Compared on public facts
Creator Hero vs LTK
HourlyUGC is our product. Every fact links to its source. Methodology.
Creator Hero and LTK both list commission on sales. Creator Hero also lists bonuses, which LTK does not list publicly. LTK lists ads launched from the platform, which Creator Hero does not list publicly.
4 facts known on both sides. "Not listed publicly" means we did not find it on their public pages on Nov 7, 2026; it does not mean they lack it.
Which pay models each one lists
Side by side
| Pay model | Creator Hero | LTK |
|---|---|---|
| Hourly sessions | Not listed publicly | Not listed publicly |
| Pay per video | Not listed publicly | Not listed publicly |
| Commission on sales | Affiliate commission from partner brands; they say 20-50 %, against 5-12 % for traditional affiliate programs (their comparison). 1 | Brands set their commission rates; LTK says the average is 16 % and recommends 14 %. Their FAQ says brands typically offer 10-25 %. 123 |
| Flat amount per order | Not listed publicly | Not listed publicly |
| Share of ad spend | Not listed publicly | Not listed publicly |
| Pay per 1,000 views | Not listed publicly | Not listed publicly |
| Retainers | Not listed publicly | Not listed publicly |
| Bonuses | A referral bonus for creators: $100 for each referred brand that becomes a partner. 1 | Not listed publicly |
| Product seeding | Not listed publicly | Not listed publicly |
| Ads launched from the platform | Not listed publicly | LTK Boost puts paid reach behind video from the creator's handle on TikTok and Instagram; LTK Ads run inside the LTK shopping app. 1 |
| Money and tracking | Creator Hero | LTK |
| How sales are attributed | Affiliate links with attribution tools; the method is not explained on the page. 1 | A click on an LTK link stores a tracking cookie in the shopper's browser; each brand sets its window, most between 7 and 30 days (2022 article). Returned items are deducted from earnings. 12 |
| Platform fee | Not listed publicly | The LTK app costs creators nothing to download and use. A brand-side fee is not stated on the pages read. 1 |
| Brand pricing | Not listed publicly | Not listed publicly |
| Creator payout | Creators can withdraw commission at any time without asking the brand. 1 | Commission is paid to creators through the brand's affiliate partner platform, with returns deducted. Schedule and minimum are not on the pages read. 1 |
| Regions | Not listed publicly | Headquartered in Dallas, Texas, with sites in several regions; creators outside the US and Canada need at least 5,000 followers to apply. 1 |
| Scale they publish | They say: They say 55K+ global brand partners. 1 | They say: They say 40 million monthly shoppers, $4.1B in trackable sales a year, and hundreds of thousands of creators. 123 |
What the facts say
Where they overlap
- Commission on sales
Creator Hero lists, LTK does not
- Bonuses: A referral bonus for creators: $100 for each referred brand that becomes a partner.
Checked Nov 7, 2026
LTK lists, Creator Hero does not
- Ads launched from the platform: LTK Boost puts paid reach behind video from the creator's handle on TikTok and Instagram; LTK Ads run inside the LTK shopping app.
Checked Nov 7, 2026
Which brand each one fits
From the models each lists, nothing else.
Creator Hero
- brands that can attribute sales and want to pay on orders
- brands running longer creator programs with retainers or bonuses
LTK
- brands that can attribute sales and want to pay on orders
Questions people ask
What do Creator Hero and LTK have in common?
Both list commission on sales on their public pages (checked Nov 7, 2026).
What does Creator Hero list that LTK does not?
Creator Hero lists bonuses. LTK does not list it publicly; that is not the same as not offering it.
What does LTK list that Creator Hero does not?
LTK lists ads launched from the platform. Creator Hero does not list it publicly.
Where do these facts come from?
From each platform's public pages, linked next to every fact with the date we checked. A fact without a public source is not shown.
Sources
Each fact above links to one of these. Checked Nov 7, 2026.
- Creator Hero: creator-hero.com, home, read 2026-11-07 · creator-hero.com, checked Nov 7, 2026 · “20-50% commission”
- LTK: LTK: How it works, brands (UK site), read 2026-11-07 · company.shopltk.com, checked Nov 7, 2026 · “You control the commission rates.”
- LTK: LTK: FAQs (UK site), read 2026-11-07 · company.shopltk.com, checked Nov 7, 2026 · “Typically, our brands offer between 10-25% commission.”
- LTK: LTK: For brands, read 2026-11-07 · company.shopltk.com, checked Nov 7, 2026 · “Scale reach on TikTok and Instagram, boosting video from the Creator's handle.”
- LTK: LTK Brand Central: How commission is earned through your LTK links (24 Oct 2022), read 2026-11-07 · onbrand.shopltk.com, checked Nov 7, 2026 · “Most LTK brand partners’ cookie windows fall between 7 and 30 days.”