Compared on public facts

Creator.co vs Upfluence

Updated Nov 7, 2026

HourlyUGC is our product. Every fact links to its source. Methodology.

Creator.co and Upfluence both list commission on sales and product seeding. Upfluence lists pay per video, which Creator.co does not list publicly.

5 facts known on both sides. "Not listed publicly" means we did not find it on their public pages on Nov 7, 2026; it does not mean they lack it.

Why brands pick HourlyUGC over Creator.co and Upfluence

HourlyUGC lists 7 ways to pay creators on its public pages: hourly sessions, pay per video, commission on sales, flat amount per order, share of ad spend, pay per 1,000 views and product seeding. A brand can combine them in one campaign. 1 2 3
Creator.co lists commission on sales and product seeding publicly. HourlyUGC also lists hourly sessions, pay per video, flat amount per order, share of ad spend and pay per 1,000 views, which Creator.co does not list publicly (checked Nov 7, 2026; not listing is not the same as not offering). 1
Upfluence lists pay per video, commission on sales and product seeding publicly. HourlyUGC also lists hourly sessions, flat amount per order, share of ad spend and pay per 1,000 views, which Upfluence does not list publicly (checked Nov 7, 2026; not listing is not the same as not offering). 1 2 3
Meta Partnership Ads with the creators' videos, launched from inside HourlyUGC: the ad goes out from the creator's handle with the brand's budget. Creator.co and Upfluence do not list this publicly. 1 2
Who counts the sale: Counted either by the ad platform (Meta) or by HourlyUGC: a connected Shopify store or the Hourly Pixel, last touch within 7 days, with creator links and codes. 1 2 3

Start a campaign on HourlyUGCFacts checked Nov 7, 2026. HourlyUGC is held to the same sourcing rule as every other platform here.

Which pay models each one lists

Side by side

Pay model	Creator.co	Upfluence
Hourly sessions	Not listed publicly	Not listed publicly
Pay per video	Not listed publicly	Flat fee: a set rate for a sponsored post, video or other piece of content; hybrid deals add commission on top. 1
Commission on sales	Affiliate programs: creators get assigned links, conversions are tracked and commissions are automated in the dashboard. 1	Affiliate commissions as a percentage of sales from unique links or discount codes; can be mixed with flat fees. 1 2
Flat amount per order	Not listed publicly	Not listed publicly
Share of ad spend	Not listed publicly	Not listed publicly
Pay per 1,000 views	Not listed publicly	Not listed publicly
Retainers	Not listed publicly	Not listed publicly
Bonuses	Not listed publicly	Not listed publicly
Product seeding	Product seeding is one of the campaign workflows next to tracking, payments and sales attribution. 1	Product gifting campaigns ship products from Shopify, WooCommerce, BigCommerce or Magento catalogs (or manual upload) in exchange for possible posts; posts are not guaranteed. Upfluence says 60 % of gifted influencers share content on average. 1
Ads launched from the platform	Not listed publicly	Not listed publicly
Money and tracking	Creator.co	Upfluence
How sales are attributed	Affiliate links assigned per creator, with tracked conversions; reporting covers affiliate sales and total revenue. 1 2	Individual tracking links per influencer showing clicks and sales; auto-generated promo codes with Shopify, WooCommerce, Magento, BigCommerce and Amazon stores; Amazon Attribution supported. No attribution window is published. 1
Platform fee	Not listed publicly	A fixed platform fee; Upfluence says it takes no percentage of sales and Upfluence Pay carries a 0 % fee. No mandatory setup fee; optional paid onboarding packages exist. 1 2
Brand pricing	Self Serve $299 a month (3-month minimum) or $199 a month billed yearly; Managed $2,199 a month (6-month minimum) or $1,499 a month billed yearly; Enterprise custom with an annual commitment. 14-day trial on Self Serve with no card; extra contact credits $99 per 100; Jumpstart onboarding $395; 30 days cancellation notice. 1 2	Custom-quoted by module (Find High-Impact Creators; Scale Creator Programs; Run Programs on Autopilot), based on team size and program volume. Minimum contract 12 months; a free trial is offered after an initial call. No prices published. 1
Creator payout	Not listed publicly	Payments through PayPal or Upfluence Pay (bank transfer or direct deposit), in the creator's preferred currency, in bulk, with built-in KYC, W-9 and W-8 collection and automatic 1099s. Available on the Autopilot module. Payout timing is not published. 1 2
Regions	Not listed publicly	Global payouts in local currencies; no country list is published. The site is offered in English, Italian, French, German and Simplified Chinese. 1
Scale they publish	They say: They say more than 270K registered creators in the marketplace and a search across 400M+ creator profiles. 1 2	They say: They say: 12+ million creators in the database. 1

What the facts say

Where they overlap

Commission on sales
Product seeding

Creator.co lists, Upfluence does not

Nothing in the models we track.

Checked Nov 7, 2026

Upfluence lists, Creator.co does not

Pay per video: Flat fee: a set rate for a sponsored post, video or other piece of content; hybrid deals add commission on top.

Checked Nov 7, 2026

Which brand each one fits

From the models each lists, nothing else.

Creator.co

brands that can attribute sales and want to pay on orders
brands that ship product to creators

Upfluence

brands that can attribute sales and want to pay on orders
brands that budget per approved video
brands that ship product to creators

Questions people ask

What do Creator.co and Upfluence have in common?

Both list commission on sales and product seeding on their public pages (checked Nov 7, 2026).

What does Creator.co list that Upfluence does not?

Nothing in the pay models we track. Every model Creator.co lists, Upfluence lists too.

What does Upfluence list that Creator.co does not?

Upfluence lists pay per video. Creator.co does not list it publicly.

Where do these facts come from?

From each platform's public pages, linked next to every fact with the date we checked. A fact without a public source is not shown.

Sources

Each fact above links to one of these. Checked Nov 7, 2026.

Upfluence: Upfluence Pay page · upfluence.com, checked Nov 7, 2026
Creator.co: creator.co: FAQs, read 2026-11-07 · creator.co, checked Nov 7, 2026 · “automate commissions all inside your dashboard”
Upfluence: Upfluence home page · upfluence.com, checked Nov 7, 2026 · “flat fees, affiliate commissions, promo codes, or any mix”
Upfluence: Upfluence help center, product gifting campaign · help.upfluence.co, checked Oct 6, 2025 · “Product gifting campaigns do not guarantee influencer posts.”
Creator.co: creator.co: Pricing, read 2026-11-07 · creator.co, checked Nov 7, 2026 · “affiliate sales, and total revenue”
Upfluence: Upfluence pricing page · upfluence.com, checked Nov 7, 2026 · “Upfluence takes no percentage of sales.”
Creator.co: creator.co, home, read 2026-11-07 · creator.co, checked Nov 7, 2026 · “more than 270K registered creators”