Platform profile

Billo

A UGC video marketplace where brands prepay a pack, order fixed-price videos from vetted creators in the US, Canada and the UK, and can add organic posting and partnership ads.

Updated Nov 7, 2026

billo.app 2 of 9 pay models listed publicly

HourlyUGC is our product. Every fact links to its source. Methodology.

Why brands pick HourlyUGC over Billo

HourlyUGC lists 7 ways to pay creators on its public pages: hourly sessions, pay per video, commission on sales, flat amount per order, share of ad spend, pay per 1,000 views and product seeding. A brand can combine them in one campaign. 1 2 3
Billo lists pay per video and product seeding publicly. HourlyUGC also lists hourly sessions, commission on sales, flat amount per order, share of ad spend and pay per 1,000 views, which Billo does not list publicly (checked Nov 7, 2026; not listing is not the same as not offering). 1
Meta Partnership Ads with the creators' videos, launched from inside HourlyUGC: the ad goes out from the creator's handle with the brand's budget. 1 2
Who counts the sale: Counted either by the ad platform (Meta) or by HourlyUGC: a connected Shopify store or the Hourly Pixel, last touch within 7 days, with creator links and codes. 1 2 3

Start a campaign on HourlyUGCFacts checked Nov 7, 2026. HourlyUGC is held to the same sourcing rule as every other platform here.

Billo lists pay per video and product seeding on its public pages. Hourly sessions, commission on sales, flat amount per order, share of ad spend, pay per 1,000 views, retainers and bonuses are not listed publicly (checked Nov 7, 2026).

Pay models

Pay model	Listed publicly	Detail and source
Hourly sessions	–	Not listed publicly (checked Nov 7, 2026)
Pay per video	✓ Yes	Videos start at $99 for a 15-second video from a regular creator with basic editing; longer videos, Premium creators and extras cost more. The price covers the creator's fee, basic editing, the platform and transaction fees.1 “Videos start at $99, which covers a 15-second video from a regular creator”
Commission on sales	–	Not listed publicly (checked Nov 7, 2026)
Flat amount per order	–	Not listed publicly (checked Nov 7, 2026)
Share of ad spend	–	Not listed publicly (checked Nov 7, 2026)
Pay per 1,000 views	–	Not listed publicly (checked Nov 7, 2026)
Retainers	–	Not listed publicly (checked Nov 7, 2026)
Bonuses	–	Not listed publicly (checked Nov 7, 2026)
Product seeding	✓ Yes	The brand ships its product to the creator; the product and its shipping are not covered by the video price. Creators receive products at no cost.1 2 “It doesn't cover your product or shipping it to the creator”
Ads launched from the platform	✓ Yes	Meta Partnership Ads and TikTok Spark Ads as an add-on to a video order: the creator shares the partnership code (or approves a Meta account-level connection) through Billo, and the brand runs the ad from its own ad account.1 2 “Partnership ads change whose handle appears on the ad, not who runs the media.”

Fees, attribution, payouts

How sales are attributed	Not listed publicly (checked Nov 7, 2026)
Platform fee	Included in the video price: the price covers the creator's fee, basic editing, the Billo platform and transaction fees. No subscription is needed to order videos. 1
Brand pricing	Prepaid packs valid for 12 months, no auto-renewal: $1,000 (covers up to 10 videos), $2,500 with a $300 bonus (up to 28 videos), $5,000 with a $700 bonus (up to 57 videos), larger packs on request. Videos from $99. Optional subscriptions: CreativeOps from $149 a month, Managed Service from $2,000 a month plus video costs. 1
Creator payout	Earnings are credited to the creator's Billo account when the video is approved and paid twice a month via PayPal. Billo pays the creator on the brand's behalf and creators receive the full compensation shown for the job. 1 2
Regions	Creators must live in the United States, Canada or the United Kingdom. Videos can be ordered in English, Spanish, Portuguese or French, or silent. 1 2
Scale they publish	They say: They say 5,000+ vetted creators, 37,000+ brands, and performance data from 1.41M Meta ads with $1.24B in spend. 1 2

Is Billo legit? What the public record shows

From Billo's own public pages, checked Nov 7, 2026. No verdict: what is public, and what is not.

Billo runs at billo.app and lists pay per video and product seeding on its public pages, checked Nov 7, 2026, read on 13 public pages. What is not on those pages is shown as not listed publicly. This site gives no verdict: it shows the public record, with a source and a date on every fact.

Company: Billo runs at billo.app. Creators must live in the United States, Canada or the United Kingdom. Videos can be ordered in English, Spanish, Portuguese or French, or silent.
How creators are paid: Pay per video and Product seeding listed publicly. Earnings are credited to the creator's Billo account when the video is approved and paid twice a month via PayPal. Billo pays the creator on the brand's behalf and creators receive the full compensation shown for the job.
What brands pay: Included in the video price: the price covers the creator's fee, basic editing, the Billo platform and transaction fees. No subscription is needed to order videos. Prepaid packs valid for 12 months, no auto-renewal: $1,000 (covers up to 10 videos), $2,500 with a $300 bonus (up to 28 videos), $5,000 with a $700 bonus (up to 57 videos), larger packs on request. Videos from $99. Optional subscriptions: CreativeOps from $149 a month, Managed Service from $2,000 a month plus video costs.
What it says about its scale: They say 5,000+ vetted creators, 37,000+ brands, and performance data from 1.41M Meta ads with $1.24B in spend.
Where we read it: 13 public pages on billo.app, each linked under Sources below, checked Nov 7, 2026.
Not on its public pages: Hourly sessions, commission on sales, flat amount per order, share of ad spend, pay per 1,000 views, retainers and bonuses. Not listed publicly is not the same as not offered.

Fits, from the facts

Fixed-price UGC videos without a subscription
Prepaid packs that do not auto-renew
Adding organic posting and partnership-ad codes to a video order

Notes

A partnership-ads order has three parts, each priced by the creator: the video, the organic posting fee and the partnership ads fee (partnership-ads page). Two rounds of changes come at no extra cost (blog, 6 Nov 2026). Usage rights for ads and the brand's channels transfer on approval (same blog).

Sources

Checked Nov 7, 2026. Send a correction with a public URL and we update the fact and its date.

billo.app: Pricing, read 2026-11-07 · billo.app, checked Nov 7, 2026 · “Videos start at $99, which covers a 15-second video from a regular creator”
billo.app: For creators, read 2026-11-07 · billo.app, checked Nov 7, 2026 · “Products will be shipped to your address at no cost.”
billo.app: Partnership ads, read 2026-11-07 · billo.app, checked Nov 7, 2026 · “Partnership ads change whose handle appears on the ad, not who runs the media.”
billo.app: Find and hire UGC creators, read 2026-11-07 · billo.app, checked Nov 7, 2026 · “Use Meta Partnership Ads or TikTok Spark Ads to leverage creator credibility”
Billo blog: How Billo pricing works, 6 Nov 2026 · billo.app, checked Nov 6, 2026 · “creators receive the full compensation shown for the job”
billo.app, home, read 2026-11-07 · billo.app, checked Nov 7, 2026 · “based on 1.41M Meta ads, $1.24B in spend”