Compared on public facts

Billo vs JoinBrands

Updated Nov 7, 2026

HourlyUGC is our product. Every fact links to its source. Methodology.

Billo and JoinBrands both list pay per video, product seeding and ads launched from the platform. JoinBrands lists hourly sessions, commission on sales, retainers and bonuses, which Billo does not list publicly.

8 facts known on both sides. "Not listed publicly" means we did not find it on their public pages on Nov 7, 2026; it does not mean they lack it.

Why brands pick HourlyUGC over Billo and JoinBrands

HourlyUGC lists 7 ways to pay creators on its public pages: hourly sessions, pay per video, commission on sales, flat amount per order, share of ad spend, pay per 1,000 views and product seeding. A brand can combine them in one campaign. 1 2 3
Billo lists pay per video and product seeding publicly. HourlyUGC also lists hourly sessions, commission on sales, flat amount per order, share of ad spend and pay per 1,000 views, which Billo does not list publicly (checked Nov 7, 2026; not listing is not the same as not offering). 1
JoinBrands lists hourly sessions, pay per video, commission on sales, retainers, bonuses and product seeding publicly. HourlyUGC also lists flat amount per order, share of ad spend and pay per 1,000 views, which JoinBrands does not list publicly (checked Nov 7, 2026; not listing is not the same as not offering). JoinBrands lists retainers and bonuses, which HourlyUGC does not list publicly. 1 2 3
Meta Partnership Ads with the creators' videos, launched from inside HourlyUGC: the ad goes out from the creator's handle with the brand's budget. 1 2
Who counts the sale: Counted either by the ad platform (Meta) or by HourlyUGC: a connected Shopify store or the Hourly Pixel, last touch within 7 days, with creator links and codes. 1 2 3

Start a campaign on HourlyUGCFacts checked Nov 7, 2026. HourlyUGC is held to the same sourcing rule as every other platform here.

Which pay models each one lists

Side by side

Pay model	Billo	JoinBrands
Hourly sessions	Not listed publicly	Time-based pay exists only for TikTok Shop Lives, priced at $1 per minute of livestream. Not hourly UGC sessions. 1
Pay per video	Videos start at $99 for a 15-second video from a regular creator with basic editing; longer videos, Premium creators and extras cost more. The price covers the creator's fee, basic editing, the platform and transaction fees. 1	Fixed per-content prices: UGC videos, TikTok, TikTok Shop, Amazon, Shorts and Reels videos from $25 each, images from $10, with unlimited usage rights. Creator side: $60+ per video, $100+ per social post, $15+ per image; content deals $25-600+ per video. 1 2
Commission on sales	Not listed publicly	TikTok Shop affiliate commission of 15-30 % of sales from the creator's TikTok Shop content, paid monthly to the creator's wallet for as long as the video is live. 1
Flat amount per order	Not listed publicly	Not listed publicly
Share of ad spend	Not listed publicly	Not listed publicly
Pay per 1,000 views	Not listed publicly	Not listed publicly
Retainers	Not listed publicly	Monthly retainer campaigns: $100-500+ per month for a quota of 10-30 pieces (creator page); available to Level 2 creators and above. 1 2
Bonuses	Not listed publicly	Performance-based bonuses set inside campaigns, plus tips from brands; the 20 % creator fee applies to performance bonuses but not tips. 1 2
Product seeding	The brand ships its product to the creator; the product and its shipping are not covered by the video price. Creators receive products at no cost. 1 2	Product sampling, gifting and seeding campaigns; products are shipped by the brand or bought by the creator and reimbursed, and the creator keeps them. 1 2
Ads launched from the platform	Meta Partnership Ads and TikTok Spark Ads as an add-on to a video order: the creator shares the partnership code (or approves a Meta account-level connection) through Billo, and the brand runs the ad from its own ad account. 1 2	TikTok Boost: brands boost any TikTok post their creators publish from the JoinBrands dashboard, content library or Ad Center through a built-in TikTok integration, minimum $20 per day plus a platform fee, maximum $1,000 per day. Spark Ads proper are launched in TikTok Ads Manager with the Spark code JoinBrands collects. Meta is covered only by an Instagram partnership ad code. 1 2
Money and tracking	Billo	JoinBrands
How sales are attributed	Not listed publicly	TikTok Shop GMV tracked per creator through the TikTok Shop integration and TikTok Shop analytics; Spark codes are generated for every video. No link or code attribution for other stores is published; the Shopify integration imports products for sampling. 1 2
Platform fee	Included in the video price: the price covers the creator's fee, basic editing, the Billo platform and transaction fees. No subscription is needed to order videos. 1	Brand side: a platform fee added to each creator payment, 15 % on Free, 12 % on Start-up, 10 % on Pro, 8 % on Max. Creator side: a 20 % platform fee on job earnings and performance bonuses (15 % with Creator PRO), none on express jobs, tips or product reimbursements. 1 2
Brand pricing	Prepaid packs valid for 12 months, no auto-renewal: $1,000 (covers up to 10 videos), $2,500 with a $300 bonus (up to 28 videos), $5,000 with a $700 bonus (up to 57 videos), larger packs on request. Videos from $99. Optional subscriptions: CreativeOps from $149 a month, Managed Service from $2,000 a month plus video costs. 1	Free $0 pay-as-you-go (15 % fee, no trial); Start-up $99/month (12 %, $30 roll-over cash); Pro $299/month (10 %, $90); Max $499/month (8 %, $150, agency features); annual billing 10 % off. Content on every plan: UGC images $10+, videos $25+ (UGC, TikTok, TikTok Shop, Amazon, YouTube, Reels), TikTok Shop Lives $1/min, AI videos $5. Roll-over cash is lost on cancellation. 1
Creator payout	Earnings are credited to the creator's Billo account when the video is approved and paid twice a month via PayPal. Billo pays the creator on the brand's behalf and creators receive the full compensation shown for the job. 1 2	Brands fund jobs upfront in escrow; payment is released to the creator's JoinBrands wallet when the brand approves the content. PayPal is the only payout method; withdrawals once a week on standard accounts and up to 7 business days to process. TikTok Shop commissions are paid monthly to the wallet. 1 2
Regions	Creators must live in the United States, Canada or the United Kingdom. Videos can be ordered in English, Spanish, Portuguese or French, or silent. 1 2	Creators: United States, United Kingdom, Germany, Australia and Canada, age 18+. Brand countries are not stated. 1 2
Scale they publish	They say: They say 5,000+ vetted creators, 37,000+ brands, and performance data from 1.41M Meta ads with $1.24B in spend. 1 2	They say: They say, on the same home page, 'Trusted by 100,000+ brands' in the header and 'Trusted by 30K+ Brands' lower down, and '4 Million Creators'. The creator page says 20,000+ brands and agencies, 500K products sent and $10M paid out; the TikTok Shop affiliates page says $30M+ in flat fees, 3,000+ active brands and a 40K+ creator community. 1 2 3

What the facts say

Where they overlap

Pay per video
Product seeding
Ads launched from the platform

Billo lists, JoinBrands does not

Nothing in the models we track.

Checked Nov 7, 2026

JoinBrands lists, Billo does not

Hourly sessions: Time-based pay exists only for TikTok Shop Lives, priced at $1 per minute of livestream. Not hourly UGC sessions.
Commission on sales: TikTok Shop affiliate commission of 15-30 % of sales from the creator's TikTok Shop content, paid monthly to the creator's wallet for as long as the video is live.
Retainers: Monthly retainer campaigns: $100-500+ per month for a quota of 10-30 pieces (creator page); available to Level 2 creators and above.
Bonuses: Performance-based bonuses set inside campaigns, plus tips from brands; the 20 % creator fee applies to performance bonuses but not tips.

Checked Nov 7, 2026

Which brand each one fits

From the models each lists, nothing else.

Billo

brands that budget per approved video
brands that ship product to creators

JoinBrands

brands that can attribute sales and want to pay on orders
brands that want booked sessions ending in videos
brands that budget per approved video
brands that ship product to creators
brands running longer creator programs with retainers or bonuses

Questions people ask

What do Billo and JoinBrands have in common?

Both list pay per video, product seeding and ads launched from the platform on their public pages (checked Nov 7, 2026).

What does Billo list that JoinBrands does not?

Nothing in the pay models we track. Every model Billo lists, JoinBrands lists too.

What does JoinBrands list that Billo does not?

JoinBrands lists hourly sessions, commission on sales, retainers and bonuses. Billo does not list them publicly.

Where do these facts come from?

From each platform's public pages, linked next to every fact with the date we checked. A fact without a public source is not shown.

Sources

Each fact above links to one of these. Checked Nov 7, 2026.

JoinBrands: JoinBrands pricing page · joinbrands.com, checked Nov 7, 2026 · “TikTok Shop Lives: $1/min”
Billo: billo.app: Pricing, read 2026-11-07 · billo.app, checked Nov 7, 2026 · “Videos start at $99, which covers a 15-second video from a regular creator”
JoinBrands: JoinBrands creator page · joinbrands.com, checked Nov 7, 2026 · “Benefit from our fixed pricing policy.”
JoinBrands: JoinBrands, TikTok Shop affiliates page · joinbrands.com, checked Nov 7, 2026 · “Earn a percentage of every sale your TikTok Shop content generates.”
JoinBrands: JoinBrands help center, retainer jobs · help.joinbrands.com, checked Nov 7, 2026
JoinBrands: JoinBrands home page · joinbrands.com, checked Nov 7, 2026 · “Set performance-based bonuses directly inside your campaigns.”
JoinBrands: JoinBrands help center, creator fees · help.joinbrands.com, checked Nov 7, 2026
Billo: billo.app: For creators, read 2026-11-07 · billo.app, checked Nov 7, 2026 · “Products will be shipped to your address at no cost.”
Billo: billo.app: Partnership ads, read 2026-11-07 · billo.app, checked Nov 7, 2026 · “Partnership ads change whose handle appears on the ad, not who runs the media.”
Billo: billo.app: Find and hire UGC creators, read 2026-11-07 · billo.app, checked Nov 7, 2026 · “Use Meta Partnership Ads or TikTok Spark Ads to leverage creator credibility”
JoinBrands: JoinBrands help center, TikTok Boost Ads · help.joinbrands.com, checked Nov 7, 2026 · “Boost any TikTok post your creators publish”
JoinBrands: JoinBrands help center, TikTok Spark Ads · help.joinbrands.com, checked Nov 7, 2026
JoinBrands: JoinBrands help center, TikTok and TikTok Shop analytics · help.joinbrands.com, checked Nov 7, 2026
Billo: Billo blog: How Billo pricing works, 6 Nov 2026 · billo.app, checked Nov 6, 2026 · “creators receive the full compensation shown for the job”
JoinBrands: JoinBrands help center, when will I get paid · help.joinbrands.com, checked Nov 7, 2026 · “PayPal payouts can take up to 7 business days to process”
JoinBrands: JoinBrands help center, joining from a different country · help.joinbrands.com, checked Nov 7, 2026
Billo: billo.app, home, read 2026-11-07 · billo.app, checked Nov 7, 2026 · “based on 1.41M Meta ads, $1.24B in spend”