Compared on public facts

Cohley vs Vidovo

Updated Nov 7, 2026

HourlyUGC is our product. Every fact links to its source. Methodology.

Cohley and Vidovo both list pay per video, product seeding and ads launched from the platform. Vidovo lists share of ad spend and bonuses, which Cohley does not list publicly.

7 facts known on both sides. "Not listed publicly" means we did not find it on their public pages on Nov 7, 2026; it does not mean they lack it.

Why brands pick HourlyUGC over Cohley and Vidovo

HourlyUGC lists 7 ways to pay creators on its public pages: hourly sessions, pay per video, commission on sales, flat amount per order, share of ad spend, pay per 1,000 views and product seeding. A brand can combine them in one campaign. 1 2 3
Cohley lists pay per video and product seeding publicly. HourlyUGC also lists hourly sessions, commission on sales, flat amount per order, share of ad spend and pay per 1,000 views, which Cohley does not list publicly (checked Nov 7, 2026; not listing is not the same as not offering). 1 2
Vidovo lists pay per video, share of ad spend, bonuses and product seeding publicly. HourlyUGC also lists hourly sessions, commission on sales, flat amount per order and pay per 1,000 views, which Vidovo does not list publicly (checked Nov 7, 2026; not listing is not the same as not offering). Vidovo lists bonuses, which HourlyUGC does not list publicly. 1 2 3
Meta Partnership Ads with the creators' videos, launched from inside HourlyUGC: the ad goes out from the creator's handle with the brand's budget. 1 2
Who counts the sale: Counted either by the ad platform (Meta) or by HourlyUGC: a connected Shopify store or the Hourly Pixel, last touch within 7 days, with creator links and codes. 1 2 3

Start a campaign on HourlyUGCFacts checked Nov 7, 2026. HourlyUGC is held to the same sourcing rule as every other platform here.

Which pay models each one lists

Side by side

Pay model	Cohley	Vidovo
Hourly sessions	Not listed publicly	Not listed publicly
Pay per video	Creator compensation per asset is set by the brand in each brief; their FAQ guidance is UGC videos from around $250 and UGC photos from around $50. Cohley says it never takes a cut of creator compensation. 1	Creators set a fixed fee per video or post, and can offer packages; a flat fee is paid when the brand accepts the proposal. 1 2
Commission on sales	Not listed publicly	Not listed publicly
Flat amount per order	Not listed publicly	Not listed publicly
Share of ad spend	Not listed publicly	Performance-based UGC: a percentage of the Meta ad spend behind the creator's video, alone or on top of a fixed fee. The percentage is the same for every creator in a campaign; their example uses 6 %. 1 2
Pay per 1,000 views	Not listed publicly	Not listed publicly
Retainers	Not listed publicly	Not listed publicly
Bonuses	Not listed publicly	Bonuses for top creators; amounts not published. 1
Product seeding	Product seeding at $35 per completed creator, pay-as-you-go; the product cost is separate; shipping is automated for Shopify brands. Creators receive product rather than cash on seeding briefs. 1 2	Gift campaigns are supported on the Pro plan. 1
Ads launched from the platform	Instagram Partnership Ad authorization codes are collected during the creator upload flow, so the brand can run ads through the creator's handle from its own ad account. 1	The brand connects its Meta ad account and links each ad to a creator's video so spend is counted; Facebook partnership ads are listed on the Enterprise plan. 1 2
Money and tracking	Cohley	Vidovo
How sales are attributed	Not listed publicly	The ad spend share is counted from Meta: Vidovo reads the spend of ads linked to a creator's video every day. Pausing an ad stops the share that day. No sales attribution is described. 1
Platform fee	Custom pricing based on the amount of content generated; creator compensation is billed separately and never marked up, they say. Product seeding is $35 per completed creator on top of the product cost. 1 2	A marketplace fee of 12 % on Starter and 7 % on Pro, next to the subscription. Ad spend shares in their examples are shown before Vidovo fees. 1 2
Brand pricing	Custom. A 3-month paid Pilot or a 12-month Annual package; they say the Annual includes a $6,000 creator compensation bonus. Their FAQ says most brands budget $2,500 to $3,000 per brief in creator compensation, yielding 10 to 20 pieces of content. 1 2	Starter $499 a month (1 active campaign, 1 seat); Pro $899 a month (10 campaigns, 3 seats, gift campaigns); Enterprise custom. Brands contact sales to begin. 1
Creator payout	Creators are paid after the brand approves the content (their FAQ). Their creator terms say payment comes not earlier than 30 days after the campaign's end date and that creators bear PayPal fees of 2.9 % of compensation. 1	Fixed fees are paid when the brand accepts the proposal. Ad spend shares are paid weekly: each day of spend settles 7 days later and pays out the following Monday. 1
Regions	Built for mid-market and enterprise brands selling physical products in the US and Canada, they say. 1	Not listed publicly
Scale they publish	They say: They say a network of 200,000+ vetted creators and a 90 %+ completion rate on product seeding. 1 2	They say: They say 30,000+ vetted creators in one place and 20,000+ in another, and 10,000+ assets delivered for brands. 1

What the facts say

Where they overlap

Pay per video
Product seeding
Ads launched from the platform

Cohley lists, Vidovo does not

Nothing in the models we track.

Checked Nov 7, 2026

Vidovo lists, Cohley does not

Share of ad spend: Performance-based UGC: a percentage of the Meta ad spend behind the creator's video, alone or on top of a fixed fee. The percentage is the same for every creator in a campaign; their example uses 6 %.
Bonuses: Bonuses for top creators; amounts not published.

Checked Nov 7, 2026

Which brand each one fits

From the models each lists, nothing else.

Cohley

brands that budget per approved video
brands that ship product to creators

Vidovo

brands running Meta ads with creator videos
brands that budget per approved video
brands that ship product to creators
brands running longer creator programs with retainers or bonuses

Questions people ask

What do Cohley and Vidovo have in common?

Both list pay per video, product seeding and ads launched from the platform on their public pages (checked Nov 7, 2026).

What does Cohley list that Vidovo does not?

Nothing in the pay models we track. Every model Cohley lists, Vidovo lists too.

What does Vidovo list that Cohley does not?

Vidovo lists share of ad spend and bonuses. Cohley does not list them publicly.

Where do these facts come from?

From each platform's public pages, linked next to every fact with the date we checked. A fact without a public source is not shown.

Sources

Each fact above links to one of these. Checked Nov 7, 2026.

Cohley: cohley.com: FAQ (read through search-engine snippets on 2026-11-07; the site returned 403 to direct fetches) · cohley.com, checked Nov 7, 2026 · “UGC videos start at around $250 and UGC photos start at around $50”
Vidovo: vidovo.com: For UGC creators, read 2026-11-07 · vidovo.com, checked Nov 7, 2026 · “Set a fixed fee per video or social media post,”
Vidovo: vidovo.com: Performance-based UGC, read 2026-11-07 · vidovo.com, checked Nov 7, 2026
Cohley: cohley.com: Product Seeding (read through search-engine snippets on 2026-11-07; the site returned 403 to direct fetches) · cohley.com, checked Nov 7, 2026 · “$35 per completed creator”
Cohley: Cohley blog: Introducing Product Seeding (read through search-engine snippets on 2026-11-07) · cohley.com, checked Nov 7, 2026 · “Pricing is $35 per completed post.”
Vidovo: vidovo.com: Pricing, read 2026-11-07 · vidovo.com, checked Nov 7, 2026
Cohley: Cohley blog: What Meta actually requires for creator ads in 2026 (read through search-engine snippets on 2026-11-07) · cohley.com, checked Nov 7, 2026 · “collects Instagram Partnership Ad authorization codes during the creator upload flow”
Cohley: cohley.com: Pricing and Plans (read through search-engine snippets on 2026-11-07; the site returned 403 to direct fetches) · cohley.com, checked Nov 7, 2026 · “all plans have custom pricing based on the amount of content you generate”
Cohley: cohley.com: Creator Terms and Conditions (read through search-engine snippets on 2026-11-07) · cohley.com, checked Nov 7, 2026 · “not earlier than thirty (30) days after the end date for any campaign”
Cohley: cohley.com, home (read through search-engine snippets on 2026-11-07; the site returned 403 to direct fetches) · cohley.com, checked Nov 7, 2026 · “selling physical products in the US and Canada”
Vidovo: vidovo.com, home, read 2026-11-07 · vidovo.com, checked Nov 7, 2026