Compared on public facts

Cohley vs Roster

Updated Nov 7, 2026

HourlyUGC is our product. Every fact links to its source. Methodology.

Cohley and Roster both list product seeding and ads launched from the platform. Cohley also lists pay per video, which Roster does not list publicly. Roster lists commission on sales and bonuses, which Cohley does not list publicly.

6 facts known on both sides. "Not listed publicly" means we did not find it on their public pages on Nov 7, 2026; it does not mean they lack it.

Why brands pick HourlyUGC over Cohley and Roster

HourlyUGC lists 7 ways to pay creators on its public pages: hourly sessions, pay per video, commission on sales, flat amount per order, share of ad spend, pay per 1,000 views and product seeding. A brand can combine them in one campaign. 1 2 3
Cohley lists pay per video and product seeding publicly. HourlyUGC also lists hourly sessions, commission on sales, flat amount per order, share of ad spend and pay per 1,000 views, which Cohley does not list publicly (checked Nov 7, 2026; not listing is not the same as not offering). 1 2
Roster lists commission on sales, bonuses and product seeding publicly. HourlyUGC also lists hourly sessions, pay per video, flat amount per order, share of ad spend and pay per 1,000 views, which Roster does not list publicly (checked Nov 7, 2026; not listing is not the same as not offering). Roster lists bonuses, which HourlyUGC does not list publicly. 1
Meta Partnership Ads with the creators' videos, launched from inside HourlyUGC: the ad goes out from the creator's handle with the brand's budget. 1 2
Who counts the sale: Counted either by the ad platform (Meta) or by HourlyUGC: a connected Shopify store or the Hourly Pixel, last touch within 7 days, with creator links and codes. 1 2 3

Start a campaign on HourlyUGCFacts checked Nov 7, 2026. HourlyUGC is held to the same sourcing rule as every other platform here.

Which pay models each one lists

Side by side

Pay model	Cohley	Roster
Hourly sessions	Not listed publicly	Not listed publicly
Pay per video	Creator compensation per asset is set by the brand in each brief; their FAQ guidance is UGC videos from around $250 and UGC photos from around $50. Cohley says it never takes a cut of creator compensation. 1	Not listed publicly
Commission on sales	Not listed publicly	Commission on each sale; every ambassador gets a unique link and discount code tied to the order. 1 2
Flat amount per order	Not listed publicly	Not listed publicly
Share of ad spend	Not listed publicly	Not listed publicly
Pay per 1,000 views	Not listed publicly	Not listed publicly
Retainers	Not listed publicly	Not listed publicly
Bonuses	Not listed publicly	Cash Rewards: a flat amount for finished campaigns and milestones, paid with commissions; points and leaderboards show placement only. 1
Product seeding	Product seeding at $35 per completed creator, pay-as-you-go; the product cost is separate; shipping is automated for Shopify brands. Creators receive product rather than cash on seeding briefs. 1 2	Product gifting for welcome gifts and seeding; ambassadors pick products and orders fulfill through Shopify. Included from the Starter plan. 1 2
Ads launched from the platform	Instagram Partnership Ad authorization codes are collected during the creator upload flow, so the brand can run ads through the creator's handle from its own ad account. 1	Partnership Ads on Meta and Spark Ads on TikTok are part of the Pro plan. 1
Money and tracking	Cohley	Roster
How sales are attributed	Not listed publicly	Each ambassador's link and discount code are attributed to the order; a sales attribution feature ties posts to revenue. 1 2
Platform fee	Custom pricing based on the amount of content generated; creator compensation is billed separately and never marked up, they say. Product seeding is $35 per completed creator on top of the product cost. 1 2	No commission and no transaction fees on referred revenue; a flat monthly price. 1 2
Brand pricing	Custom. A 3-month paid Pilot or a 12-month Annual package; they say the Annual includes a $6,000 creator compensation bonus. Their FAQ says most brands budget $2,500 to $3,000 per brief in creator compensation, yielding 10 to 20 pieces of content. 1 2	Starter, Growth, Pro and Enterprise, each one flat monthly price set by program size; no dollar figures on the page, prices come with a demo. 1
Creator payout	Creators are paid after the brand approves the content (their FAQ). Their creator terms say payment comes not earlier than 30 days after the campaign's end date and that creators bear PayPal fees of 2.9 % of compensation. 1	Commissions and cash rewards are paid in one bulk batch through PayPal or Venmo; tax forms (W-9, W-8BEN, 1099) are automated from the Growth plan. 1 2
Regions	Built for mid-market and enterprise brands selling physical products in the US and Canada, they say. 1	Not listed publicly
Scale they publish	They say: They say a network of 200,000+ vetted creators and a 90 %+ completion rate on product seeding. 1 2	They say: They say 1.5M+ referred orders, $250M+ referred revenue and 1.7M+ UGC posts. 1

What the facts say

Where they overlap

Product seeding
Ads launched from the platform

Cohley lists, Roster does not

Pay per video: Creator compensation per asset is set by the brand in each brief; their FAQ guidance is UGC videos from around $250 and UGC photos from around $50. Cohley says it never takes a cut of creator compensation.

Checked Nov 7, 2026

Roster lists, Cohley does not

Commission on sales: Commission on each sale; every ambassador gets a unique link and discount code tied to the order.
Bonuses: Cash Rewards: a flat amount for finished campaigns and milestones, paid with commissions; points and leaderboards show placement only.

Checked Nov 7, 2026

Which brand each one fits

From the models each lists, nothing else.

Cohley

brands that budget per approved video
brands that ship product to creators

Roster

brands that can attribute sales and want to pay on orders
brands that ship product to creators
brands running longer creator programs with retainers or bonuses

Questions people ask

What do Cohley and Roster have in common?

Both list product seeding and ads launched from the platform on their public pages (checked Nov 7, 2026).

What does Cohley list that Roster does not?

Cohley lists pay per video. Roster does not list it publicly; that is not the same as not offering it.

What does Roster list that Cohley does not?

Roster lists commission on sales and bonuses. Cohley does not list them publicly.

Where do these facts come from?

From each platform's public pages, linked next to every fact with the date we checked. A fact without a public source is not shown.

Sources

Each fact above links to one of these. Checked Nov 7, 2026.

Cohley: cohley.com: FAQ (read through search-engine snippets on 2026-11-07; the site returned 403 to direct fetches) · cohley.com, checked Nov 7, 2026 · “UGC videos start at around $250 and UGC photos start at around $50”
Roster: getroster.com, home, read 2026-11-07 · getroster.com, checked Nov 7, 2026
Roster: getroster.com: Pricing, read 2026-11-07 · getroster.com, checked Nov 7, 2026
Cohley: cohley.com: Product Seeding (read through search-engine snippets on 2026-11-07; the site returned 403 to direct fetches) · cohley.com, checked Nov 7, 2026 · “$35 per completed creator”
Cohley: Cohley blog: Introducing Product Seeding (read through search-engine snippets on 2026-11-07) · cohley.com, checked Nov 7, 2026 · “Pricing is $35 per completed post.”
Cohley: Cohley blog: What Meta actually requires for creator ads in 2026 (read through search-engine snippets on 2026-11-07) · cohley.com, checked Nov 7, 2026 · “collects Instagram Partnership Ad authorization codes during the creator upload flow”
Cohley: cohley.com: Pricing and Plans (read through search-engine snippets on 2026-11-07; the site returned 403 to direct fetches) · cohley.com, checked Nov 7, 2026 · “all plans have custom pricing based on the amount of content you generate”
Cohley: cohley.com: Creator Terms and Conditions (read through search-engine snippets on 2026-11-07) · cohley.com, checked Nov 7, 2026 · “not earlier than thirty (30) days after the end date for any campaign”
Cohley: cohley.com, home (read through search-engine snippets on 2026-11-07; the site returned 403 to direct fetches) · cohley.com, checked Nov 7, 2026 · “selling physical products in the US and Canada”