTok, Google, and Snapchat.”

Fees, attribution, payouts

How sales are attributed	The Lucra pixel, tracked links and creator codes tie each signup, install or sale to the creator video behind it, alongside the ad platforms' own reporting; results by creator, video and campaign with a verified-conversions metric. The terms mention attribution windows without defining them. 1 2
Platform fee	No subscription or seat fees. Platform fee on ad spend per calendar month: 1.25 % of the first $100,000, 1 % up to $300,000, 0.75 % up to $1,000,000, 0.50 % above. Flat creator payments (bonuses, retainers, per-video) carry a 1.5 % payment fee. Partner-managed accounts add the partner's fee, 2 % of ad spend by default. Payment processing: credit cards up to 3 %, debit cards free, bank 0.8 % capped at $5. Fees are charged on top of, not deducted from, creator pay. 1 2 3
Brand pricing	Pay as you go: no subscription; the fees above are billed as usage once a day or as soon as $500 is owed; campaigns pause after three declined charges in a row. 1 2
Creator payout	Free for creators to join. Payouts are set up once; flat fees, performance pay and bonuses pay out automatically with no minimum (FAQ). Standard withdrawals are free; instant withdrawals and conversions from USD carry a small fee; a partner's or referrer's share is deducted. The terms (4 Nov 2026) condition payouts on approved content, verified spend, attribution windows, fraud review and minimum thresholds. 1 2
Regions	No countries are listed. The terms say availability may vary by surface, jurisdiction, account type and plan; payouts are in USD with a conversion fee for other currencies. Web and iOS. 1 2
Scale they publish	Not listed publicly (checked Nov 7, 2026)

Is Lucra legit? What the public record shows

From Lucra's own public pages, checked Nov 7, 2026. No verdict: what is public, and what is not.

Lucra runs at onlucra.com and lists pay per video, commission on sales, flat amount per order, share of ad spend, pay per 1,000 views, retainers, bonuses and product seeding on its public pages, checked Nov 7, 2026, read on 23 public pages. What is not on those pages is shown as not listed publicly. This site gives no verdict: it shows the public record, with a source and a date on every fact.

Company: Lucra runs at onlucra.com. No countries are listed. The terms say availability may vary by surface, jurisdiction, account type and plan; payouts are in USD with a conversion fee for other currencies. Web and iOS.
How creators are paid: Pay per video, Commission on sales, Flat amount per order, Share of ad spend, Pay per 1,000 views, Retainers, Bonuses and Product seeding listed publicly. Free for creators to join. Payouts are set up once; flat fees, performance pay and bonuses pay out automatically with no minimum (FAQ). Standard withdrawals are free; instant withdrawals and conversions from USD carry a small fee; a partner's or referrer's share is deducted. The terms (4 Nov 2026) condition payouts on approved content, verified spend, attribution windows, fraud review and minimum thresholds.
What brands pay: No subscription or seat fees. Platform fee on ad spend per calendar month: 1.25 % of the first $100,000, 1 % up to $300,000, 0.75 % up to $1,000,000, 0.50 % above. Flat creator payments (bonuses, retainers, per-video) carry a 1.5 % payment fee. Partner-managed accounts add the partner's fee, 2 % of ad spend by default. Payment processing: credit cards up to 3 %, debit cards free, bank 0.8 % capped at $5. Fees are charged on top of, not deducted from, creator pay. Pay as you go: no subscription; the fees above are billed as usage once a day or as soon as $500 is owed; campaigns pause after three declined charges in a row.
How sales are counted: The Lucra pixel, tracked links and creator codes tie each signup, install or sale to the creator video behind it, alongside the ad platforms' own reporting; results by creator, video and campaign with a verified-conversions metric. The terms mention attribution windows without defining them.
Where we read it: 23 public pages on onlucra.com, each linked under Sources below, checked Nov 7, 2026.
Not on its public pages: Hourly sessions. Not listed publicly is not the same as not offered.

Fits, from the facts

Brands that buy creator videos to run as paid ads on several networks
Paying creators a share of ad spend or per result, with no subscription
Teams that want an API, MCP server and webhooks

Notes

Lucra publishes no brand or creator counts; its home page shows nine brand logos without calling them customers. The company is On Lucra, Inc. (terms, 4 Nov 2026). Several unrelated companies also use the name Lucra, so web searches mix them up; the creator-ads product lives only at onlucra.com. Two of its own statements differ: the FAQ says payouts have no minimum, while the terms list minimum thresholds among payout conditions. Lucra's fee structure (a share of ad spend, a 1.5 % fee on flat pay) resembles Trybe's published fees but with tiers that fall as spend grows.

Sources

Checked Nov 7, 2026. Send a correction with a public URL and we update the fact and its date.

Lucra home page, pricing FAQ · onlucra.com, checked Nov 7, 2026 · “Flat creator pay (bonuses, retainers, per-video pay)”
Lucra terms of service, section 11 · onlucra.com, checked Nov 4, 2026
Lucra billing docs · onlucra.com, checked Nov 7, 2026