Compared on public facts

Cohley vs Whop Content Rewards

Updated Nov 7, 2026

HourlyUGC is our product. Every fact links to its source. Methodology.

Cohley and Whop Content Rewards both list pay per video. Cohley also lists product seeding and ads launched from the platform, which Whop Content Rewards does not list publicly. Whop Content Rewards lists pay per 1,000 views, retainers and bonuses, which Cohley does not list publicly.

6 facts known on both sides. "Not listed publicly" means we did not find it on their public pages on Nov 7, 2026; it does not mean they lack it.

Why brands pick HourlyUGC over Cohley and Whop Content Rewards

HourlyUGC lists 7 ways to pay creators on its public pages: hourly sessions, pay per video, commission on sales, flat amount per order, share of ad spend, pay per 1,000 views and product seeding. A brand can combine them in one campaign. 1 2 3
Cohley lists pay per video and product seeding publicly. HourlyUGC also lists hourly sessions, commission on sales, flat amount per order, share of ad spend and pay per 1,000 views, which Cohley does not list publicly (checked Nov 7, 2026; not listing is not the same as not offering). 1 2
Whop Content Rewards lists pay per video, pay per 1,000 views, retainers and bonuses publicly. HourlyUGC also lists hourly sessions, commission on sales, flat amount per order, share of ad spend and product seeding, which Whop Content Rewards does not list publicly (checked Nov 7, 2026; not listing is not the same as not offering). Whop Content Rewards lists retainers and bonuses, which HourlyUGC does not list publicly. 1 2 3
Meta Partnership Ads with the creators' videos, launched from inside HourlyUGC: the ad goes out from the creator's handle with the brand's budget. Whop Content Rewards does not list this publicly. 1 2
Who counts the sale: Counted either by the ad platform (Meta) or by HourlyUGC: a connected Shopify store or the Hourly Pixel, last touch within 7 days, with creator links and codes. 1 2 3

Start a campaign on HourlyUGCFacts checked Nov 7, 2026. HourlyUGC is held to the same sourcing rule as every other platform here.

Which pay models each one lists

Side by side

Pay model	Cohley	Whop Content Rewards
Hourly sessions	Not listed publicly	Not listed publicly
Pay per video	Creator compensation per asset is set by the brand in each brief; their FAQ guidance is UGC videos from around $250 and UGC photos from around $50. Cohley says it never takes a cut of creator compensation. 1	Per-post campaigns pay a flat amount for each approved post; per-post settles shortly after approval. 1 2
Commission on sales	Not listed publicly	Not listed publicly
Flat amount per order	Not listed publicly	Not listed publicly
Share of ad spend	Not listed publicly	Not listed publicly
Pay per 1,000 views	Not listed publicly	CPM campaigns pay a brand-set rate per 1,000 views on the creator's own post, up to a per-clip cap, until the budget is spent; views are verified through the platforms' APIs within a tracking window of normally 30 days. 1 2
Retainers	Not listed publicly	Retainer campaigns pay a fixed sum per cycle for agreed deliverables, pro rata or after every target is hit; settles after each cycle. 1 2
Bonuses	Not listed publicly	Brands can add an optional flat fee on top of view-based earnings for each approved submission; pool campaigns split a fixed budget among creators who meet a view minimum. 1 2
Product seeding	Product seeding at $35 per completed creator, pay-as-you-go; the product cost is separate; shipping is automated for Shopify brands. Creators receive product rather than cash on seeding briefs. 1 2	Not listed publicly
Ads launched from the platform	Instagram Partnership Ad authorization codes are collected during the creator upload flow, so the brand can run ads through the creator's handle from its own ad account. 1	Not listed publicly
Money and tracking	Cohley	Whop Content Rewards
How sales are attributed	Not listed publicly	Views, not sales. Views are verified through the social platforms' APIs; every submission gets a 0-100 bot-likelihood score, flagged payouts are held for human review, and only eligible views inside the tracking window (normally 30 days from submission) count. Platforms: TikTok, Instagram and YouTube connected; X shown on the creator page. Creators must submit the post link within 30 minutes of posting. 1 2
Platform fee	Custom pricing based on the amount of content generated; creator compensation is billed separately and never marked up, they say. Product seeding is $35 per completed creator on top of the product cost. 1 2	Brand side: a 10 % platform fee on every campaign type, charged only on delivered work; 8 % for verified brands; a payment processing fee at funding. Creator side (terms, 4 Oct 2026): a flat 10 % creator fee on every CPM and pool payout; 10 % on per-post and retainer campaigns under $5,000 and 0 % at $5,000 or more. 1 2
Brand pricing	Custom. A 3-month paid Pilot or a 12-month Annual package; they say the Annual includes a $6,000 creator compensation bonus. Their FAQ says most brands budget $2,500 to $3,000 per brief in creator compensation, yielding 10 to 20 pieces of content. 1 2	No subscriptions, setup fees, seat fees or listing fees and no minimum term. Campaigns start at $1,000 with no maximum, and can be topped up while scheduled, active or paused. Funded at checkout or from a Whop balance; the budget is held until creators earn it. 1 2
Creator payout	Creators are paid after the brand approves the content (their FAQ). Their creator terms say payment comes not earlier than 30 days after the campaign's end date and that creators bear PayPal fees of 2.9 % of compensation. 1	CPM rounds: a 7-day earning period after approval, then a 3-day hold. Per-post settles shortly after approval; retainers after each cycle; pools after a 3-day hold. Earnings go to the creator's Whop wallet; withdraw from $1 to a bank account; Whop settles withdrawals in about 3-5 business days or instantly for a Whop fee. Age 18+. 1 2
Regions	Built for mid-market and enterprise brands selling physical products in the US and Canada, they say. 1	No country list. Campaigns can target regions; creators in sanctioned jurisdictions are excluded; the terms carve out EU and UK users from arbitration. Company: Content Rewards Inc, a Delaware corporation based in Beverly Hills, California. 1
Scale they publish	They say: They say a network of 200,000+ vetted creators and a 90 %+ completion rate on product seeding. 1 2	They say: They say: 1M+ creators and 200 agencies (home page); $20M paid out (creators page). 1 2

What the facts say

Where they overlap

Pay per video

Cohley lists, Whop Content Rewards does not

Product seeding: Product seeding at $35 per completed creator, pay-as-you-go; the product cost is separate; shipping is automated for Shopify brands. Creators receive product rather than cash on seeding briefs.
Ads launched from the platform: Instagram Partnership Ad authorization codes are collected during the creator upload flow, so the brand can run ads through the creator's handle from its own ad account.

Checked Nov 7, 2026

Whop Content Rewards lists, Cohley does not

Pay per 1,000 views: CPM campaigns pay a brand-set rate per 1,000 views on the creator's own post, up to a per-clip cap, until the budget is spent; views are verified through the platforms' APIs within a tracking window of normally 30 days.
Retainers: Retainer campaigns pay a fixed sum per cycle for agreed deliverables, pro rata or after every target is hit; settles after each cycle.
Bonuses: Brands can add an optional flat fee on top of view-based earnings for each approved submission; pool campaigns split a fixed budget among creators who meet a view minimum.

Checked Nov 7, 2026

Which brand each one fits

From the models each lists, nothing else.

Cohley

brands that budget per approved video
brands that ship product to creators

Whop Content Rewards

brands that budget per approved video
brands paying for organic reach per 1,000 views
brands running longer creator programs with retainers or bonuses

Questions people ask

What do Cohley and Whop Content Rewards have in common?

Both list pay per video on their public pages (checked Nov 7, 2026).

What does Cohley list that Whop Content Rewards does not?

Cohley lists product seeding and ads launched from the platform. Whop Content Rewards does not list them publicly; that is not the same as not offering them.

What does Whop Content Rewards list that Cohley does not?

Whop Content Rewards lists pay per 1,000 views, retainers and bonuses. Cohley does not list them publicly.

Where do these facts come from?

From each platform's public pages, linked next to every fact with the date we checked. A fact without a public source is not shown.

Sources

Each fact above links to one of these. Checked Nov 7, 2026.

Cohley: cohley.com: FAQ (read through search-engine snippets on 2026-11-07; the site returned 403 to direct fetches) · cohley.com, checked Nov 7, 2026 · “UGC videos start at around $250 and UGC photos start at around $50”
Whop Content Rewards: Content Rewards, for creators page · contentrewards.com, checked Nov 7, 2026
Whop Content Rewards: Content Rewards creator terms, sections 6 and 7 · contentrewards.com, checked Oct 4, 2026
Whop Content Rewards: Content Rewards home page · contentrewards.com, checked Nov 7, 2026 · “Paid per 1K views on a video.”
Whop Content Rewards: Whop docs, Content Rewards · docs.whop.com, checked Nov 7, 2026
Cohley: cohley.com: Product Seeding (read through search-engine snippets on 2026-11-07; the site returned 403 to direct fetches) · cohley.com, checked Nov 7, 2026 · “$35 per completed creator”
Cohley: Cohley blog: Introducing Product Seeding (read through search-engine snippets on 2026-11-07) · cohley.com, checked Nov 7, 2026 · “Pricing is $35 per completed post.”
Cohley: Cohley blog: What Meta actually requires for creator ads in 2026 (read through search-engine snippets on 2026-11-07) · cohley.com, checked Nov 7, 2026 · “collects Instagram Partnership Ad authorization codes during the creator upload flow”
Cohley: cohley.com: Pricing and Plans (read through search-engine snippets on 2026-11-07; the site returned 403 to direct fetches) · cohley.com, checked Nov 7, 2026 · “all plans have custom pricing based on the amount of content you generate”
Whop Content Rewards: Content Rewards pricing page · contentrewards.com, checked Nov 7, 2026 · “A 10% platform fee on every campaign type, only charged on delivered work.”
Cohley: cohley.com: Creator Terms and Conditions (read through search-engine snippets on 2026-11-07) · cohley.com, checked Nov 7, 2026 · “not earlier than thirty (30) days after the end date for any campaign”
Cohley: cohley.com, home (read through search-engine snippets on 2026-11-07; the site returned 403 to direct fetches) · cohley.com, checked Nov 7, 2026 · “selling physical products in the US and Canada”