Compared on public facts

Creator.co vs Roster

Updated Nov 7, 2026

HourlyUGC is our product. Every fact links to its source. Methodology.

Creator.co and Roster both list commission on sales and product seeding. Roster lists bonuses and ads launched from the platform, which Creator.co does not list publicly.

5 facts known on both sides. "Not listed publicly" means we did not find it on their public pages on Nov 7, 2026; it does not mean they lack it.

Why brands pick HourlyUGC over Creator.co and Roster

HourlyUGC lists 7 ways to pay creators on its public pages: hourly sessions, pay per video, commission on sales, flat amount per order, share of ad spend, pay per 1,000 views and product seeding. A brand can combine them in one campaign. 1 2 3
Creator.co lists commission on sales and product seeding publicly. HourlyUGC also lists hourly sessions, pay per video, flat amount per order, share of ad spend and pay per 1,000 views, which Creator.co does not list publicly (checked Nov 7, 2026; not listing is not the same as not offering). 1
Roster lists commission on sales, bonuses and product seeding publicly. HourlyUGC also lists hourly sessions, pay per video, flat amount per order, share of ad spend and pay per 1,000 views, which Roster does not list publicly (checked Nov 7, 2026; not listing is not the same as not offering). Roster lists bonuses, which HourlyUGC does not list publicly. 1
Meta Partnership Ads with the creators' videos, launched from inside HourlyUGC: the ad goes out from the creator's handle with the brand's budget. Creator.co does not list this publicly. 1 2
Who counts the sale: Counted either by the ad platform (Meta) or by HourlyUGC: a connected Shopify store or the Hourly Pixel, last touch within 7 days, with creator links and codes. 1 2 3

Start a campaign on HourlyUGCFacts checked Nov 7, 2026. HourlyUGC is held to the same sourcing rule as every other platform here.

Which pay models each one lists

Side by side

Pay model	Creator.co	Roster
Hourly sessions	Not listed publicly	Not listed publicly
Pay per video	Not listed publicly	Not listed publicly
Commission on sales	Affiliate programs: creators get assigned links, conversions are tracked and commissions are automated in the dashboard. 1	Commission on each sale; every ambassador gets a unique link and discount code tied to the order. 1 2
Flat amount per order	Not listed publicly	Not listed publicly
Share of ad spend	Not listed publicly	Not listed publicly
Pay per 1,000 views	Not listed publicly	Not listed publicly
Retainers	Not listed publicly	Not listed publicly
Bonuses	Not listed publicly	Cash Rewards: a flat amount for finished campaigns and milestones, paid with commissions; points and leaderboards show placement only. 1
Product seeding	Product seeding is one of the campaign workflows next to tracking, payments and sales attribution. 1	Product gifting for welcome gifts and seeding; ambassadors pick products and orders fulfill through Shopify. Included from the Starter plan. 1 2
Ads launched from the platform	Not listed publicly	Partnership Ads on Meta and Spark Ads on TikTok are part of the Pro plan. 1
Money and tracking	Creator.co	Roster
How sales are attributed	Affiliate links assigned per creator, with tracked conversions; reporting covers affiliate sales and total revenue. 1 2	Each ambassador's link and discount code are attributed to the order; a sales attribution feature ties posts to revenue. 1 2
Platform fee	Not listed publicly	No commission and no transaction fees on referred revenue; a flat monthly price. 1 2
Brand pricing	Self Serve $299 a month (3-month minimum) or $199 a month billed yearly; Managed $2,199 a month (6-month minimum) or $1,499 a month billed yearly; Enterprise custom with an annual commitment. 14-day trial on Self Serve with no card; extra contact credits $99 per 100; Jumpstart onboarding $395; 30 days cancellation notice. 1 2	Starter, Growth, Pro and Enterprise, each one flat monthly price set by program size; no dollar figures on the page, prices come with a demo. 1
Creator payout	Not listed publicly	Commissions and cash rewards are paid in one bulk batch through PayPal or Venmo; tax forms (W-9, W-8BEN, 1099) are automated from the Growth plan. 1 2
Regions	Not listed publicly	Not listed publicly
Scale they publish	They say: They say more than 270K registered creators in the marketplace and a search across 400M+ creator profiles. 1 2	They say: They say 1.5M+ referred orders, $250M+ referred revenue and 1.7M+ UGC posts. 1

What the facts say

Where they overlap

Commission on sales
Product seeding

Creator.co lists, Roster does not

Nothing in the models we track.

Checked Nov 7, 2026

Roster lists, Creator.co does not

Bonuses: Cash Rewards: a flat amount for finished campaigns and milestones, paid with commissions; points and leaderboards show placement only.
Ads launched from the platform: Partnership Ads on Meta and Spark Ads on TikTok are part of the Pro plan.

Checked Nov 7, 2026

Which brand each one fits

From the models each lists, nothing else.

Creator.co

brands that can attribute sales and want to pay on orders
brands that ship product to creators

Roster

brands that can attribute sales and want to pay on orders
brands that ship product to creators
brands running longer creator programs with retainers or bonuses

Questions people ask

What do Creator.co and Roster have in common?

Both list commission on sales and product seeding on their public pages (checked Nov 7, 2026).

What does Creator.co list that Roster does not?

Nothing in the pay models we track. Every model Creator.co lists, Roster lists too.

What does Roster list that Creator.co does not?

Roster lists bonuses and ads launched from the platform. Creator.co does not list them publicly.

Where do these facts come from?

From each platform's public pages, linked next to every fact with the date we checked. A fact without a public source is not shown.

Sources

Each fact above links to one of these. Checked Nov 7, 2026.

Creator.co: creator.co: FAQs, read 2026-11-07 · creator.co, checked Nov 7, 2026 · “automate commissions all inside your dashboard”
Roster: getroster.com, home, read 2026-11-07 · getroster.com, checked Nov 7, 2026
Roster: getroster.com: Pricing, read 2026-11-07 · getroster.com, checked Nov 7, 2026
Creator.co: creator.co: Pricing, read 2026-11-07 · creator.co, checked Nov 7, 2026 · “affiliate sales, and total revenue”
Creator.co: creator.co, home, read 2026-11-07 · creator.co, checked Nov 7, 2026 · “more than 270K registered creators”