Compared on public facts

Cohley vs viral.app

Updated Nov 7, 2026

HourlyUGC is our product. Every fact links to its source. Methodology.

Cohley and viral.app both list pay per video. Cohley also lists product seeding and ads launched from the platform, which viral.app does not list publicly. viral.app lists pay per 1,000 views, retainers and bonuses, which Cohley does not list publicly.

6 facts known on both sides. "Not listed publicly" means we did not find it on their public pages on Nov 7, 2026; it does not mean they lack it.

Why brands pick HourlyUGC over Cohley and viral.app

HourlyUGC lists 7 ways to pay creators on its public pages: hourly sessions, pay per video, commission on sales, flat amount per order, share of ad spend, pay per 1,000 views and product seeding. A brand can combine them in one campaign. 1 2 3
Cohley lists pay per video and product seeding publicly. HourlyUGC also lists hourly sessions, commission on sales, flat amount per order, share of ad spend and pay per 1,000 views, which Cohley does not list publicly (checked Nov 7, 2026; not listing is not the same as not offering). 1 2
viral.app lists pay per video, pay per 1,000 views, retainers and bonuses publicly. HourlyUGC also lists hourly sessions, commission on sales, flat amount per order, share of ad spend and product seeding, which viral.app does not list publicly (checked Nov 7, 2026; not listing is not the same as not offering). viral.app lists retainers and bonuses, which HourlyUGC does not list publicly. 1 2
Meta Partnership Ads with the creators' videos, launched from inside HourlyUGC: the ad goes out from the creator's handle with the brand's budget. viral.app does not list this publicly. 1 2
Who counts the sale: Counted either by the ad platform (Meta) or by HourlyUGC: a connected Shopify store or the Hourly Pixel, last touch within 7 days, with creator links and codes. 1 2 3

Start a campaign on HourlyUGCFacts checked Nov 7, 2026. HourlyUGC is held to the same sourcing rule as every other platform here.

Which pay models each one lists

Side by side

Pay model	Cohley	viral.app
Hourly sessions	Not listed publicly	Not listed publicly
Pay per video	Creator compensation per asset is set by the brand in each brief; their FAQ guidance is UGC videos from around $250 and UGC photos from around $50. Cohley says it never takes a cut of creator compensation. 1	Fixed pay can be a per-video fee; live jobs on the platform show a median of $15 per video (typical range $10-21) as of November 2026. 1 2
Commission on sales	Not listed publicly	Not listed publicly
Flat amount per order	Not listed publicly	Not listed publicly
Share of ad spend	Not listed publicly	Not listed publicly
Pay per 1,000 views	Not listed publicly	Performance pay can use CPM tiers based on tracked views of the creator's organic post; live-job median $1 per 1,000 views (typical $1-1.25), used mainly by clipping programs. 1 2
Retainers	Not listed publicly	A monthly base (fixed pay as a salary) for as long as the creator works on the job; live-job median $500 a month (typical $310-740). 1
Bonuses	Not listed publicly	Flat bonuses that trigger at view thresholds (recommended ladder $100 at 100K, $250 at 250K, $500 at 500K views; each video earns only the highest reached); live-job median top bonus $250. 1 2
Product seeding	Product seeding at $35 per completed creator, pay-as-you-go; the product cost is separate; shipping is automated for Shopify brands. Creators receive product rather than cash on seeding briefs. 1 2	Not listed publicly
Ads launched from the platform	Instagram Partnership Ad authorization codes are collected during the creator upload flow, so the brand can run ads through the creator's handle from its own ad account. 1	Not listed publicly
Money and tracking	Cohley	viral.app
How sales are attributed	Not listed publicly	Views, not sales. Public post links are tracked on TikTok, Instagram Reels, Facebook Reels, YouTube Shorts and Snapchat Spotlight without account logins, refreshed every 24 hours (Pro), 12 hours (Ultra, Scale) or hourly (Enterprise). Payout rules can add caps, minimum views and an eligibility window. No sales attribution is described. 1 2
Platform fee	Custom pricing based on the amount of content generated; creator compensation is billed separately and never marked up, they say. Product seeding is $35 per completed creator on top of the product cost. 1 2	A flat 3 % payout management fee paid by the brand on top of each payout; none of it comes out of the creator's amount. The payout partner Talentir deducts a method fee from the creator's transfer: PayPal 2.5 %, Venmo 3.5 %, SWIFT, US wire or non-SEPA IBAN EUR 5; SEPA, UK and US ACH bank transfers and stablecoins on Base are free (fees as of September 2026). 1 2
Brand pricing	Custom. A 3-month paid Pilot or a 12-month Annual package; they say the Annual includes a $6,000 creator compensation bonus. Their FAQ says most brands budget $2,500 to $3,000 per brief in creator compensation, yielding 10 to 20 pieces of content. 1 2	Pro $99/month (1,000 tracked videos, 10 active creators, 1 live job, 1 seat); Ultra $299/month (5,000 videos, 50 creators, 2 jobs, 10 seats, API); Scale $499/month (20,000 videos, 500 creators, 3 jobs, 20 seats); Enterprise custom with hourly refreshes. Yearly billing 20 % off; 7-day free trial. Full-service from $20k/month. 1
Creator payout	Creators are paid after the brand approves the content (their FAQ). Their creator terms say payment comes not earlier than 30 days after the campaign's end date and that creators bear PayPal fees of 2.9 % of compensation. 1	Creators claim payouts in the dashboard; Talentir pays as merchant of record and issues the invoice in the creator's name (self-billing). Methods: SEPA, UK or US ACH bank transfer, PayPal, Venmo, USDC/EURC and other crypto. Timing from claim: stablecoins within minutes, PayPal and Venmo usually within the hour, SEPA and UK 1-2 business days, ACH 1-3, SWIFT 3-5. Campaigns pay in USD, EUR, CHF or GBP. No minimum payout is stated. EU residents may be asked for a tax ID (DAC7). 1 2
Regions	Built for mid-market and enterprise brands selling physical products in the US and Canada, they say. 1	Creators paid in 180+ countries and 50+ currencies; campaigns in USD, EUR, CHF or GBP (JPY and KRW campaigns are paid by the brand directly); job pages for the UK, Canada and Australia; marketplace jobs are matched by country and language. Built and hosted in Germany. 1 2
Scale they publish	They say: They say a network of 200,000+ vetted creators and a 90 %+ completion rate on product seeding. 1 2	They say: They say: 1M+ accounts tracked, 100B+ views tracked, 50M+ videos tracked, $5M+ payouts issued. 1

What the facts say

Where they overlap

Pay per video

Cohley lists, viral.app does not

Product seeding: Product seeding at $35 per completed creator, pay-as-you-go; the product cost is separate; shipping is automated for Shopify brands. Creators receive product rather than cash on seeding briefs.
Ads launched from the platform: Instagram Partnership Ad authorization codes are collected during the creator upload flow, so the brand can run ads through the creator's handle from its own ad account.

Checked Nov 7, 2026

viral.app lists, Cohley does not

Pay per 1,000 views: Performance pay can use CPM tiers based on tracked views of the creator's organic post; live-job median $1 per 1,000 views (typical $1-1.25), used mainly by clipping programs.
Retainers: A monthly base (fixed pay as a salary) for as long as the creator works on the job; live-job median $500 a month (typical $310-740).
Bonuses: Flat bonuses that trigger at view thresholds (recommended ladder $100 at 100K, $250 at 250K, $500 at 500K views; each video earns only the highest reached); live-job median top bonus $250.

Checked Nov 7, 2026

Which brand each one fits

From the models each lists, nothing else.

Cohley

brands that budget per approved video
brands that ship product to creators

viral.app

brands that budget per approved video
brands paying for organic reach per 1,000 views
brands running longer creator programs with retainers or bonuses

Questions people ask

What do Cohley and viral.app have in common?

Both list pay per video on their public pages (checked Nov 7, 2026).

What does Cohley list that viral.app does not?

Cohley lists product seeding and ads launched from the platform. viral.app does not list them publicly; that is not the same as not offering them.

What does viral.app list that Cohley does not?

viral.app lists pay per 1,000 views, retainers and bonuses. Cohley does not list them publicly.

Where do these facts come from?

From each platform's public pages, linked next to every fact with the date we checked. A fact without a public source is not shown.

Sources

Each fact above links to one of these. Checked Nov 7, 2026.

Cohley: cohley.com: FAQ (read through search-engine snippets on 2026-11-07; the site returned 403 to direct fetches) · cohley.com, checked Nov 7, 2026 · “UGC videos start at around $250 and UGC photos start at around $50”
viral.app: viral.app, creator payments page · viral.app, checked Nov 7, 2026 · “Fixed, performance, or both.”
viral.app: viral.app, what UGC jobs pay (figures as of November 2026) · viral.app, checked Nov 7, 2026
Cohley: cohley.com: Product Seeding (read through search-engine snippets on 2026-11-07; the site returned 403 to direct fetches) · cohley.com, checked Nov 7, 2026 · “$35 per completed creator”
Cohley: Cohley blog: Introducing Product Seeding (read through search-engine snippets on 2026-11-07) · cohley.com, checked Nov 7, 2026 · “Pricing is $35 per completed post.”
Cohley: Cohley blog: What Meta actually requires for creator ads in 2026 (read through search-engine snippets on 2026-11-07) · cohley.com, checked Nov 7, 2026 · “collects Instagram Partnership Ad authorization codes during the creator upload flow”
viral.app: viral.app home page · viral.app, checked Nov 7, 2026 · “Paste a public link. That's it.”
Cohley: cohley.com: Pricing and Plans (read through search-engine snippets on 2026-11-07; the site returned 403 to direct fetches) · cohley.com, checked Nov 7, 2026 · “all plans have custom pricing based on the amount of content you generate”
viral.app: viral.app docs, creator payouts (fees as of September 2026) · viral.app, checked Sep 1, 2026
Cohley: cohley.com: Creator Terms and Conditions (read through search-engine snippets on 2026-11-07) · cohley.com, checked Nov 7, 2026 · “not earlier than thirty (30) days after the end date for any campaign”
viral.app: viral.app blog, Canvas UGC marketplace launch (updated 6 Nov 2026) · viral.app, checked Nov 6, 2026 · “claim their payouts in the dashboard”
Cohley: cohley.com, home (read through search-engine snippets on 2026-11-07; the site returned 403 to direct fetches) · cohley.com, checked Nov 7, 2026 · “selling physical products in the US and Canada”