Platform profile

LTK

A creator commerce platform and shopping app where creators earn commission on sales through LTK links, and brands add paid campaigns and boosted creator videos.

Updated Nov 7, 2026

company.shopltk.com 1 of 9 pay models listed publicly

HourlyUGC is our product. Every fact links to its source. Methodology.

Why brands pick HourlyUGC over LTK

HourlyUGC lists 7 ways to pay creators on its public pages: hourly sessions, pay per video, commission on sales, flat amount per order, share of ad spend, pay per 1,000 views and product seeding. A brand can combine them in one campaign. 1 2 3
LTK lists commission on sales publicly. HourlyUGC also lists hourly sessions, pay per video, flat amount per order, share of ad spend, pay per 1,000 views and product seeding, which LTK does not list publicly (checked Nov 7, 2026; not listing is not the same as not offering). 1
Meta Partnership Ads with the creators' videos, launched from inside HourlyUGC: the ad goes out from the creator's handle with the brand's budget. 1 2
Who counts the sale: Counted either by the ad platform (Meta) or by HourlyUGC: a connected Shopify store or the Hourly Pixel, last touch within 7 days, with creator links and codes. 1 2 3

Start a campaign on HourlyUGCFacts checked Nov 7, 2026. HourlyUGC is held to the same sourcing rule as every other platform here.

LTK lists commission on sales on its public pages. Hourly sessions, pay per video, flat amount per order, share of ad spend, pay per 1,000 views, retainers, bonuses and product seeding are not listed publicly (checked Nov 7, 2026).

Pay models

Pay model	Listed publicly	Detail and source
Hourly sessions	–	Not listed publicly (checked Nov 7, 2026)
Pay per video	–	Not listed publicly (checked Nov 7, 2026)
Commission on sales	✓ Yes	Brands set their commission rates; LTK says the average is 16 % and recommends 14 %. Their FAQ says brands typically offer 10-25 %.1 2 3 “You control the commission rates.”
Flat amount per order	–	Not listed publicly (checked Nov 7, 2026)
Share of ad spend	–	Not listed publicly (checked Nov 7, 2026)
Pay per 1,000 views	–	Not listed publicly (checked Nov 7, 2026)
Retainers	–	Not listed publicly (checked Nov 7, 2026)
Bonuses	–	Not listed publicly (checked Nov 7, 2026)
Product seeding	–	Not listed publicly (checked Nov 7, 2026)
Ads launched from the platform	✓ Yes	LTK Boost puts paid reach behind video from the creator's handle on TikTok and Instagram; LTK Ads run inside the LTK shopping app.1 “Scale reach on TikTok and Instagram, boosting video from the Creator's handle.”

Fees, attribution, payouts

How sales are attributed	A click on an LTK link stores a tracking cookie in the shopper's browser; each brand sets its window, most between 7 and 30 days (2022 article). Returned items are deducted from earnings. 1 2
Platform fee	The LTK app costs creators nothing to download and use. A brand-side fee is not stated on the pages read. 1
Brand pricing	Not listed publicly (checked Nov 7, 2026)
Creator payout	Commission is paid to creators through the brand's affiliate partner platform, with returns deducted. Schedule and minimum are not on the pages read. 1
Regions	Headquartered in Dallas, Texas, with sites in several regions; creators outside the US and Canada need at least 5,000 followers to apply. 1
Scale they publish	They say: They say 40 million monthly shoppers, $4.1B in trackable sales a year, and hundreds of thousands of creators. 1 2 3

Is LTK legit? What the public record shows

From LTK's own public pages, checked Nov 7, 2026. No verdict: what is public, and what is not.

LTK runs at company.shopltk.com and lists commission on sales on its public pages, checked Nov 7, 2026, read on 12 public pages. What is not on those pages is shown as not listed publicly. This site gives no verdict: it shows the public record, with a source and a date on every fact.

Company: LTK runs at company.shopltk.com. Headquartered in Dallas, Texas, with sites in several regions; creators outside the US and Canada need at least 5,000 followers to apply.
How creators are paid: Commission on sales listed publicly. Commission is paid to creators through the brand's affiliate partner platform, with returns deducted. Schedule and minimum are not on the pages read.
What brands pay: The LTK app costs creators nothing to download and use. A brand-side fee is not stated on the pages read.
How sales are counted: A click on an LTK link stores a tracking cookie in the shopper's browser; each brand sets its window, most between 7 and 30 days (2022 article). Returned items are deducted from earnings.
What it says about its scale: They say 40 million monthly shoppers, $4.1B in trackable sales a year, and hundreds of thousands of creators.
Where we read it: 12 public pages on company.shopltk.com and onbrand.shopltk.com, each linked under Sources below, checked Nov 7, 2026.
Not on its public pages: Hourly sessions, pay per video, flat amount per order, share of ad spend, pay per 1,000 views, retainers, bonuses and product seeding. Not listed publicly is not the same as not offered.

Fits, from the facts

Fashion, home and beauty brands paying creators commission through affiliate links
Boosting a creator's own videos on TikTok and Instagram

Notes

Paid brand partnerships run through LTK: the brand writes a brief, sets a budget and LTK proposes creators. How those creators are paid is not described on the pages read. Their own pages give two commission figures (16 % average, 10-25 % typical); both are theirs.

Sources

Checked Nov 7, 2026. Send a correction with a public URL and we update the fact and its date.

LTK: How it works, brands (UK site), read 2026-11-07 · company.shopltk.com, checked Nov 7, 2026 · “You control the commission rates.”
LTK: FAQs (UK site), read 2026-11-07 · company.shopltk.com, checked Nov 7, 2026 · “Typically, our brands offer between 10-25% commission.”
LTK: For brands, read 2026-11-07 · company.shopltk.com, checked Nov 7, 2026 · “Scale reach on TikTok and Instagram, boosting video from the Creator's handle.”
LTK Brand Central: How commission is earned through your LTK links (24 Oct 2022), read 2026-11-07 · onbrand.shopltk.com, checked Nov 7, 2026 · “Most LTK brand partners’ cookie windows fall between 7 and 30 days.”