Compared on public facts

Cohley vs Launchpoint

Updated Nov 7, 2026

HourlyUGC is our product. Every fact links to its source. Methodology.

Cohley and Launchpoint both list pay per video, product seeding and ads launched from the platform. Launchpoint lists commission on sales, share of ad spend, pay per 1,000 views, retainers and bonuses, which Cohley does not list publicly.

8 facts known on both sides. "Not listed publicly" means we did not find it on their public pages on Nov 7, 2026; it does not mean they lack it.

Why brands pick HourlyUGC over Cohley and Launchpoint

HourlyUGC lists 7 ways to pay creators on its public pages: hourly sessions, pay per video, commission on sales, flat amount per order, share of ad spend, pay per 1,000 views and product seeding. A brand can combine them in one campaign. 1 2 3
Cohley lists pay per video and product seeding publicly. HourlyUGC also lists hourly sessions, commission on sales, flat amount per order, share of ad spend and pay per 1,000 views, which Cohley does not list publicly (checked Nov 7, 2026; not listing is not the same as not offering). 1 2
Launchpoint lists pay per video, commission on sales, share of ad spend, pay per 1,000 views, retainers, bonuses and product seeding publicly. HourlyUGC also lists hourly sessions and flat amount per order, which Launchpoint does not list publicly (checked Nov 7, 2026; not listing is not the same as not offering). Launchpoint lists retainers and bonuses, which HourlyUGC does not list publicly. 1 2
Meta Partnership Ads with the creators' videos, launched from inside HourlyUGC: the ad goes out from the creator's handle with the brand's budget. 1 2
Who counts the sale: Counted either by the ad platform (Meta) or by HourlyUGC: a connected Shopify store or the Hourly Pixel, last touch within 7 days, with creator links and codes. 1 2 3

Start a campaign on HourlyUGCFacts checked Nov 7, 2026. HourlyUGC is held to the same sourcing rule as every other platform here.

Which pay models each one lists

Side by side

Pay model	Cohley	Launchpoint
Hourly sessions	Not listed publicly	Not listed publicly
Pay per video	Creator compensation per asset is set by the brand in each brief; their FAQ guidance is UGC videos from around $250 and UGC photos from around $50. Cohley says it never takes a cut of creator compensation. 1	A fixed fee per approved video on Performance UGC; Canvas UGC pays a per-video base the pricing guide puts at $20-40. 1 2
Commission on sales	Not listed publicly	Performance UGC pays creators a share of the GMV their ads drive, attributed from click to checkout; the blog calls it a GMV share on attributed sales after the ad launches. Rates are not published. 1 2
Flat amount per order	Not listed publicly	Not listed publicly
Share of ad spend	Not listed publicly	Percentage-of-ad-spend pay on the budget behind a creator's video (page example: creators earn 3 % of spend), offered alongside base content rates and GMV share. 1 2
Pay per 1,000 views	Not listed publicly	CPM on verified organic views (home example: 1.2M verified views, $1,200) plus view-bonus ladders staggered at 10K, 50K, 100K views and up, which the Canvas UGC post says average out to a $2-4 CPM. 1 2
Retainers	Not listed publicly	A monthly retainer on Performance UGC that renews while ROAS holds above target; Canvas UGC pays a guaranteed weekly baseline plus view bonuses. 1 2
Bonuses	Not listed publicly	View bonuses (example: passed 1M views, +$500) and prompt-based bonuses (example: talking head, +$20), computed automatically with flat fees. 1
Product seeding	Product seeding at $35 per completed creator, pay-as-you-go; the product cost is separate; shipping is automated for Shopify brands. Creators receive product rather than cash on seeding briefs. 1 2	Product seeding workflow: samples are refundable (creator pays at checkout and is refunded on approval) or free through a discount code, fulfilled via Amazon or FedEx; shipping is covered by the platform fee. 1 2
Ads launched from the platform	Instagram Partnership Ad authorization codes are collected during the creator upload flow, so the brand can run ads through the creator's handle from its own ad account. 1	Meta Partnership Ads permission is requested and granted inside Launchpoint and the ad runs from the creator's handle; TikTok Spark codes are collected automatically on video approval; bulk Meta ad launch is part of the managed service. Also an invite-only Launchpoint Delivery Network placing creator ads in partner apps. 1 2
Money and tracking	Cohley	Launchpoint
How sales are attributed	Not listed publicly	GMV share attributed from click to checkout; the brand imports its Shopify catalog so sales tie back to the right ad; a sale is attributed through a tracked code, link or ad; mobile installs via AppsFlyer, Branch, Singular, Kochava and RevenueCat. Views are verified with duplicate and fraud checks before payment; the terms pay creators on verified views within a two-week performance window. 1 2
Platform fee	Custom pricing based on the amount of content generated; creator compensation is billed separately and never marked up, they say. Product seeding is $35 per completed creator on top of the product cost. 1 2	A 10 % platform fee on top of creator pay, covering sourcing, contracting, 1099s, shipping, briefing, review, posting, payouts and reporting, with no upfront fees or contracts (blog, Jun 2026); the home page is not where the fee appears and lower tiers at higher spend are not published. The terms (11 Sep 2026) add a creative usage fee of 1 % of attributable ad spend for authorized paid media and 3 % for unauthorized use. 1 2 3
Brand pricing	Custom. A 3-month paid Pilot or a 12-month Annual package; they say the Annual includes a $6,000 creator compensation bonus. Their FAQ says most brands budget $2,500 to $3,000 per brief in creator compensation, yielding 10 to 20 pieces of content. 1 2	No price list; demo-led (the /pricing page returns 404). Brands pay creator compensation plus the 10 % fee. The pricing guide's Canvas UGC benchmarks: per-video base $20-40, view-bonus ladder averaging $3-5 CPM, weekly baseline; one-off feed posts $60-300. 1 2
Creator payout	Creators are paid after the brand approves the content (their FAQ). Their creator terms say payment comes not earlier than 30 days after the campaign's end date and that creators bear PayPal fees of 2.9 % of compensation. 1	ACH, PayPal, Venmo or another method Launchpoint selects, to a verified payout method in the creator's legal name; due about 14 days after the performance window closes and no later than 30 days after the campaign ends; W-9 or W-8 collected before payment and 1099s filed where thresholds are met (terms). The home page shows a Venmo payout and says creators are paid when the numbers clear. 1 2
Regions	Built for mid-market and enterprise brands selling physical products in the US and Canada, they say. 1	No country list; the terms say the platform may not be available in all locations and exclude sanctioned jurisdictions. US tax handling (W-9, 1099-NEC) is built in; the company is Launchpoint, Inc. with open roles in New York City. 1 2
Scale they publish	They say: They say a network of 200,000+ vetted creators and a 90 %+ completion rate on product seeding. 1 2	They say: They say: trusted by hundreds of companies, a 20,000+ verified creator network, more than 2 billion tracked post views and 10 million+ paid-ad impressions; case claims include 350M+ organic views and 700+ creators for Higgsfield and 800+ creator videos in 30 days for Uber. 1 2 3

What the facts say

Where they overlap

Pay per video
Product seeding
Ads launched from the platform

Cohley lists, Launchpoint does not

Nothing in the models we track.

Checked Nov 7, 2026

Launchpoint lists, Cohley does not

Commission on sales: Performance UGC pays creators a share of the GMV their ads drive, attributed from click to checkout; the blog calls it a GMV share on attributed sales after the ad launches. Rates are not published.
Share of ad spend: Percentage-of-ad-spend pay on the budget behind a creator's video (page example: creators earn 3 % of spend), offered alongside base content rates and GMV share.
Pay per 1,000 views: CPM on verified organic views (home example: 1.2M verified views, $1,200) plus view-bonus ladders staggered at 10K, 50K, 100K views and up, which the Canvas UGC post says average out to a $2-4 CPM.
Retainers: A monthly retainer on Performance UGC that renews while ROAS holds above target; Canvas UGC pays a guaranteed weekly baseline plus view bonuses.
Bonuses: View bonuses (example: passed 1M views, +$500) and prompt-based bonuses (example: talking head, +$20), computed automatically with flat fees.

Checked Nov 7, 2026

Which brand each one fits

From the models each lists, nothing else.

Cohley

brands that budget per approved video
brands that ship product to creators

Launchpoint

brands that can attribute sales and want to pay on orders
brands running Meta ads with creator videos
brands that budget per approved video
brands paying for organic reach per 1,000 views
brands that ship product to creators
brands running longer creator programs with retainers or bonuses

Questions people ask

What do Cohley and Launchpoint have in common?

Both list pay per video, product seeding and ads launched from the platform on their public pages (checked Nov 7, 2026).

What does Cohley list that Launchpoint does not?

Nothing in the pay models we track. Every model Cohley lists, Launchpoint lists too.

What does Launchpoint list that Cohley does not?

Launchpoint lists commission on sales, share of ad spend, pay per 1,000 views, retainers and bonuses. Cohley does not list them publicly.

Where do these facts come from?

From each platform's public pages, linked next to every fact with the date we checked. A fact without a public source is not shown.

Sources

Each fact above links to one of these. Checked Nov 7, 2026.

Cohley: cohley.com: FAQ (read through search-engine snippets on 2026-11-07; the site returned 403 to direct fetches) · cohley.com, checked Nov 7, 2026 · “UGC videos start at around $250 and UGC photos start at around $50”
Launchpoint: Launchpoint, Performance UGC page · launchpointhq.com, checked Nov 7, 2026 · “A fixed fee per approved video”
Launchpoint: Launchpoint blog, pricing guide · launchpointhq.com, checked Jun 5, 2026
Launchpoint: Launchpoint blog, GMV share creator commission guide (updated 2 Sep 2026) · launchpointhq.com, checked Sep 2, 2026
Launchpoint: Launchpoint blog, ad spend share deals (updated 7 Sep 2026) · launchpointhq.com, checked Sep 7, 2026 · “We support percentage-of-ad-spend pay alongside base content rates and attributed-GMV share.”
Launchpoint: Launchpoint home page · launchpointhq.com, checked Nov 7, 2026 · “CPM 1.2M verified views $1,200”
Launchpoint: Launchpoint blog, Canvas UGC: what it is, how it works · launchpointhq.com, checked Jun 2, 2026
Cohley: cohley.com: Product Seeding (read through search-engine snippets on 2026-11-07; the site returned 403 to direct fetches) · cohley.com, checked Nov 7, 2026 · “$35 per completed creator”
Cohley: Cohley blog: Introducing Product Seeding (read through search-engine snippets on 2026-11-07) · cohley.com, checked Nov 7, 2026 · “Pricing is $35 per completed post.”
Cohley: Cohley blog: What Meta actually requires for creator ads in 2026 (read through search-engine snippets on 2026-11-07) · cohley.com, checked Nov 7, 2026 · “collects Instagram Partnership Ad authorization codes during the creator upload flow”
Launchpoint: Launchpoint terms of service · launchpointhq.com, checked Sep 11, 2026
Cohley: cohley.com: Pricing and Plans (read through search-engine snippets on 2026-11-07; the site returned 403 to direct fetches) · cohley.com, checked Nov 7, 2026 · “all plans have custom pricing based on the amount of content you generate”
Cohley: cohley.com: Creator Terms and Conditions (read through search-engine snippets on 2026-11-07) · cohley.com, checked Nov 7, 2026 · “not earlier than thirty (30) days after the end date for any campaign”
Cohley: cohley.com, home (read through search-engine snippets on 2026-11-07; the site returned 403 to direct fetches) · cohley.com, checked Nov 7, 2026 · “selling physical products in the US and Canada”