Compared on public facts

Collabstr vs Lucra

Updated Nov 7, 2026

HourlyUGC is our product. Every fact links to its source. Methodology.

Collabstr and Lucra both list pay per video, commission on sales and product seeding. Lucra lists flat amount per order, share of ad spend, pay per 1,000 views, retainers, bonuses and ads launched from the platform, which Collabstr does not list publicly.

7 facts known on both sides. "Not listed publicly" means we did not find it on their public pages on Nov 7, 2026; it does not mean they lack it.

Why brands pick HourlyUGC over Collabstr and Lucra

HourlyUGC lists 7 ways to pay creators on its public pages: hourly sessions, pay per video, commission on sales, flat amount per order, share of ad spend, pay per 1,000 views and product seeding. A brand can combine them in one campaign. 1 2 3
Collabstr lists pay per video, commission on sales and product seeding publicly. HourlyUGC also lists hourly sessions, flat amount per order, share of ad spend and pay per 1,000 views, which Collabstr does not list publicly (checked Nov 7, 2026; not listing is not the same as not offering). 1 2
Lucra lists pay per video, commission on sales, flat amount per order, share of ad spend, pay per 1,000 views, retainers, bonuses and product seeding publicly. HourlyUGC also lists hourly sessions, which Lucra does not list publicly (checked Nov 7, 2026; not listing is not the same as not offering). Lucra lists retainers and bonuses, which HourlyUGC does not list publicly. 1
Meta Partnership Ads with the creators' videos, launched from inside HourlyUGC: the ad goes out from the creator's handle with the brand's budget. Collabstr does not list this publicly. 1 2
Who counts the sale: Counted either by the ad platform (Meta) or by HourlyUGC: a connected Shopify store or the Hourly Pixel, last touch within 7 days, with creator links and codes. 1 2 3

Start a campaign on HourlyUGCFacts checked Nov 7, 2026. HourlyUGC is held to the same sourcing rule as every other platform here.

Which pay models each one lists

Side by side

Pay model	Collabstr	Lucra
Hourly sessions	Not listed publicly	Not listed publicly
Pay per video	Brands buy a creator's preset package or make a custom offer at the creator's price; a 10 % fee is added at checkout; the payment is held in escrow until the brand approves the content. 1 2	Per-video pay is listed as a form of flat creator pay (with bonuses and retainers); the terms call it per-video compensation. 1 2
Commission on sales	Affiliate income may be offered to creators as an incentive on top of a required minimum flat fee of $50 per collaboration; the commission itself is agreed in the brief, not tracked by Collabstr. 1	Per-result pay: creators earn when their video drives a signup, install or sale. The headline is a commission-only creator army. 1
Flat amount per order	Not listed publicly	Per-result pay with a fixed amount per result; the home page example shows a program rate of $5.00 per sale. 1
Share of ad spend	Not listed publicly	Ad-spend share is one of the four pay options; ads run from the brand's connected Meta, TikTok, Google and Snapchat accounts. 1
Pay per 1,000 views	Not listed publicly	CPM is listed as a pay option, but Lucra does not say whether it counts organic views or ad impressions; as an ads platform the latter is likely. The terms mention per-view payments. 1 2
Retainers	Not listed publicly	Retainers are listed as flat creator pay, subject to a 1.5 % payment fee. 1
Bonuses	Not listed publicly	Bonuses pay out automatically alongside flat fees and performance pay. 1
Product seeding	Free product may be offered to creators, but a minimum flat fee of $50 is still required to collaborate through a campaign. 1	Send samples: ship products through Shopify or share a discount code. 1
Ads launched from the platform	Not listed publicly	Approved videos are launched as ads on Meta, TikTok, Google and Snapchat from the brand's own connected ad accounts; spend goes to the platforms directly. The terms require that paid use of creator content obtained through Lucra runs in connected accounts. 1 2
Money and tracking	Collabstr	Lucra
How sales are attributed	Not listed publicly	The Lucra pixel, tracked links and creator codes tie each signup, install or sale to the creator video behind it, alongside the ad platforms' own reporting; results by creator, video and campaign with a verified-conversions metric. The terms mention attribution windows without defining them. 1 2
Platform fee	Brands: a 10 % fee added at checkout on every order, reducible on a monthly plan. Creators: a 15 % commission on all order payouts. 1 2	No subscription or seat fees. Platform fee on ad spend per calendar month: 1.25 % of the first $100,000, 1 % up to $300,000, 0.75 % up to $1,000,000, 0.50 % above. Flat creator payments (bonuses, retainers, per-video) carry a 1.5 % payment fee. Partner-managed accounts add the partner's fee, 2 % of ad spend by default. Payment processing: credit cards up to 3 %, debit cards free, bank 0.8 % capped at $5. Fees are charged on top of, not deducted from, creator pay. 1 2 3
Brand pricing	Searching and ordering is free with the 10 % checkout fee. Two subscriptions, Pro and Premium, are needed to post campaigns and raise how many campaigns can run each month; their prices are on collabstr.com/pricing, which sat behind a Cloudflare check we could not pass on 2026-11-07. 1 2	Pay as you go: no subscription; the fees above are billed as usage once a day or as soon as $500 is owed; campaigns pause after three declined charges in a row. 1 2
Creator payout	Once the brand approves the content the payment is released into the creator's Collabstr balance, minus the 15 % commission. Payouts by PayPal, gift cards or local bank transfer in 150+ currencies (ACH, RTP, Venmo, Cash App, Interac, SEPA, UPI, GCash and others). 1	Free for creators to join. Payouts are set up once; flat fees, performance pay and bonuses pay out automatically with no minimum (FAQ). Standard withdrawals are free; instant withdrawals and conversions from USD carry a small fee; a partner's or referrer's share is deducted. The terms (4 Nov 2026) condition payouts on approved content, verified spend, attribution windows, fraud review and minimum thresholds. 1 2
Regions	Payout methods cover the Americas (US, Canada, Mexico), Australia, the UK and the Eurozone, Ukraine, Kenya, South Africa, India, Indonesia, Malaysia, the Philippines and Singapore, with PayPal in most countries. 1	No countries are listed. The terms say availability may vary by surface, jurisdiction, account type and plan; payouts are in USD with a conversion fee for other currencies. Web and iOS. 1 2
Scale they publish	They say: Their influencer directory page is titled 'Top 76,574 Influencers' in search listings (2026-11-07); their help center says brands can search thousands of influencers. 1	Not listed publicly

What the facts say

Where they overlap

Pay per video
Commission on sales
Product seeding

Collabstr lists, Lucra does not

Nothing in the models we track.

Checked Nov 7, 2026

Lucra lists, Collabstr does not

Flat amount per order: Per-result pay with a fixed amount per result; the home page example shows a program rate of $5.00 per sale.
Share of ad spend: Ad-spend share is one of the four pay options; ads run from the brand's connected Meta, TikTok, Google and Snapchat accounts.
Pay per 1,000 views: CPM is listed as a pay option, but Lucra does not say whether it counts organic views or ad impressions; as an ads platform the latter is likely. The terms mention per-view payments.
Retainers: Retainers are listed as flat creator pay, subject to a 1.5 % payment fee.
Bonuses: Bonuses pay out automatically alongside flat fees and performance pay.
Ads launched from the platform: Approved videos are launched as ads on Meta, TikTok, Google and Snapchat from the brand's own connected ad accounts; spend goes to the platforms directly. The terms require that paid use of creator content obtained through Lucra runs in connected accounts.

Checked Nov 7, 2026

Which brand each one fits

From the models each lists, nothing else.

Collabstr

brands that can attribute sales and want to pay on orders
brands that budget per approved video
brands that ship product to creators

Lucra

brands that can attribute sales and want to pay on orders
brands running Meta ads with creator videos
brands that budget per approved video
brands paying for organic reach per 1,000 views
brands that ship product to creators
brands running longer creator programs with retainers or bonuses

Questions people ask

What do Collabstr and Lucra have in common?

Both list pay per video, commission on sales and product seeding on their public pages (checked Nov 7, 2026).

What does Collabstr list that Lucra does not?

Nothing in the pay models we track. Every model Collabstr lists, Lucra lists too.

What does Lucra list that Collabstr does not?

Lucra lists flat amount per order, share of ad spend, pay per 1,000 views, retainers, bonuses and ads launched from the platform. Collabstr does not list them publicly.

Where do these facts come from?

From each platform's public pages, linked next to every fact with the date we checked. A fact without a public source is not shown.

Sources

Each fact above links to one of these. Checked Nov 7, 2026.

Collabstr: Collabstr help center: How to Place an Order With an Influencer (updated 15 Oct 2025) · help.collabstr.com, checked Oct 15, 2025 · “Collabstr holds your payment until you approve the work.”
Collabstr: Collabstr help center: What is Collabstr? (updated 20 Aug 2025) · help.collabstr.com, checked Aug 20, 2025 · “connects brands with influencers for paid collaborations”
Lucra: Lucra home page, pricing FAQ · onlucra.com, checked Nov 7, 2026 · “Flat creator pay (bonuses, retainers, per-video pay)”
Lucra: Lucra terms of service, section 11 · onlucra.com, checked Nov 4, 2026
Collabstr: Collabstr help center: Post a Campaign (updated 22 Sep 2025) · help.collabstr.com, checked Sep 22, 2025 · “you are welcome to offer affiliate income to influencers as an incentive”
Collabstr: Collabstr help center: Supported Payout Methods (updated 9 Oct 2025) · help.collabstr.com, checked Oct 9, 2025 · “Collabstr charges a 15% commission on all order payouts.”
Lucra: Lucra billing docs · onlucra.com, checked Nov 7, 2026
Collabstr: Collabstr help center: Choosing and Updating Your Subscription (updated 22 Sep 2026) · help.collabstr.com, checked Sep 22, 2026 · “Collabstr offers two subscription plans, Pro and Premium.”
Collabstr: collabstr.com: Find and hire influencers (page title as listed by search engines on 2026-11-07; the page itself sat behind a Cloudflare check) · collabstr.com, checked Nov 7, 2026 · “Top 76,574 Influencers”