Compared on public facts

Cohley vs JoinBrands

Updated Nov 7, 2026

HourlyUGC is our product. Every fact links to its source. Methodology.

Cohley and JoinBrands both list pay per video, product seeding and ads launched from the platform. JoinBrands lists hourly sessions, commission on sales, retainers and bonuses, which Cohley does not list publicly.

8 facts known on both sides. "Not listed publicly" means we did not find it on their public pages on Nov 7, 2026; it does not mean they lack it.

Why brands pick HourlyUGC over Cohley and JoinBrands

HourlyUGC lists 7 ways to pay creators on its public pages: hourly sessions, pay per video, commission on sales, flat amount per order, share of ad spend, pay per 1,000 views and product seeding. A brand can combine them in one campaign. 1 2 3
Cohley lists pay per video and product seeding publicly. HourlyUGC also lists hourly sessions, commission on sales, flat amount per order, share of ad spend and pay per 1,000 views, which Cohley does not list publicly (checked Nov 7, 2026; not listing is not the same as not offering). 1 2
JoinBrands lists hourly sessions, pay per video, commission on sales, retainers, bonuses and product seeding publicly. HourlyUGC also lists flat amount per order, share of ad spend and pay per 1,000 views, which JoinBrands does not list publicly (checked Nov 7, 2026; not listing is not the same as not offering). JoinBrands lists retainers and bonuses, which HourlyUGC does not list publicly. 1 2 3
Meta Partnership Ads with the creators' videos, launched from inside HourlyUGC: the ad goes out from the creator's handle with the brand's budget. 1 2
Who counts the sale: Counted either by the ad platform (Meta) or by HourlyUGC: a connected Shopify store or the Hourly Pixel, last touch within 7 days, with creator links and codes. 1 2 3

Start a campaign on HourlyUGCFacts checked Nov 7, 2026. HourlyUGC is held to the same sourcing rule as every other platform here.

Which pay models each one lists

Side by side

Pay model	Cohley	JoinBrands
Hourly sessions	Not listed publicly	Time-based pay exists only for TikTok Shop Lives, priced at $1 per minute of livestream. Not hourly UGC sessions. 1
Pay per video	Creator compensation per asset is set by the brand in each brief; their FAQ guidance is UGC videos from around $250 and UGC photos from around $50. Cohley says it never takes a cut of creator compensation. 1	Fixed per-content prices: UGC videos, TikTok, TikTok Shop, Amazon, Shorts and Reels videos from $25 each, images from $10, with unlimited usage rights. Creator side: $60+ per video, $100+ per social post, $15+ per image; content deals $25-600+ per video. 1 2
Commission on sales	Not listed publicly	TikTok Shop affiliate commission of 15-30 % of sales from the creator's TikTok Shop content, paid monthly to the creator's wallet for as long as the video is live. 1
Flat amount per order	Not listed publicly	Not listed publicly
Share of ad spend	Not listed publicly	Not listed publicly
Pay per 1,000 views	Not listed publicly	Not listed publicly
Retainers	Not listed publicly	Monthly retainer campaigns: $100-500+ per month for a quota of 10-30 pieces (creator page); available to Level 2 creators and above. 1 2
Bonuses	Not listed publicly	Performance-based bonuses set inside campaigns, plus tips from brands; the 20 % creator fee applies to performance bonuses but not tips. 1 2
Product seeding	Product seeding at $35 per completed creator, pay-as-you-go; the product cost is separate; shipping is automated for Shopify brands. Creators receive product rather than cash on seeding briefs. 1 2	Product sampling, gifting and seeding campaigns; products are shipped by the brand or bought by the creator and reimbursed, and the creator keeps them. 1 2
Ads launched from the platform	Instagram Partnership Ad authorization codes are collected during the creator upload flow, so the brand can run ads through the creator's handle from its own ad account. 1	TikTok Boost: brands boost any TikTok post their creators publish from the JoinBrands dashboard, content library or Ad Center through a built-in TikTok integration, minimum $20 per day plus a platform fee, maximum $1,000 per day. Spark Ads proper are launched in TikTok Ads Manager with the Spark code JoinBrands collects. Meta is covered only by an Instagram partnership ad code. 1 2
Money and tracking	Cohley	JoinBrands
How sales are attributed	Not listed publicly	TikTok Shop GMV tracked per creator through the TikTok Shop integration and TikTok Shop analytics; Spark codes are generated for every video. No link or code attribution for other stores is published; the Shopify integration imports products for sampling. 1 2
Platform fee	Custom pricing based on the amount of content generated; creator compensation is billed separately and never marked up, they say. Product seeding is $35 per completed creator on top of the product cost. 1 2	Brand side: a platform fee added to each creator payment, 15 % on Free, 12 % on Start-up, 10 % on Pro, 8 % on Max. Creator side: a 20 % platform fee on job earnings and performance bonuses (15 % with Creator PRO), none on express jobs, tips or product reimbursements. 1 2
Brand pricing	Custom. A 3-month paid Pilot or a 12-month Annual package; they say the Annual includes a $6,000 creator compensation bonus. Their FAQ says most brands budget $2,500 to $3,000 per brief in creator compensation, yielding 10 to 20 pieces of content. 1 2	Free $0 pay-as-you-go (15 % fee, no trial); Start-up $99/month (12 %, $30 roll-over cash); Pro $299/month (10 %, $90); Max $499/month (8 %, $150, agency features); annual billing 10 % off. Content on every plan: UGC images $10+, videos $25+ (UGC, TikTok, TikTok Shop, Amazon, YouTube, Reels), TikTok Shop Lives $1/min, AI videos $5. Roll-over cash is lost on cancellation. 1
Creator payout	Creators are paid after the brand approves the content (their FAQ). Their creator terms say payment comes not earlier than 30 days after the campaign's end date and that creators bear PayPal fees of 2.9 % of compensation. 1	Brands fund jobs upfront in escrow; payment is released to the creator's JoinBrands wallet when the brand approves the content. PayPal is the only payout method; withdrawals once a week on standard accounts and up to 7 business days to process. TikTok Shop commissions are paid monthly to the wallet. 1 2
Regions	Built for mid-market and enterprise brands selling physical products in the US and Canada, they say. 1	Creators: United States, United Kingdom, Germany, Australia and Canada, age 18+. Brand countries are not stated. 1 2
Scale they publish	They say: They say a network of 200,000+ vetted creators and a 90 %+ completion rate on product seeding. 1 2	They say: They say, on the same home page, 'Trusted by 100,000+ brands' in the header and 'Trusted by 30K+ Brands' lower down, and '4 Million Creators'. The creator page says 20,000+ brands and agencies, 500K products sent and $10M paid out; the TikTok Shop affiliates page says $30M+ in flat fees, 3,000+ active brands and a 40K+ creator community. 1 2 3

What the facts say

Where they overlap

Pay per video
Product seeding
Ads launched from the platform

Cohley lists, JoinBrands does not

Nothing in the models we track.

Checked Nov 7, 2026

JoinBrands lists, Cohley does not

Hourly sessions: Time-based pay exists only for TikTok Shop Lives, priced at $1 per minute of livestream. Not hourly UGC sessions.
Commission on sales: TikTok Shop affiliate commission of 15-30 % of sales from the creator's TikTok Shop content, paid monthly to the creator's wallet for as long as the video is live.
Retainers: Monthly retainer campaigns: $100-500+ per month for a quota of 10-30 pieces (creator page); available to Level 2 creators and above.
Bonuses: Performance-based bonuses set inside campaigns, plus tips from brands; the 20 % creator fee applies to performance bonuses but not tips.

Checked Nov 7, 2026

Which brand each one fits

From the models each lists, nothing else.

Cohley

brands that budget per approved video
brands that ship product to creators

JoinBrands

brands that can attribute sales and want to pay on orders
brands that want booked sessions ending in videos
brands that budget per approved video
brands that ship product to creators
brands running longer creator programs with retainers or bonuses

Questions people ask

What do Cohley and JoinBrands have in common?

Both list pay per video, product seeding and ads launched from the platform on their public pages (checked Nov 7, 2026).

What does Cohley list that JoinBrands does not?

Nothing in the pay models we track. Every model Cohley lists, JoinBrands lists too.

What does JoinBrands list that Cohley does not?

JoinBrands lists hourly sessions, commission on sales, retainers and bonuses. Cohley does not list them publicly.

Where do these facts come from?

From each platform's public pages, linked next to every fact with the date we checked. A fact without a public source is not shown.

Sources

Each fact above links to one of these. Checked Nov 7, 2026.

JoinBrands: JoinBrands pricing page · joinbrands.com, checked Nov 7, 2026 · “TikTok Shop Lives: $1/min”
Cohley: cohley.com: FAQ (read through search-engine snippets on 2026-11-07; the site returned 403 to direct fetches) · cohley.com, checked Nov 7, 2026 · “UGC videos start at around $250 and UGC photos start at around $50”
JoinBrands: JoinBrands creator page · joinbrands.com, checked Nov 7, 2026 · “Benefit from our fixed pricing policy.”
JoinBrands: JoinBrands, TikTok Shop affiliates page · joinbrands.com, checked Nov 7, 2026 · “Earn a percentage of every sale your TikTok Shop content generates.”
JoinBrands: JoinBrands help center, retainer jobs · help.joinbrands.com, checked Nov 7, 2026
JoinBrands: JoinBrands home page · joinbrands.com, checked Nov 7, 2026 · “Set performance-based bonuses directly inside your campaigns.”
JoinBrands: JoinBrands help center, creator fees · help.joinbrands.com, checked Nov 7, 2026
Cohley: cohley.com: Product Seeding (read through search-engine snippets on 2026-11-07; the site returned 403 to direct fetches) · cohley.com, checked Nov 7, 2026 · “$35 per completed creator”
Cohley: Cohley blog: Introducing Product Seeding (read through search-engine snippets on 2026-11-07) · cohley.com, checked Nov 7, 2026 · “Pricing is $35 per completed post.”
Cohley: Cohley blog: What Meta actually requires for creator ads in 2026 (read through search-engine snippets on 2026-11-07) · cohley.com, checked Nov 7, 2026 · “collects Instagram Partnership Ad authorization codes during the creator upload flow”
JoinBrands: JoinBrands help center, TikTok Boost Ads · help.joinbrands.com, checked Nov 7, 2026 · “Boost any TikTok post your creators publish”
JoinBrands: JoinBrands help center, TikTok Spark Ads · help.joinbrands.com, checked Nov 7, 2026
JoinBrands: JoinBrands help center, TikTok and TikTok Shop analytics · help.joinbrands.com, checked Nov 7, 2026
Cohley: cohley.com: Pricing and Plans (read through search-engine snippets on 2026-11-07; the site returned 403 to direct fetches) · cohley.com, checked Nov 7, 2026 · “all plans have custom pricing based on the amount of content you generate”
Cohley: cohley.com: Creator Terms and Conditions (read through search-engine snippets on 2026-11-07) · cohley.com, checked Nov 7, 2026 · “not earlier than thirty (30) days after the end date for any campaign”
JoinBrands: JoinBrands help center, when will I get paid · help.joinbrands.com, checked Nov 7, 2026 · “PayPal payouts can take up to 7 business days to process”
Cohley: cohley.com, home (read through search-engine snippets on 2026-11-07; the site returned 403 to direct fetches) · cohley.com, checked Nov 7, 2026 · “selling physical products in the US and Canada”
JoinBrands: JoinBrands help center, joining from a different country · help.joinbrands.com, checked Nov 7, 2026