Compared on public facts

Billo vs Social Snowball

Updated Nov 7, 2026

HourlyUGC is our product. Every fact links to its source. Methodology.

Billo and Social Snowball both list product seeding. Billo also lists pay per video and ads launched from the platform, which Social Snowball does not list publicly. Social Snowball lists commission on sales, flat amount per order and bonuses, which Billo does not list publicly.

6 facts known on both sides. "Not listed publicly" means we did not find it on their public pages on Nov 7, 2026; it does not mean they lack it.

Why brands pick HourlyUGC over Billo and Social Snowball

HourlyUGC lists 7 ways to pay creators on its public pages: hourly sessions, pay per video, commission on sales, flat amount per order, share of ad spend, pay per 1,000 views and product seeding. A brand can combine them in one campaign. 1 2 3
Billo lists pay per video and product seeding publicly. HourlyUGC also lists hourly sessions, commission on sales, flat amount per order, share of ad spend and pay per 1,000 views, which Billo does not list publicly (checked Nov 7, 2026; not listing is not the same as not offering). 1
Social Snowball lists commission on sales, flat amount per order, bonuses and product seeding publicly. HourlyUGC also lists hourly sessions, pay per video, share of ad spend and pay per 1,000 views, which Social Snowball does not list publicly (checked Nov 7, 2026; not listing is not the same as not offering). Social Snowball lists bonuses, which HourlyUGC does not list publicly. 1 2
Meta Partnership Ads with the creators' videos, launched from inside HourlyUGC: the ad goes out from the creator's handle with the brand's budget. Social Snowball does not list this publicly. 1 2
Who counts the sale: Counted either by the ad platform (Meta) or by HourlyUGC: a connected Shopify store or the Hourly Pixel, last touch within 7 days, with creator links and codes. 1 2 3

Start a campaign on HourlyUGCFacts checked Nov 7, 2026. HourlyUGC is held to the same sourcing rule as every other platform here.

Which pay models each one lists

Side by side

Pay model	Billo	Social Snowball
Hourly sessions	Not listed publicly	Not listed publicly
Pay per video	Videos start at $99 for a 15-second video from a regular creator with basic editing; longer videos, Premium creators and extras cost more. The price covers the creator's fee, basic editing, the platform and transaction fees. 1	Not listed publicly
Commission on sales	Not listed publicly	Percentage commissions on affiliate orders, set per program or per product (product-level commissions). 1 2
Flat amount per order	Not listed publicly	A fixed amount per product sold, through product-level commissions (requires cash or store-credit payouts). 1
Share of ad spend	Not listed publicly	Not listed publicly
Pay per 1,000 views	Not listed publicly	Not listed publicly
Retainers	Not listed publicly	Not listed publicly
Bonuses	Not listed publicly	Performance bonuses and tiered benefits; gift tiers reached at performance milestones. 1 2
Product seeding	The brand ships its product to the creator; the product and its shipping are not covered by the video price. Creators receive products at no cost. 1 2	Product seeding: influencers redeem gifts from their affiliate dashboard; new creators can receive a gift automatically on onboarding. 1 2
Ads launched from the platform	Meta Partnership Ads and TikTok Spark Ads as an add-on to a video order: the creator shares the partnership code (or approves a Meta account-level connection) through Billo, and the brand runs the ad from its own ad account. 1 2	Not listed publicly
Money and tracking	Billo	Social Snowball
How sales are attributed	Not listed publicly	Auto-generated affiliate links and discount codes. Safelinks turn an affiliate link into a unique, single-use discount code for every click, to stop coupon leaks. Attribution windows are configurable per program (lengths not published). Shopify and TikTok Shop integrations. 1 2
Platform fee	Included in the video price: the price covers the creator's fee, basic editing, the Billo platform and transaction fees. No subscription is needed to order videos. 1	Shopify App Store listing: Snow Day starts at $249/month plus 3 % of affiliate revenue; Blizzard starts at $899/month with a custom plan. Affiliates pay no service fee. The FAQ page on socialsnowball.io still describes Dusting $19/month plus 10 % of affiliate revenue, Snow Day $59/month plus 3 %, and Blizzard $499/month with no commission fees; the site's /pricing page returned 404 on 2026-11-07, so the two sources disagree. 1 2 3
Brand pricing	Prepaid packs valid for 12 months, no auto-renewal: $1,000 (covers up to 10 videos), $2,500 with a $300 bonus (up to 28 videos), $5,000 with a $700 bonus (up to 57 videos), larger packs on request. Videos from $99. Optional subscriptions: CreativeOps from $149 a month, Managed Service from $2,000 a month plus video costs. 1	Shopify App Store listing: Snow Day from $249/month plus 3 % of affiliate revenue; Blizzard from $899/month, custom. The socialsnowball.io FAQ lists older tiers (Dusting $19, Snow Day $59, Blizzard $499). No free trial is stated on the app listing. 1 2
Creator payout	Earnings are credited to the creator's Billo account when the video is approved and paid twice a month via PayPal. Billo pays the creator on the brand's behalf and creators receive the full compensation shown for the job. 1 2	Brands bulk-send cash, gift-card and store-credit payouts; the app listing lists PayPal, ACH, bank transfers, card payouts and multi-currency, with Tremendous as an integration. Affiliates pick how to redeem earnings in a self-serve portal with over 700 reward options. Payout timing is not published. The affiliate terms say compensation may be money, goods or services, as stated in each campaign description. 1 2 3
Regions	Creators must live in the United States, Canada or the United Kingdom. Videos can be ordered in English, Spanish, Portuguese or French, or silent. 1 2	No country list is published. Runs as a Shopify app; the app listing mentions multi-currency payouts and gives a developer address in Miami, Florida. 1
Scale they publish	They say: They say 5,000+ vetted creators, 37,000+ brands, and performance data from 1.41M Meta ads with $1.24B in spend. 1 2	They say: They say they power programs for over 3,500 brands. 1

What the facts say

Where they overlap

Product seeding

Billo lists, Social Snowball does not

Pay per video: Videos start at $99 for a 15-second video from a regular creator with basic editing; longer videos, Premium creators and extras cost more. The price covers the creator's fee, basic editing, the platform and transaction fees.
Ads launched from the platform: Meta Partnership Ads and TikTok Spark Ads as an add-on to a video order: the creator shares the partnership code (or approves a Meta account-level connection) through Billo, and the brand runs the ad from its own ad account.

Checked Nov 7, 2026

Social Snowball lists, Billo does not

Commission on sales: Percentage commissions on affiliate orders, set per program or per product (product-level commissions).
Flat amount per order: A fixed amount per product sold, through product-level commissions (requires cash or store-credit payouts).
Bonuses: Performance bonuses and tiered benefits; gift tiers reached at performance milestones.

Checked Nov 7, 2026

Which brand each one fits

From the models each lists, nothing else.

Billo

brands that budget per approved video
brands that ship product to creators

Social Snowball

brands that can attribute sales and want to pay on orders
brands that ship product to creators
brands running longer creator programs with retainers or bonuses

Questions people ask

What do Billo and Social Snowball have in common?

Both list product seeding on their public pages (checked Nov 7, 2026).

What does Billo list that Social Snowball does not?

Billo lists pay per video and ads launched from the platform. Social Snowball does not list them publicly; that is not the same as not offering them.

What does Social Snowball list that Billo does not?

Social Snowball lists commission on sales, flat amount per order and bonuses. Billo does not list them publicly.

Where do these facts come from?

From each platform's public pages, linked next to every fact with the date we checked. A fact without a public source is not shown.

Sources

Each fact above links to one of these. Checked Nov 7, 2026.

Billo: billo.app: Pricing, read 2026-11-07 · billo.app, checked Nov 7, 2026 · “Videos start at $99, which covers a 15-second video from a regular creator”
Social Snowball: Social Snowball help center, product-level commissions · intercom.help, checked Oct 24, 2025 · “assign either a percentage or a fixed amount for each product”
Social Snowball: Social Snowball on the Shopify App Store · apps.shopify.com, checked Nov 7, 2026
Social Snowball: Social Snowball, influencer marketing page · socialsnowball.io, checked Nov 7, 2026 · “tiers with gifts that can be earned by hitting performance milestones”
Billo: billo.app: For creators, read 2026-11-07 · billo.app, checked Nov 7, 2026 · “Products will be shipped to your address at no cost.”
Social Snowball: Social Snowball home page · socialsnowball.io, checked Nov 7, 2026
Billo: billo.app: Partnership ads, read 2026-11-07 · billo.app, checked Nov 7, 2026 · “Partnership ads change whose handle appears on the ad, not who runs the media.”
Billo: billo.app: Find and hire UGC creators, read 2026-11-07 · billo.app, checked Nov 7, 2026 · “Use Meta Partnership Ads or TikTok Spark Ads to leverage creator credibility”
Social Snowball: Social Snowball FAQ page · socialsnowball.io, checked Nov 7, 2026 · “The Blizzard plan is $499/m, with no commission fees ever.”
Social Snowball: Social Snowball affiliate terms of service · socialsnowball.io, checked Jun 20, 2024 · “We do not currently charge Affiliates any service fee”
Billo: Billo blog: How Billo pricing works, 6 Nov 2026 · billo.app, checked Nov 6, 2026 · “creators receive the full compensation shown for the job”
Billo: billo.app, home, read 2026-11-07 · billo.app, checked Nov 7, 2026 · “based on 1.41M Meta ads, $1.24B in spend”