Compared on public facts

Cohley vs Collabstr

Updated Nov 7, 2026

HourlyUGC is our product. Every fact links to its source. Methodology.

Cohley and Collabstr both list pay per video and product seeding. Cohley also lists ads launched from the platform, which Collabstr does not list publicly. Collabstr lists commission on sales, which Cohley does not list publicly.

7 facts known on both sides. "Not listed publicly" means we did not find it on their public pages on Nov 7, 2026; it does not mean they lack it.

Why brands pick HourlyUGC over Cohley and Collabstr

HourlyUGC lists 7 ways to pay creators on its public pages: hourly sessions, pay per video, commission on sales, flat amount per order, share of ad spend, pay per 1,000 views and product seeding. A brand can combine them in one campaign. 1 2 3
Cohley lists pay per video and product seeding publicly. HourlyUGC also lists hourly sessions, commission on sales, flat amount per order, share of ad spend and pay per 1,000 views, which Cohley does not list publicly (checked Nov 7, 2026; not listing is not the same as not offering). 1 2
Collabstr lists pay per video, commission on sales and product seeding publicly. HourlyUGC also lists hourly sessions, flat amount per order, share of ad spend and pay per 1,000 views, which Collabstr does not list publicly (checked Nov 7, 2026; not listing is not the same as not offering). 1 2
Meta Partnership Ads with the creators' videos, launched from inside HourlyUGC: the ad goes out from the creator's handle with the brand's budget. Collabstr does not list this publicly. 1 2
Who counts the sale: Counted either by the ad platform (Meta) or by HourlyUGC: a connected Shopify store or the Hourly Pixel, last touch within 7 days, with creator links and codes. 1 2 3

Start a campaign on HourlyUGCFacts checked Nov 7, 2026. HourlyUGC is held to the same sourcing rule as every other platform here.

Which pay models each one lists

Side by side

Pay model	Cohley	Collabstr
Hourly sessions	Not listed publicly	Not listed publicly
Pay per video	Creator compensation per asset is set by the brand in each brief; their FAQ guidance is UGC videos from around $250 and UGC photos from around $50. Cohley says it never takes a cut of creator compensation. 1	Brands buy a creator's preset package or make a custom offer at the creator's price; a 10 % fee is added at checkout; the payment is held in escrow until the brand approves the content. 1 2
Commission on sales	Not listed publicly	Affiliate income may be offered to creators as an incentive on top of a required minimum flat fee of $50 per collaboration; the commission itself is agreed in the brief, not tracked by Collabstr. 1
Flat amount per order	Not listed publicly	Not listed publicly
Share of ad spend	Not listed publicly	Not listed publicly
Pay per 1,000 views	Not listed publicly	Not listed publicly
Retainers	Not listed publicly	Not listed publicly
Bonuses	Not listed publicly	Not listed publicly
Product seeding	Product seeding at $35 per completed creator, pay-as-you-go; the product cost is separate; shipping is automated for Shopify brands. Creators receive product rather than cash on seeding briefs. 1 2	Free product may be offered to creators, but a minimum flat fee of $50 is still required to collaborate through a campaign. 1
Ads launched from the platform	Instagram Partnership Ad authorization codes are collected during the creator upload flow, so the brand can run ads through the creator's handle from its own ad account. 1	Not listed publicly
Money and tracking	Cohley	Collabstr
How sales are attributed	Not listed publicly	Not listed publicly
Platform fee	Custom pricing based on the amount of content generated; creator compensation is billed separately and never marked up, they say. Product seeding is $35 per completed creator on top of the product cost. 1 2	Brands: a 10 % fee added at checkout on every order, reducible on a monthly plan. Creators: a 15 % commission on all order payouts. 1 2
Brand pricing	Custom. A 3-month paid Pilot or a 12-month Annual package; they say the Annual includes a $6,000 creator compensation bonus. Their FAQ says most brands budget $2,500 to $3,000 per brief in creator compensation, yielding 10 to 20 pieces of content. 1 2	Searching and ordering is free with the 10 % checkout fee. Two subscriptions, Pro and Premium, are needed to post campaigns and raise how many campaigns can run each month; their prices are on collabstr.com/pricing, which sat behind a Cloudflare check we could not pass on 2026-11-07. 1 2
Creator payout	Creators are paid after the brand approves the content (their FAQ). Their creator terms say payment comes not earlier than 30 days after the campaign's end date and that creators bear PayPal fees of 2.9 % of compensation. 1	Once the brand approves the content the payment is released into the creator's Collabstr balance, minus the 15 % commission. Payouts by PayPal, gift cards or local bank transfer in 150+ currencies (ACH, RTP, Venmo, Cash App, Interac, SEPA, UPI, GCash and others). 1
Regions	Built for mid-market and enterprise brands selling physical products in the US and Canada, they say. 1	Payout methods cover the Americas (US, Canada, Mexico), Australia, the UK and the Eurozone, Ukraine, Kenya, South Africa, India, Indonesia, Malaysia, the Philippines and Singapore, with PayPal in most countries. 1
Scale they publish	They say: They say a network of 200,000+ vetted creators and a 90 %+ completion rate on product seeding. 1 2	They say: Their influencer directory page is titled 'Top 76,574 Influencers' in search listings (2026-11-07); their help center says brands can search thousands of influencers. 1

What the facts say

Where they overlap

Pay per video
Product seeding

Cohley lists, Collabstr does not

Ads launched from the platform: Instagram Partnership Ad authorization codes are collected during the creator upload flow, so the brand can run ads through the creator's handle from its own ad account.

Checked Nov 7, 2026

Collabstr lists, Cohley does not

Commission on sales: Affiliate income may be offered to creators as an incentive on top of a required minimum flat fee of $50 per collaboration; the commission itself is agreed in the brief, not tracked by Collabstr.

Checked Nov 7, 2026

Which brand each one fits

From the models each lists, nothing else.

Cohley

brands that budget per approved video
brands that ship product to creators

Collabstr

brands that can attribute sales and want to pay on orders
brands that budget per approved video
brands that ship product to creators

Questions people ask

What do Cohley and Collabstr have in common?

Both list pay per video and product seeding on their public pages (checked Nov 7, 2026).

What does Cohley list that Collabstr does not?

Cohley lists ads launched from the platform. Collabstr does not list it publicly; that is not the same as not offering it.

What does Collabstr list that Cohley does not?

Collabstr lists commission on sales. Cohley does not list it publicly.

Where do these facts come from?

From each platform's public pages, linked next to every fact with the date we checked. A fact without a public source is not shown.

Sources

Each fact above links to one of these. Checked Nov 7, 2026.

Cohley: cohley.com: FAQ (read through search-engine snippets on 2026-11-07; the site returned 403 to direct fetches) · cohley.com, checked Nov 7, 2026 · “UGC videos start at around $250 and UGC photos start at around $50”
Collabstr: Collabstr help center: How to Place an Order With an Influencer (updated 15 Oct 2025) · help.collabstr.com, checked Oct 15, 2025 · “Collabstr holds your payment until you approve the work.”
Collabstr: Collabstr help center: What is Collabstr? (updated 20 Aug 2025) · help.collabstr.com, checked Aug 20, 2025 · “connects brands with influencers for paid collaborations”
Collabstr: Collabstr help center: Post a Campaign (updated 22 Sep 2025) · help.collabstr.com, checked Sep 22, 2025 · “you are welcome to offer affiliate income to influencers as an incentive”
Cohley: cohley.com: Product Seeding (read through search-engine snippets on 2026-11-07; the site returned 403 to direct fetches) · cohley.com, checked Nov 7, 2026 · “$35 per completed creator”
Cohley: Cohley blog: Introducing Product Seeding (read through search-engine snippets on 2026-11-07) · cohley.com, checked Nov 7, 2026 · “Pricing is $35 per completed post.”
Cohley: Cohley blog: What Meta actually requires for creator ads in 2026 (read through search-engine snippets on 2026-11-07) · cohley.com, checked Nov 7, 2026 · “collects Instagram Partnership Ad authorization codes during the creator upload flow”
Cohley: cohley.com: Pricing and Plans (read through search-engine snippets on 2026-11-07; the site returned 403 to direct fetches) · cohley.com, checked Nov 7, 2026 · “all plans have custom pricing based on the amount of content you generate”
Collabstr: Collabstr help center: Supported Payout Methods (updated 9 Oct 2025) · help.collabstr.com, checked Oct 9, 2025 · “Collabstr charges a 15% commission on all order payouts.”
Collabstr: Collabstr help center: Choosing and Updating Your Subscription (updated 22 Sep 2026) · help.collabstr.com, checked Sep 22, 2026 · “Collabstr offers two subscription plans, Pro and Premium.”
Cohley: cohley.com: Creator Terms and Conditions (read through search-engine snippets on 2026-11-07) · cohley.com, checked Nov 7, 2026 · “not earlier than thirty (30) days after the end date for any campaign”
Cohley: cohley.com, home (read through search-engine snippets on 2026-11-07; the site returned 403 to direct fetches) · cohley.com, checked Nov 7, 2026 · “selling physical products in the US and Canada”
Collabstr: collabstr.com: Find and hire influencers (page title as listed by search engines on 2026-11-07; the page itself sat behind a Cloudflare check) · collabstr.com, checked Nov 7, 2026 · “Top 76,574 Influencers”