Compared on public facts

Billo vs UpPromote

Updated Nov 7, 2026

HourlyUGC is our product. Every fact links to its source. Methodology.

Billo and UpPromote both list product seeding. Billo also lists pay per video and ads launched from the platform, which UpPromote does not list publicly. UpPromote lists commission on sales and bonuses, which Billo does not list publicly.

5 facts known on both sides. "Not listed publicly" means we did not find it on their public pages on Nov 7, 2026; it does not mean they lack it.

Why brands pick HourlyUGC over Billo and UpPromote

HourlyUGC lists 7 ways to pay creators on its public pages: hourly sessions, pay per video, commission on sales, flat amount per order, share of ad spend, pay per 1,000 views and product seeding. A brand can combine them in one campaign. 1 2 3
Billo lists pay per video and product seeding publicly. HourlyUGC also lists hourly sessions, commission on sales, flat amount per order, share of ad spend and pay per 1,000 views, which Billo does not list publicly (checked Nov 7, 2026; not listing is not the same as not offering). 1
UpPromote lists commission on sales, bonuses and product seeding publicly. HourlyUGC also lists hourly sessions, pay per video, flat amount per order, share of ad spend and pay per 1,000 views, which UpPromote does not list publicly (checked Nov 7, 2026; not listing is not the same as not offering). UpPromote lists bonuses, which HourlyUGC does not list publicly. 1
Meta Partnership Ads with the creators' videos, launched from inside HourlyUGC: the ad goes out from the creator's handle with the brand's budget. UpPromote does not list this publicly. 1 2
Who counts the sale: Counted either by the ad platform (Meta) or by HourlyUGC: a connected Shopify store or the Hourly Pixel, last touch within 7 days, with creator links and codes. 1 2 3

Start a campaign on HourlyUGCFacts checked Nov 7, 2026. HourlyUGC is held to the same sourcing rule as every other platform here.

Which pay models each one lists

Side by side

Pay model	Billo	UpPromote
Hourly sessions	Not listed publicly	Not listed publicly
Pay per video	Videos start at $99 for a 15-second video from a regular creator with basic editing; longer videos, Premium creators and extras cost more. The price covers the creator's fee, basic editing, the platform and transaction fees. 1	Not listed publicly
Commission on sales	Not listed publicly	Commission on referred orders, with commission tiers; orders are recorded and commission is calculated automatically. 1
Flat amount per order	Not listed publicly	Not listed publicly
Share of ad spend	Not listed publicly	Not listed publicly
Pay per 1,000 views	Not listed publicly	Not listed publicly
Retainers	Not listed publicly	Not listed publicly
Bonuses	Not listed publicly	A performance bonus feature next to commission tiers and multi-level networks. 1
Product seeding	The brand ships its product to the creator; the product and its shipping are not covered by the video price. Creators receive products at no cost. 1 2	Product gifting and free product samples for partners. 1
Ads launched from the platform	Meta Partnership Ads and TikTok Spark Ads as an add-on to a video order: the creator shares the partnership code (or approves a Meta account-level connection) through Billo, and the brand runs the ad from its own ad account. 1 2	Not listed publicly
Money and tracking	Billo	UpPromote
How sales are attributed	Not listed publicly	Links, coupons, connected customers and connected products, used together. No cookie window is given on the home page. 1
Platform fee	Included in the video price: the price covers the creator's fee, basic editing, the Billo platform and transaction fees. No subscription is needed to order videos. 1	A performance fee on sales from approved referrals tracked in the app: 2 % (Growth), 1.5 % (Professional), 1 % (Enterprise); none on the Free plan. Charged monthly. 1
Brand pricing	Prepaid packs valid for 12 months, no auto-renewal: $1,000 (covers up to 10 videos), $2,500 with a $300 bonus (up to 28 videos), $5,000 with a $700 bonus (up to 57 videos), larger packs on request. Videos from $99. Optional subscriptions: CreativeOps from $149 a month, Managed Service from $2,000 a month plus video costs. 1	Free $0; Growth $29.99 a month ($24.99 billed yearly); Professional $89.99 ($74.99); Enterprise $199.99 ($166.66). 14-day trial on every paid plan. Marketplace listing from Growth up. 1 2
Creator payout	Earnings are credited to the creator's Billo account when the video is approved and paid twice a month via PayPal. Billo pays the creator on the brand's behalf and creators receive the full compensation shown for the job. 1 2	Payouts by PayPal or store credit, scheduled by date or cycle or sent on approval, with minimum thresholds the brand sets. PayPal auto-pay is listed under Professional; a Wise bank transfer integration is also listed. 1 2
Regions	Creators must live in the United States, Canada or the United Kingdom. Videos can be ordered in English, Spanish, Portuguese or French, or silent. 1 2	Not listed publicly
Scale they publish	They say: They say 5,000+ vetted creators, 37,000+ brands, and performance data from 1.41M Meta ads with $1.24B in spend. 1 2	They say: They say 250,000+ customers, 3,500+ Shopify Plus stores, $2.05B+ partner GMV tracked and $110M in commissions paid. 1

What the facts say

Where they overlap

Product seeding

Billo lists, UpPromote does not

Pay per video: Videos start at $99 for a 15-second video from a regular creator with basic editing; longer videos, Premium creators and extras cost more. The price covers the creator's fee, basic editing, the platform and transaction fees.
Ads launched from the platform: Meta Partnership Ads and TikTok Spark Ads as an add-on to a video order: the creator shares the partnership code (or approves a Meta account-level connection) through Billo, and the brand runs the ad from its own ad account.

Checked Nov 7, 2026

UpPromote lists, Billo does not

Commission on sales: Commission on referred orders, with commission tiers; orders are recorded and commission is calculated automatically.
Bonuses: A performance bonus feature next to commission tiers and multi-level networks.

Checked Nov 7, 2026

Which brand each one fits

From the models each lists, nothing else.

Billo

brands that budget per approved video
brands that ship product to creators

UpPromote

brands that can attribute sales and want to pay on orders
brands that ship product to creators
brands running longer creator programs with retainers or bonuses

Questions people ask

What do Billo and UpPromote have in common?

Both list product seeding on their public pages (checked Nov 7, 2026).

What does Billo list that UpPromote does not?

Billo lists pay per video and ads launched from the platform. UpPromote does not list them publicly; that is not the same as not offering them.

What does UpPromote list that Billo does not?

UpPromote lists commission on sales and bonuses. Billo does not list them publicly.

Where do these facts come from?

From each platform's public pages, linked next to every fact with the date we checked. A fact without a public source is not shown.

Sources

Each fact above links to one of these. Checked Nov 7, 2026.

Billo: billo.app: Pricing, read 2026-11-07 · billo.app, checked Nov 7, 2026 · “Videos start at $99, which covers a 15-second video from a regular creator”
UpPromote: uppromote.com, home, read 2026-11-07 · uppromote.com, checked Nov 7, 2026 · “New orders get recorded and commissions get calculated accordingly.”
Billo: billo.app: For creators, read 2026-11-07 · billo.app, checked Nov 7, 2026 · “Products will be shipped to your address at no cost.”
Billo: billo.app: Partnership ads, read 2026-11-07 · billo.app, checked Nov 7, 2026 · “Partnership ads change whose handle appears on the ad, not who runs the media.”
Billo: billo.app: Find and hire UGC creators, read 2026-11-07 · billo.app, checked Nov 7, 2026 · “Use Meta Partnership Ads or TikTok Spark Ads to leverage creator credibility”
UpPromote: uppromote.com: Pricing, read 2026-11-07 · uppromote.com, checked Nov 7, 2026 · “applies only to sales from approved referrals tracked in app.”
Billo: Billo blog: How Billo pricing works, 6 Nov 2026 · billo.app, checked Nov 6, 2026 · “creators receive the full compensation shown for the job”
Billo: billo.app, home, read 2026-11-07 · billo.app, checked Nov 7, 2026 · “based on 1.41M Meta ads, $1.24B in spend”