Compared on public facts

Billo vs Socialync

Updated Nov 7, 2026

HourlyUGC is our product. Every fact links to its source. Methodology.

Billo and Socialync both list pay per video and ads launched from the platform. Billo also lists product seeding, which Socialync does not list publicly. Socialync lists commission on sales, flat amount per order, pay per 1,000 views, retainers and bonuses, which Billo does not list publicly.

7 facts known on both sides. "Not listed publicly" means we did not find it on their public pages on Nov 7, 2026; it does not mean they lack it.

Why brands pick HourlyUGC over Billo and Socialync

HourlyUGC lists 7 ways to pay creators on its public pages: hourly sessions, pay per video, commission on sales, flat amount per order, share of ad spend, pay per 1,000 views and product seeding. A brand can combine them in one campaign. 1 2 3
Billo lists pay per video and product seeding publicly. HourlyUGC also lists hourly sessions, commission on sales, flat amount per order, share of ad spend and pay per 1,000 views, which Billo does not list publicly (checked Nov 7, 2026; not listing is not the same as not offering). 1
Socialync lists pay per video, commission on sales, flat amount per order, pay per 1,000 views, retainers and bonuses publicly. HourlyUGC also lists hourly sessions, share of ad spend and product seeding, which Socialync does not list publicly (checked Nov 7, 2026; not listing is not the same as not offering). Socialync lists retainers and bonuses, which HourlyUGC does not list publicly. 1 2 3
Meta Partnership Ads with the creators' videos, launched from inside HourlyUGC: the ad goes out from the creator's handle with the brand's budget. 1 2
Who counts the sale: Counted either by the ad platform (Meta) or by HourlyUGC: a connected Shopify store or the Hourly Pixel, last touch within 7 days, with creator links and codes. 1 2 3

Start a campaign on HourlyUGCFacts checked Nov 7, 2026. HourlyUGC is held to the same sourcing rule as every other platform here.

Which pay models each one lists

Side by side

Pay model	Billo	Socialync
Hourly sessions	Not listed publicly	Not listed publicly
Pay per video	Videos start at $99 for a 15-second video from a regular creator with basic editing; longer videos, Premium creators and extras cost more. The price covers the creator's fee, basic editing, the platform and transaction fees. 1	Organic jobs can pay a rate per post, alone or with a view bonus. 1 2
Commission on sales	Not listed publicly	Whitelisting and UGC ads jobs pay commission only, with no base at delivery: a percentage of attributed sales or a fixed amount per sale. 1 2
Flat amount per order	Not listed publicly	On a sales goal the brand can pay a fixed amount per sale instead of a percentage. 1
Share of ad spend	Not listed publicly	Not listed publicly
Pay per 1,000 views	Not listed publicly	Organic jobs can pay per 1,000 views with a payout cap; whitelisting deals can also pay a fixed amount per 1,000 views. 1 2
Retainers	Not listed publicly	A monthly guarantee set against commission; each month pays the larger of the two. 1 2
Bonuses	Not listed publicly	A view bonus at a threshold on top of a per-post rate. 1
Product seeding	The brand ships its product to the creator; the product and its shipping are not covered by the video price. Creators receive products at no cost. 1 2	Not listed publicly
Ads launched from the platform	Meta Partnership Ads and TikTok Spark Ads as an add-on to a video order: the creator shares the partnership code (or approves a Meta account-level connection) through Billo, and the brand runs the ad from its own ad account. 1 2	Whitelisting deals run as Meta partnership ads or TikTok Spark Ads, with the Meta or TikTok pixel on the brand's connected ad account. Lead and link-click goals are Meta only. 1
Money and tracking	Billo	Socialync
How sales are attributed	Not listed publicly	Commission is counted on what the Meta or TikTok pixel on the connected ad account attributes. Statements go out weekly, every two weeks or monthly. No attribution window is given on the page. 1
Platform fee	Included in the video price: the price covers the creator's fee, basic editing, the Billo platform and transaction fees. No subscription is needed to order videos. 1	Paid by the brand: 5 % of the agreed creator pay on organic campaigns; on ads campaigns 1.5 % of attributed sales or 1.25 % of ad spend instead. Billed monthly in arrears. Nothing is taken from creator pay. 1 2 3
Brand pricing	Prepaid packs valid for 12 months, no auto-renewal: $1,000 (covers up to 10 videos), $2,500 with a $300 bonus (up to 28 videos), $5,000 with a $700 bonus (up to 57 videos), larger packs on request. Videos from $99. Optional subscriptions: CreativeOps from $149 a month, Managed Service from $2,000 a month plus video costs. 1	No subscription or seats for brands on the job board; a card is verified at sign-up with a temporary hold that is released. The scheduling app has its own plans ($20, $30 and $99 a month after a 7-day trial). 1 2
Creator payout	Earnings are credited to the creator's Billo account when the video is approved and paid twice a month via PayPal. Billo pays the creator on the brand's behalf and creators receive the full compensation shown for the job. 1 2	The brand pays the creator directly on the listing's terms; Socialync never holds the money. US creators are paid on the Socialync pay page through Stripe. Payment is due 14 days after delivery is confirmed unless the listing says otherwise. 1 2
Regions	Creators must live in the United States, Canada or the United Kingdom. Videos can be ordered in English, Spanish, Portuguese or French, or silent. 1 2	US creators are paid through Stripe; elsewhere the creator and the brand settle directly. Sanctioned locations are excluded and users must be 18 or older. 1 2
Scale they publish	They say: They say 5,000+ vetted creators, 37,000+ brands, and performance data from 1.41M Meta ads with $1.24B in spend. 1 2	They say: They say 35,000+ posts a month go through the scheduling app. No creator or brand count is given for the job board. 1

What the facts say

Where they overlap

Pay per video
Ads launched from the platform

Billo lists, Socialync does not

Product seeding: The brand ships its product to the creator; the product and its shipping are not covered by the video price. Creators receive products at no cost.

Checked Nov 7, 2026

Socialync lists, Billo does not

Commission on sales: Whitelisting and UGC ads jobs pay commission only, with no base at delivery: a percentage of attributed sales or a fixed amount per sale.
Flat amount per order: On a sales goal the brand can pay a fixed amount per sale instead of a percentage.
Pay per 1,000 views: Organic jobs can pay per 1,000 views with a payout cap; whitelisting deals can also pay a fixed amount per 1,000 views.
Retainers: A monthly guarantee set against commission; each month pays the larger of the two.
Bonuses: A view bonus at a threshold on top of a per-post rate.

Checked Nov 7, 2026

Which brand each one fits

From the models each lists, nothing else.

Billo

brands that budget per approved video
brands that ship product to creators

Socialync

brands that can attribute sales and want to pay on orders
brands that budget per approved video
brands paying for organic reach per 1,000 views
brands running longer creator programs with retainers or bonuses

Questions people ask

What do Billo and Socialync have in common?

Both list pay per video and ads launched from the platform on their public pages (checked Nov 7, 2026).

What does Billo list that Socialync does not?

Billo lists product seeding. Socialync does not list it publicly; that is not the same as not offering it.

What does Socialync list that Billo does not?

Socialync lists commission on sales, flat amount per order, pay per 1,000 views, retainers and bonuses. Billo does not list them publicly.

Where do these facts come from?

From each platform's public pages, linked next to every fact with the date we checked. A fact without a public source is not shown.

Sources

Each fact above links to one of these. Checked Nov 7, 2026.

Billo: billo.app: Pricing, read 2026-11-07 · billo.app, checked Nov 7, 2026 · “Videos start at $99, which covers a 15-second video from a regular creator”
Socialync: socialync.io: UGC jobs for creators, read 2026-11-07 · socialync.io, checked Nov 7, 2026 · “a rate per post”
Socialync: socialync.io: For brands, read 2026-11-07 · socialync.io, checked Nov 7, 2026 · “Pay flat, per post, with a view bonus or by CPM.”
Socialync: socialync.io: Influencer whitelisting, read 2026-11-07 · socialync.io, checked Nov 7, 2026 · “A whitelisting deal pays commission only.”
Socialync: socialync.io: Marketplace terms (last updated 24 Oct 2026), read 2026-11-07 · socialync.io, checked Nov 7, 2026 · “a view bonus or per-thousand-view rate”
Billo: billo.app: For creators, read 2026-11-07 · billo.app, checked Nov 7, 2026 · “Products will be shipped to your address at no cost.”
Billo: billo.app: Partnership ads, read 2026-11-07 · billo.app, checked Nov 7, 2026 · “Partnership ads change whose handle appears on the ad, not who runs the media.”
Billo: billo.app: Find and hire UGC creators, read 2026-11-07 · billo.app, checked Nov 7, 2026 · “Use Meta Partnership Ads or TikTok Spark Ads to leverage creator credibility”
Socialync: socialync.io, home, read 2026-11-07 · socialync.io, checked Nov 7, 2026
Billo: Billo blog: How Billo pricing works, 6 Nov 2026 · billo.app, checked Nov 6, 2026 · “creators receive the full compensation shown for the job”
Billo: billo.app, home, read 2026-11-07 · billo.app, checked Nov 7, 2026 · “based on 1.41M Meta ads, $1.24B in spend”