Compared on public facts

Billo vs Influee

Updated Nov 7, 2026

HourlyUGC is our product. Every fact links to its source. Methodology.

Billo and Influee both list pay per video, product seeding and ads launched from the platform.

8 facts known on both sides. "Not listed publicly" means we did not find it on their public pages on Nov 7, 2026; it does not mean they lack it.

Why brands pick HourlyUGC over Billo and Influee

HourlyUGC lists 7 ways to pay creators on its public pages: hourly sessions, pay per video, commission on sales, flat amount per order, share of ad spend, pay per 1,000 views and product seeding. A brand can combine them in one campaign. 1 2 3
Billo lists pay per video and product seeding publicly. HourlyUGC also lists hourly sessions, commission on sales, flat amount per order, share of ad spend and pay per 1,000 views, which Billo does not list publicly (checked Nov 7, 2026; not listing is not the same as not offering). 1
Influee lists pay per video and product seeding publicly. HourlyUGC also lists hourly sessions, commission on sales, flat amount per order, share of ad spend and pay per 1,000 views, which Influee does not list publicly (checked Nov 7, 2026; not listing is not the same as not offering). 1
Meta Partnership Ads with the creators' videos, launched from inside HourlyUGC: the ad goes out from the creator's handle with the brand's budget. 1 2
Who counts the sale: Counted either by the ad platform (Meta) or by HourlyUGC: a connected Shopify store or the Hourly Pixel, last touch within 7 days, with creator links and codes. 1 2 3

Start a campaign on HourlyUGCFacts checked Nov 7, 2026. HourlyUGC is held to the same sourcing rule as every other platform here.

Which pay models each one lists

Side by side

Pay model	Billo	Influee
Hourly sessions	Not listed publicly	Not listed publicly
Pay per video	Videos start at $99 for a 15-second video from a regular creator with basic editing; longer videos, Premium creators and extras cost more. The price covers the creator's fee, basic editing, the platform and transaction fees. 1	Creators set their own rates; brands pay per delivered video or photo at that rate, separate from the subscription. They say the average 30-second UGC video in the US is $92. Each collaboration allows unlimited content from the same creator at their prices. 1 2
Commission on sales	Not listed publicly	Not listed publicly
Flat amount per order	Not listed publicly	Not listed publicly
Share of ad spend	Not listed publicly	Not listed publicly
Pay per 1,000 views	Not listed publicly	Not listed publicly
Retainers	Not listed publicly	Not listed publicly
Bonuses	Not listed publicly	Not listed publicly
Product seeding	The brand ships its product to the creator; the product and its shipping are not covered by the video price. Creators receive products at no cost. 1 2	Barter collaborations (content in exchange for a free product) are possible; products sent to creators count as part of their payment and are not returned. Paid collaborations also start with the product shipped to the creator. 1 2
Ads launched from the platform	Meta Partnership Ads and TikTok Spark Ads as an add-on to a video order: the creator shares the partnership code (or approves a Meta account-level connection) through Billo, and the brand runs the ad from its own ad account. 1 2	Partnership Ads on Instagram and Spark Ads on TikTok are offered with the creators; Spark codes are compiled in the platform. 1
Money and tracking	Billo	Influee
How sales are attributed	Not listed publicly	Not listed publicly
Platform fee	Included in the video price: the price covers the creator's fee, basic editing, the Billo platform and transaction fees. No subscription is needed to order videos. 1	A marketplace fee on top of each creator payment: 10 % on the listed plans (paying a creator $100 costs $110). 1
Brand pricing	Prepaid packs valid for 12 months, no auto-renewal: $1,000 (covers up to 10 videos), $2,500 with a $300 bonus (up to 28 videos), $5,000 with a $700 bonus (up to 57 videos), larger packs on request. Videos from $99. Optional subscriptions: CreativeOps from $149 a month, Managed Service from $2,000 a month plus video costs. 1	Month-to-month subscription, cancel any time: $229 a month (up to 10 creator collaborations a month), $529 (up to 25), $999 (up to 50), custom above. 10 % marketplace fee; creator payments separate. No free trial, but the subscription is refunded in full if no collaboration starts from the first campaign. 1
Creator payout	Earnings are credited to the creator's Billo account when the video is approved and paid twice a month via PayPal. Billo pays the creator on the brand's behalf and creators receive the full compensation shown for the job. 1 2	The creator's payment is kept in escrow until the content is delivered and approved by the brand; creators are then paid through Influee within 5-10 days, no invoicing. 1 2
Regions	Creators must live in the United States, Canada or the United Kingdom. Videos can be ordered in English, Spanish, Portuguese or French, or silent. 1 2	Creators in 30+ countries; their countries page lists 33: the US, Canada, Mexico, Argentina, Brazil, Australia, the UK and most of Europe. 1
Scale they publish	They say: They say 5,000+ vetted creators, 37,000+ brands, and performance data from 1.41M Meta ads with $1.24B in spend. 1 2	They say: They say 180,000+ creators in 30+ countries, 30,000+ vetted creators in the USA, 1,800+ brands and $11M+ paid out to creators. 1 2

What the facts say

Where they overlap

Pay per video
Product seeding
Ads launched from the platform

Billo lists, Influee does not

Nothing in the models we track.

Checked Nov 7, 2026

Influee lists, Billo does not

Nothing in the models we track.

Checked Nov 7, 2026

Which brand each one fits

From the models each lists, nothing else.

Billo

brands that budget per approved video
brands that ship product to creators

Influee

brands that budget per approved video
brands that ship product to creators

Questions people ask

What do Billo and Influee have in common?

Both list pay per video, product seeding and ads launched from the platform on their public pages (checked Nov 7, 2026).

What does Billo list that Influee does not?

Nothing in the pay models we track. Every model Billo lists, Influee lists too.

What does Influee list that Billo does not?

Nothing in the pay models we track.

Where do these facts come from?

From each platform's public pages, linked next to every fact with the date we checked. A fact without a public source is not shown.

Sources

Each fact above links to one of these. Checked Nov 7, 2026.

Billo: billo.app: Pricing, read 2026-11-07 · billo.app, checked Nov 7, 2026 · “Videos start at $99, which covers a 15-second video from a regular creator”
Influee: influee.co: Pricing, read 2026-11-07 · influee.co, checked Nov 7, 2026 · “The Average 30s UGC Video Price in USA is $92”
Influee: influee.co: For creators, read 2026-11-07 · influee.co, checked Nov 7, 2026 · “set your own rates”
Billo: billo.app: For creators, read 2026-11-07 · billo.app, checked Nov 7, 2026 · “Products will be shipped to your address at no cost.”
Influee: influee.co, home (English), read 2026-11-07 · influee.co, checked Nov 7, 2026 · “within 7 to 10 days after receiving the product”
Billo: billo.app: Partnership ads, read 2026-11-07 · billo.app, checked Nov 7, 2026 · “Partnership ads change whose handle appears on the ad, not who runs the media.”
Billo: billo.app: Find and hire UGC creators, read 2026-11-07 · billo.app, checked Nov 7, 2026 · “Use Meta Partnership Ads or TikTok Spark Ads to leverage creator credibility”
Billo: Billo blog: How Billo pricing works, 6 Nov 2026 · billo.app, checked Nov 6, 2026 · “creators receive the full compensation shown for the job”
Influee: influee.co: UGC creators by country, read 2026-11-07 · influee.co, checked Nov 7, 2026 · “Find Vetted UGC Creators In 30+ Countries!”
Billo: billo.app, home, read 2026-11-07 · billo.app, checked Nov 7, 2026 · “based on 1.41M Meta ads, $1.24B in spend”