Compared on public facts

Billo vs Youdji

Updated Nov 7, 2026

HourlyUGC is our product. Every fact links to its source. Methodology.

Billo and Youdji both list pay per video. Billo also lists product seeding and ads launched from the platform, which Youdji does not list publicly.

6 facts known on both sides. "Not listed publicly" means we did not find it on their public pages on Nov 7, 2026; it does not mean they lack it.

Why brands pick HourlyUGC over Billo and Youdji

HourlyUGC lists 7 ways to pay creators on its public pages: hourly sessions, pay per video, commission on sales, flat amount per order, share of ad spend, pay per 1,000 views and product seeding. A brand can combine them in one campaign. 1 2 3
Billo lists pay per video and product seeding publicly. HourlyUGC also lists hourly sessions, commission on sales, flat amount per order, share of ad spend and pay per 1,000 views, which Billo does not list publicly (checked Nov 7, 2026; not listing is not the same as not offering). 1
Youdji lists pay per video publicly. HourlyUGC also lists hourly sessions, commission on sales, flat amount per order, share of ad spend, pay per 1,000 views and product seeding, which Youdji does not list publicly (checked Nov 7, 2026; not listing is not the same as not offering). 1
Meta Partnership Ads with the creators' videos, launched from inside HourlyUGC: the ad goes out from the creator's handle with the brand's budget. Youdji does not list this publicly. 1 2
Who counts the sale: Counted either by the ad platform (Meta) or by HourlyUGC: a connected Shopify store or the Hourly Pixel, last touch within 7 days, with creator links and codes. 1 2 3

Start a campaign on HourlyUGCFacts checked Nov 7, 2026. HourlyUGC is held to the same sourcing rule as every other platform here.

Which pay models each one lists

Side by side

Pay model	Billo	Youdji
Hourly sessions	Not listed publicly	Not listed publicly
Pay per video	Videos start at $99 for a 15-second video from a regular creator with basic editing; longer videos, Premium creators and extras cost more. The price covers the creator's fee, basic editing, the platform and transaction fees. 1	Each creator sets a rate and negotiates with the brand, then sends an offer; their guide price is about 150 EUR excl. VAT a video, or 150-200 EUR with script writing and editing. 1 2
Commission on sales	Not listed publicly	Not listed publicly
Flat amount per order	Not listed publicly	Not listed publicly
Share of ad spend	Not listed publicly	Not listed publicly
Pay per 1,000 views	Not listed publicly	Not listed publicly
Retainers	Not listed publicly	Not listed publicly
Bonuses	Not listed publicly	Not listed publicly
Product seeding	The brand ships its product to the creator; the product and its shipping are not covered by the video price. Creators receive products at no cost. 1 2	Not listed publicly
Ads launched from the platform	Meta Partnership Ads and TikTok Spark Ads as an add-on to a video order: the creator shares the partnership code (or approves a Meta account-level connection) through Billo, and the brand runs the ad from its own ad account. 1 2	Not listed publicly
Money and tracking	Billo	Youdji
How sales are attributed	Not listed publicly	Not listed publicly
Platform fee	Included in the video price: the price covers the creator's fee, basic editing, the Billo platform and transaction fees. No subscription is needed to order videos. 1	No fee is added to the price the brand agrees with the creator. Youdji takes 20 % of completed orders from the creator; for clients a creator brings, 0 % on the first order and 10 % after. 1 2
Brand pricing	Prepaid packs valid for 12 months, no auto-renewal: $1,000 (covers up to 10 videos), $2,500 with a $300 bonus (up to 28 videos), $5,000 with a $700 bonus (up to 57 videos), larger packs on request. Videos from $99. Optional subscriptions: CreativeOps from $149 a month, Managed Service from $2,000 a month plus video costs. 1	No subscription and no card needed to start; the brand pays only the agreed price per video. AI campaigns are an optional paid feature (the first is at no cost). Payment by card, bank transfer or a prepaid Youdji balance. 1
Creator payout	Earnings are credited to the creator's Billo account when the video is approved and paid twice a month via PayPal. Billo pays the creator on the brand's behalf and creators receive the full compensation shown for the job. 1 2	The brand pays in full before work starts; Youdji holds it and releases it when the brand approves. Payouts go to the creator's bank through Stripe, usually within 3 business days. Youdji invoices in the creator's name. 1 2
Regions	Creators must live in the United States, Canada or the United Kingdom. Videos can be ordered in English, Spanish, Portuguese or French, or silent. 1 2	Creators in most of Europe, the US, Canada, Australia and Japan, among others; creators need a registered business that can invoice. Brand search filters list the US, France, Spain, Italy, Germany, Belgium, the UK, Canada, Switzerland and Portugal. 1 2
Scale they publish	They say: They say 5,000+ vetted creators, 37,000+ brands, and performance data from 1.41M Meta ads with $1.24B in spend. 1 2	They say: They say 12,500+ creators, 3,000+ brands and agencies, and more than $6,000,000 paid to creators. 1

What the facts say

Where they overlap

Pay per video

Billo lists, Youdji does not

Product seeding: The brand ships its product to the creator; the product and its shipping are not covered by the video price. Creators receive products at no cost.
Ads launched from the platform: Meta Partnership Ads and TikTok Spark Ads as an add-on to a video order: the creator shares the partnership code (or approves a Meta account-level connection) through Billo, and the brand runs the ad from its own ad account.

Checked Nov 7, 2026

Youdji lists, Billo does not

Nothing in the models we track.

Checked Nov 7, 2026

Which brand each one fits

From the models each lists, nothing else.

Billo

brands that budget per approved video
brands that ship product to creators

Youdji

brands that budget per approved video

Questions people ask

What do Billo and Youdji have in common?

Both list pay per video on their public pages (checked Nov 7, 2026).

What does Billo list that Youdji does not?

Billo lists product seeding and ads launched from the platform. Youdji does not list them publicly; that is not the same as not offering them.

What does Youdji list that Billo does not?

Nothing in the pay models we track.

Where do these facts come from?

From each platform's public pages, linked next to every fact with the date we checked. A fact without a public source is not shown.

Sources

Each fact above links to one of these. Checked Nov 7, 2026.

Billo: billo.app: Pricing, read 2026-11-07 · billo.app, checked Nov 7, 2026 · “Videos start at $99, which covers a 15-second video from a regular creator”
Youdji: youdji.com, home (English), read 2026-11-07 · youdji.com, checked Nov 7, 2026 · “Each creator sets their own rates, and you negotiate directly with them.”
Billo: billo.app: For creators, read 2026-11-07 · billo.app, checked Nov 7, 2026 · “Products will be shipped to your address at no cost.”
Billo: billo.app: Partnership ads, read 2026-11-07 · billo.app, checked Nov 7, 2026 · “Partnership ads change whose handle appears on the ad, not who runs the media.”
Billo: billo.app: Find and hire UGC creators, read 2026-11-07 · billo.app, checked Nov 7, 2026 · “Use Meta Partnership Ads or TikTok Spark Ads to leverage creator credibility”
Youdji: youdji.com: For creators, read 2026-11-07 · youdji.com, checked Nov 7, 2026
Billo: Billo blog: How Billo pricing works, 6 Nov 2026 · billo.app, checked Nov 6, 2026 · “creators receive the full compensation shown for the job”
Billo: billo.app, home, read 2026-11-07 · billo.app, checked Nov 7, 2026 · “based on 1.41M Meta ads, $1.24B in spend”