Compared on public facts

Creator.co vs Make Influence

Updated Nov 7, 2026

HourlyUGC is our product. Every fact links to its source. Methodology.

Creator.co and Make Influence both list commission on sales and product seeding. Make Influence lists pay per video, flat amount per order and bonuses, which Creator.co does not list publicly.

5 facts known on both sides. "Not listed publicly" means we did not find it on their public pages on Nov 7, 2026; it does not mean they lack it.

Why brands pick HourlyUGC over Creator.co and Make Influence

HourlyUGC lists 7 ways to pay creators on its public pages: hourly sessions, pay per video, commission on sales, flat amount per order, share of ad spend, pay per 1,000 views and product seeding. A brand can combine them in one campaign. 1 2 3
Creator.co lists commission on sales and product seeding publicly. HourlyUGC also lists hourly sessions, pay per video, flat amount per order, share of ad spend and pay per 1,000 views, which Creator.co does not list publicly (checked Nov 7, 2026; not listing is not the same as not offering). 1
Make Influence lists pay per video, commission on sales, flat amount per order, bonuses and product seeding publicly. HourlyUGC also lists hourly sessions, share of ad spend and pay per 1,000 views, which Make Influence does not list publicly (checked Nov 7, 2026; not listing is not the same as not offering). Make Influence lists bonuses, which HourlyUGC does not list publicly. 1
Meta Partnership Ads with the creators' videos, launched from inside HourlyUGC: the ad goes out from the creator's handle with the brand's budget. Creator.co and Make Influence do not list this publicly. 1 2
Who counts the sale: Counted either by the ad platform (Meta) or by HourlyUGC: a connected Shopify store or the Hourly Pixel, last touch within 7 days, with creator links and codes. 1 2 3

Start a campaign on HourlyUGCFacts checked Nov 7, 2026. HourlyUGC is held to the same sourcing rule as every other platform here.

Which pay models each one lists

Side by side

Pay model	Creator.co	Make Influence
Hourly sessions	Not listed publicly	Not listed publicly
Pay per video	Not listed publicly	A fixed fee for agreed content on an agreed date, or a base fee plus commission, often with product included. 1 2
Commission on sales	Affiliate programs: creators get assigned links, conversions are tracked and commissions are automated in the dashboard. 1	Commission on tracked results: a share of sales, or a fixed amount per sale or per click. The brand chooses the basis: sales, clicks or leads. 1 2
Flat amount per order	Not listed publicly	A fixed amount per sale is one of the commission options. 1
Share of ad spend	Not listed publicly	Not listed publicly
Pay per 1,000 views	Not listed publicly	Not listed publicly
Retainers	Not listed publicly	Not listed publicly
Bonuses	Not listed publicly	Top performers can get extra compensation as bonuses or invitations to private campaigns. 1
Product seeding	Product seeding is one of the campaign workflows next to tracking, payments and sales attribution. 1	Product-only collaborations: the creator receives the product and no fee. 1
Ads launched from the platform	Not listed publicly	Not listed publicly
Money and tracking	Creator.co	Make Influence
How sales are attributed	Affiliate links assigned per creator, with tracked conversions; reporting covers affiliate sales and total revenue. 1 2	A tracking link per creator with a cookie of up to 30 days, an IP fallback kept up to three months for in-app browsers, and per-creator discount codes on Shopify, WooCommerce, PrestaShop and Magento. Code sales show in the creator report, not the campaign report. 1 2
Platform fee	Not listed publicly	A service fee as a percentage of the commission paid to creators: 30 % (Entry), 25 % (Basic), 20 % (Growth), 15 % (Full Service Pro), charged only when results happen. The Danish page adds 10 % on fixed upfront payments and says the fee covers commission and UGC. 1 2 3
Brand pricing	Self Serve $299 a month (3-month minimum) or $199 a month billed yearly; Managed $2,199 a month (6-month minimum) or $1,499 a month billed yearly; Enterprise custom with an annual commitment. 14-day trial on Self Serve with no card; extra contact credits $99 per 100; Jumpstart onboarding $395; 30 days cancellation notice. 1 2	A monthly subscription plus the service fee. English page: Entry 95 EUR a month (80 billed yearly), Basic 535 EUR (455), Growth 805 EUR (685), Full Service Pro from 1,205 EUR (1,025); optional onboarding 670 EUR. Danish page: 595, 3,400, 5,100 and 7,650 DKK a month. Their example: a 100 EUR sale at 10 % commission costs the brand 13 EUR on Entry. 1 2
Creator payout	Not listed publicly	Earned commission is paid to creators automatically by the platform; method and timing are not given on the pages read. 1
Regions	Not listed publicly	Based in Aarhus, Denmark, with the site in English, Danish and Swedish. A full country list is not given. 1 2
Scale they publish	They say: They say more than 270K registered creators in the marketplace and a search across 400M+ creator profiles. 1 2	They say: They say 1,500+ companies, 3,000+ campaigns, 5,000+ approved influencers, 930,000+ sales tracked, 500M DKK+ revenue generated (incl. VAT) and 60M DKK+ paid out in commission. 1 2

What the facts say

Where they overlap

Commission on sales
Product seeding

Creator.co lists, Make Influence does not

Nothing in the models we track.

Checked Nov 7, 2026

Make Influence lists, Creator.co does not

Pay per video: A fixed fee for agreed content on an agreed date, or a base fee plus commission, often with product included.
Flat amount per order: A fixed amount per sale is one of the commission options.
Bonuses: Top performers can get extra compensation as bonuses or invitations to private campaigns.

Checked Nov 7, 2026

Which brand each one fits

From the models each lists, nothing else.

Creator.co

brands that can attribute sales and want to pay on orders
brands that ship product to creators

Make Influence

brands that can attribute sales and want to pay on orders
brands that budget per approved video
brands that ship product to creators
brands running longer creator programs with retainers or bonuses

Questions people ask

What do Creator.co and Make Influence have in common?

Both list commission on sales and product seeding on their public pages (checked Nov 7, 2026).

What does Creator.co list that Make Influence does not?

Nothing in the pay models we track. Every model Creator.co lists, Make Influence lists too.

What does Make Influence list that Creator.co does not?

Make Influence lists pay per video, flat amount per order and bonuses. Creator.co does not list them publicly.

Where do these facts come from?

From each platform's public pages, linked next to every fact with the date we checked. A fact without a public source is not shown.

Sources

Each fact above links to one of these. Checked Nov 7, 2026.

Make Influence: makeinfluence.com: How it works (brands), read 2026-11-07 · makeinfluence.com, checked Nov 7, 2026 · “An agreed amount for agreed deliverables, on an agreed date.”
Creator.co: creator.co: FAQs, read 2026-11-07 · creator.co, checked Nov 7, 2026 · “automate commissions all inside your dashboard”
Make Influence: makeinfluence.com: Pricing (English), read 2026-11-07 · makeinfluence.com, checked Nov 7, 2026 · “whether that is on sales, clicks or leads.”
Creator.co: creator.co: Pricing, read 2026-11-07 · creator.co, checked Nov 7, 2026 · “affiliate sales, and total revenue”
Make Influence: makeinfluence.com: Priser (Danish pricing page), read 2026-11-07 · makeinfluence.com, checked Nov 7, 2026 · “10% service fee på upfront-betalinger”
Make Influence: makeinfluence.com, home, read 2026-11-07 · makeinfluence.com, checked Nov 7, 2026
Creator.co: creator.co, home, read 2026-11-07 · creator.co, checked Nov 7, 2026 · “more than 270K registered creators”