Compared on public facts

Billo vs SideShift

Updated Nov 7, 2026

HourlyUGC is our product. Every fact links to its source. Methodology.

Billo and SideShift both list pay per video and ads launched from the platform. Billo also lists product seeding, which SideShift does not list publicly. SideShift lists commission on sales, pay per 1,000 views, retainers and bonuses, which Billo does not list publicly.

7 facts known on both sides. "Not listed publicly" means we did not find it on their public pages on Nov 7, 2026; it does not mean they lack it.

Why brands pick HourlyUGC over Billo and SideShift

HourlyUGC lists 7 ways to pay creators on its public pages: hourly sessions, pay per video, commission on sales, flat amount per order, share of ad spend, pay per 1,000 views and product seeding. A brand can combine them in one campaign. 1 2 3
Billo lists pay per video and product seeding publicly. HourlyUGC also lists hourly sessions, commission on sales, flat amount per order, share of ad spend and pay per 1,000 views, which Billo does not list publicly (checked Nov 7, 2026; not listing is not the same as not offering). 1
SideShift lists pay per video, commission on sales, pay per 1,000 views, retainers and bonuses publicly. HourlyUGC also lists hourly sessions, flat amount per order, share of ad spend and product seeding, which SideShift does not list publicly (checked Nov 7, 2026; not listing is not the same as not offering). SideShift lists retainers and bonuses, which HourlyUGC does not list publicly. 1 2 3
Meta Partnership Ads with the creators' videos, launched from inside HourlyUGC: the ad goes out from the creator's handle with the brand's budget. 1 2
Who counts the sale: Counted either by the ad platform (Meta) or by HourlyUGC: a connected Shopify store or the Hourly Pixel, last touch within 7 days, with creator links and codes. 1 2 3

Start a campaign on HourlyUGCFacts checked Nov 7, 2026. HourlyUGC is held to the same sourcing rule as every other platform here.

Which pay models each one lists

Side by side

Pay model	Billo	SideShift
Hourly sessions	Not listed publicly	Not listed publicly
Pay per video	Videos start at $99 for a 15-second video from a regular creator with basic editing; longer videos, Premium creators and extras cost more. The price covers the creator's fee, basic editing, the platform and transaction fees. 1	Payment per post; the brand sets the base fee and creators apply at that rate. They say the median account lands at $7 to $9 a video over the last 90 days. 1 2
Commission on sales	Not listed publicly	A creator affiliate program with commission terms in the partner agreement; sales are measured in the brand's own affiliate tracking (links or codes), not inside SideShift. 1
Flat amount per order	Not listed publicly	Not listed publicly
Share of ad spend	Not listed publicly	Not listed publicly
Pay per 1,000 views	Not listed publicly	Payment per view and view bonuses on top of a base fee; their creator FAQ cites performance bonuses of $1-$4 per 1,000 views. 1 2 3
Retainers	Not listed publicly	A retainer can be the campaign's payment terms, alone or combined with per-post or per-view pay. 1
Bonuses	Not listed publicly	Performance bonuses set by the brand, typically tied to views. 1
Product seeding	The brand ships its product to the creator; the product and its shipping are not covered by the video price. Creators receive products at no cost. 1 2	Not listed publicly
Ads launched from the platform	Meta Partnership Ads and TikTok Spark Ads as an add-on to a video order: the creator shares the partnership code (or approves a Meta account-level connection) through Billo, and the brand runs the ad from its own ad account. 1 2	Partnership ad codes from creators are kept with the creator agreement and usage rights; the brand runs the ads in its own ad account. 1
Money and tracking	Billo	SideShift
How sales are attributed	Not listed publicly	Affiliate sales are measured in the brand's own affiliate tracking with links or codes. SideShift reports ROAS and revenue per creator (attributed ad revenue divided by ad spend) and syncs attribution from App Store Connect and Stripe. 1 2
Platform fee	Included in the video price: the price covers the creator's fee, basic editing, the Billo platform and transaction fees. No subscription is needed to order videos. 1	A software subscription paid by the brand; creator payments are separate and funded by the brand. They say SideShift charges brands, not creators, with small fees on creator bank withdrawals; brands review payment-processing charges when funding the wallet. 1 2
Brand pricing	Prepaid packs valid for 12 months, no auto-renewal: $1,000 (covers up to 10 videos), $2,500 with a $300 bonus (up to 28 videos), $5,000 with a $700 bonus (up to 57 videos), larger packs on request. Videos from $99. Optional subscriptions: CreativeOps from $149 a month, Managed Service from $2,000 a month plus video costs. 1	Starter $299, Growth $499, Scale $999 a month; or $210, $349 and $699 a month billed yearly ($2,520, $4,188, $8,388). 14-day free trial on monthly plans only. Plans differ by creators live at once (15 / 50 / unlimited), job listings (1 / 2 / 3), invites a day (30 / 100 / 500) and tracked videos a month (600 / 2,000 / unlimited); extra invites $0.10 each. Managed service from a $20,000 monthly campaign budget. 1
Creator payout	Earnings are credited to the creator's Billo account when the video is approved and paid twice a month via PayPal. Billo pays the creator on the brand's behalf and creators receive the full compensation shown for the job. 1 2	Creators are paid through SideShift after each campaign, with funds released to a creator wallet within a few days; nothing is paid until the brand approves the work; identity checks before payouts; 1099s handled. 1 2
Regions	Creators must live in the United States, Canada or the United Kingdom. Videos can be ordered in English, Spanish, Portuguese or French, or silent. 1 2	Creators based in the US, Canada, UK and Australia; they say more countries are coming. 1
Scale they publish	They say: They say 5,000+ vetted creators, 37,000+ brands, and performance data from 1.41M Meta ads with $1.24B in spend. 1 2	They say: They say: trusted by 3,000+ brands; 71,472,850,048 views on live posts created in the 90 days before 8 Sep 2026; $10 million+ paid to creators in the past 30 days (reported 26 Sep 2026); 2,692,829 creator posts tracked in 90 days. 1

What the facts say

Where they overlap

Pay per video
Ads launched from the platform

Billo lists, SideShift does not

Product seeding: The brand ships its product to the creator; the product and its shipping are not covered by the video price. Creators receive products at no cost.

Checked Nov 7, 2026

SideShift lists, Billo does not

Commission on sales: A creator affiliate program with commission terms in the partner agreement; sales are measured in the brand's own affiliate tracking (links or codes), not inside SideShift.
Pay per 1,000 views: Payment per view and view bonuses on top of a base fee; their creator FAQ cites performance bonuses of $1-$4 per 1,000 views.
Retainers: A retainer can be the campaign's payment terms, alone or combined with per-post or per-view pay.
Bonuses: Performance bonuses set by the brand, typically tied to views.

Checked Nov 7, 2026

Which brand each one fits

From the models each lists, nothing else.

Billo

brands that budget per approved video
brands that ship product to creators

SideShift

brands that can attribute sales and want to pay on orders
brands that budget per approved video
brands paying for organic reach per 1,000 views
brands running longer creator programs with retainers or bonuses

Questions people ask

What do Billo and SideShift have in common?

Both list pay per video and ads launched from the platform on their public pages (checked Nov 7, 2026).

What does Billo list that SideShift does not?

Billo lists product seeding. SideShift does not list it publicly; that is not the same as not offering it.

What does SideShift list that Billo does not?

SideShift lists commission on sales, pay per 1,000 views, retainers and bonuses. Billo does not list them publicly.

Where do these facts come from?

From each platform's public pages, linked next to every fact with the date we checked. A fact without a public source is not shown.

Sources

Each fact above links to one of these. Checked Nov 7, 2026.

Billo: billo.app: Pricing, read 2026-11-07 · billo.app, checked Nov 7, 2026 · “Videos start at $99, which covers a 15-second video from a regular creator”
SideShift: sideshift.app: Creator payments and payouts, read 2026-11-07 · sideshift.app, checked Nov 7, 2026 · “such as a retainer, payment per post, payment per view or a combination”
SideShift: sideshift.app, home FAQ, read 2026-11-07 · sideshift.app, checked Nov 7, 2026 · “the median account lands at $7 to $9 a video”
SideShift: sideshift.app: Affiliate Marketing use case, read 2026-11-07 · sideshift.app, checked Nov 7, 2026 · “Sales measured in your affiliate reporting”
SideShift: sideshift.app: For creators FAQ, read 2026-11-07 · sideshift.app, checked Nov 7, 2026 · “performance bonuses ($1–$4 per 1,000 views)”
SideShift: sideshift.app: Plans for brands, FAQ, read 2026-11-07 · sideshift.app, checked Nov 7, 2026 · “set creator fees and any performance bonuses”
Billo: billo.app: For creators, read 2026-11-07 · billo.app, checked Nov 7, 2026 · “Products will be shipped to your address at no cost.”
Billo: billo.app: Partnership ads, read 2026-11-07 · billo.app, checked Nov 7, 2026 · “Partnership ads change whose handle appears on the ad, not who runs the media.”
Billo: billo.app: Find and hire UGC creators, read 2026-11-07 · billo.app, checked Nov 7, 2026 · “Use Meta Partnership Ads or TikTok Spark Ads to leverage creator credibility”
SideShift: sideshift.app: Ambassador Marketing use case, read 2026-11-07 · sideshift.app, checked Nov 7, 2026 · “Keep usage rights, creator agreements and partnership ad codes together.”
Billo: Billo blog: How Billo pricing works, 6 Nov 2026 · billo.app, checked Nov 6, 2026 · “creators receive the full compensation shown for the job”
Billo: billo.app, home, read 2026-11-07 · billo.app, checked Nov 7, 2026 · “based on 1.41M Meta ads, $1.24B in spend”