Compared on public facts
Club (formerly Brandbassador) vs Lucra
HourlyUGC is our product. Every fact links to its source. Methodology.
Club (formerly Brandbassador) and Lucra both list commission on sales and product seeding. Lucra lists pay per video, flat amount per order, share of ad spend, pay per 1,000 views, retainers, bonuses and ads launched from the platform, which Club (formerly Brandbassador) does not list publicly.
4 facts known on both sides. "Not listed publicly" means we did not find it on their public pages on Nov 7, 2026; it does not mean they lack it.
Which pay models each one lists
Side by side
| Pay model | Club (formerly Brandbassador) | Lucra |
|---|---|---|
| Hourly sessions | Not listed publicly | Not listed publicly |
| Pay per video | Not listed publicly | Per-video pay is listed as a form of flat creator pay (with bonuses and retainers); the terms call it per-video compensation. 12 |
| Commission on sales | Commission rates and rewards are set per ambassador group, and commission payments are automated. 12 | Per-result pay: creators earn when their video drives a signup, install or sale. The headline is a commission-only creator army. 1 |
| Flat amount per order | Not listed publicly | Per-result pay with a fixed amount per result; the home page example shows a program rate of $5.00 per sale. 1 |
| Share of ad spend | Not listed publicly | Ad-spend share is one of the four pay options; ads run from the brand's connected Meta, TikTok, Google and Snapchat accounts. 1 |
| Pay per 1,000 views | Not listed publicly | CPM is listed as a pay option, but Lucra does not say whether it counts organic views or ad impressions; as an ads platform the latter is likely. The terms mention per-view payments. 12 |
| Retainers | Not listed publicly | Retainers are listed as flat creator pay, subject to a 1.5 % payment fee. 1 |
| Bonuses | Not listed publicly | Bonuses pay out automatically alongside flat fees and performance pay. 1 |
| Product seeding | Automatic product seeding to creators; ambassadors can also be rewarded with gift cards and product. 12 | Send samples: ship products through Shopify or share a discount code. 1 |
| Ads launched from the platform | Not listed publicly | Approved videos are launched as ads on Meta, TikTok, Google and Snapchat from the brand's own connected ad accounts; spend goes to the platforms directly. The terms require that paid use of creator content obtained through Lucra runs in connected accounts. 12 |
| Money and tracking | Club (formerly Brandbassador) | Lucra |
| How sales are attributed | Affiliate discount codes and tracking links per ambassador (the Affiliate module lists a discount code engine and tracking links). 12 | The Lucra pixel, tracked links and creator codes tie each signup, install or sale to the creator video behind it, alongside the ad platforms' own reporting; results by creator, video and campaign with a verified-conversions metric. The terms mention attribution windows without defining them. 12 |
| Platform fee | Not listed publicly | No subscription or seat fees. Platform fee on ad spend per calendar month: 1.25 % of the first $100,000, 1 % up to $300,000, 0.75 % up to $1,000,000, 0.50 % above. Flat creator payments (bonuses, retainers, per-video) carry a 1.5 % payment fee. Partner-managed accounts add the partner's fee, 2 % of ad spend by default. Payment processing: credit cards up to 3 %, debit cards free, bank 0.8 % capped at $5. Fees are charged on top of, not deducted from, creator pay. 123 |
| Brand pricing | No prices published; plans are scaled to the number of active ambassadors and missions, and a demo is booked for a quote. 1 | Pay as you go: no subscription; the fees above are billed as usage once a day or as soon as $500 is owed; campaigns pause after three declined charges in a row. 12 |
| Creator payout | Not listed publicly | Free for creators to join. Payouts are set up once; flat fees, performance pay and bonuses pay out automatically with no minimum (FAQ). Standard withdrawals are free; instant withdrawals and conversions from USD carry a small fee; a partner's or referrer's share is deducted. The terms (4 Nov 2026) condition payouts on approved content, verified spend, attribution windows, fraud review and minimum thresholds. 12 |
| Regions | Not listed publicly | No countries are listed. The terms say availability may vary by surface, jurisdiction, account type and plan; payouts are in USD with a conversion fee for other currencies. Web and iOS. 12 |
| Scale they publish | They say: They say 100+ ready-made ambassador missions and name Samsung, Celsius, Daniel Wellington and Fabletics as brands that use it. 1 | Not listed publicly |
What the facts say
Where they overlap
- Commission on sales
- Product seeding
Club (formerly Brandbassador) lists, Lucra does not
Nothing in the models we track.
Checked Nov 7, 2026
Lucra lists, Club (formerly Brandbassador) does not
- Pay per video: Per-video pay is listed as a form of flat creator pay (with bonuses and retainers); the terms call it per-video compensation.
- Flat amount per order: Per-result pay with a fixed amount per result; the home page example shows a program rate of $5.00 per sale.
- Share of ad spend: Ad-spend share is one of the four pay options; ads run from the brand's connected Meta, TikTok, Google and Snapchat accounts.
- Pay per 1,000 views: CPM is listed as a pay option, but Lucra does not say whether it counts organic views or ad impressions; as an ads platform the latter is likely. The terms mention per-view payments.
- Retainers: Retainers are listed as flat creator pay, subject to a 1.5 % payment fee.
- Bonuses: Bonuses pay out automatically alongside flat fees and performance pay.
- Ads launched from the platform: Approved videos are launched as ads on Meta, TikTok, Google and Snapchat from the brand's own connected ad accounts; spend goes to the platforms directly. The terms require that paid use of creator content obtained through Lucra runs in connected accounts.
Checked Nov 7, 2026
Which brand each one fits
From the models each lists, nothing else.
Club (formerly Brandbassador)
- brands that can attribute sales and want to pay on orders
- brands that ship product to creators
Lucra
- brands that can attribute sales and want to pay on orders
- brands running Meta ads with creator videos
- brands that budget per approved video
- brands paying for organic reach per 1,000 views
- brands that ship product to creators
- brands running longer creator programs with retainers or bonuses
Questions people ask
What do Club (formerly Brandbassador) and Lucra have in common?
Both list commission on sales and product seeding on their public pages (checked Nov 7, 2026).
What does Club (formerly Brandbassador) list that Lucra does not?
Nothing in the pay models we track. Every model Club (formerly Brandbassador) lists, Lucra lists too.
What does Lucra list that Club (formerly Brandbassador) does not?
Lucra lists pay per video, flat amount per order, share of ad spend, pay per 1,000 views, retainers, bonuses and ads launched from the platform. Club (formerly Brandbassador) does not list them publicly.
Where do these facts come from?
From each platform's public pages, linked next to every fact with the date we checked. A fact without a public source is not shown.
Sources
Each fact above links to one of these. Checked Nov 7, 2026.
- Lucra: Lucra home page, pricing FAQ · onlucra.com, checked Nov 7, 2026 · “Flat creator pay (bonuses, retainers, per-video pay)”
- Lucra: Lucra terms of service, section 11 · onlucra.com, checked Nov 4, 2026
- Club (formerly Brandbassador): club.co, home, read 2026-11-07 · club.co, checked Nov 7, 2026 · “Set personalised rewards and commission rates for each group.”
- Club (formerly Brandbassador): club.co: Pricing, read 2026-11-07 · club.co, checked Nov 7, 2026
- Lucra: Lucra billing docs · onlucra.com, checked Nov 7, 2026