Compared on public facts

Elev8or vs Lucra

Updated Nov 7, 2026

HourlyUGC is our product. Every fact links to its source. Methodology.

Elev8or and Lucra both list pay per video, commission on sales, pay per 1,000 views and product seeding. Lucra lists flat amount per order, share of ad spend, retainers, bonuses and ads launched from the platform, which Elev8or does not list publicly.

9 facts known on both sides. "Not listed publicly" means we did not find it on their public pages on Nov 7, 2026; it does not mean they lack it.

Why brands pick HourlyUGC over Elev8or and Lucra

HourlyUGC lists 7 ways to pay creators on its public pages: hourly sessions, pay per video, commission on sales, flat amount per order, share of ad spend, pay per 1,000 views and product seeding. A brand can combine them in one campaign. 1 2 3
Elev8or lists pay per video, commission on sales, pay per 1,000 views and product seeding publicly. HourlyUGC also lists hourly sessions, flat amount per order and share of ad spend, which Elev8or does not list publicly (checked Nov 7, 2026; not listing is not the same as not offering). 1 2
Lucra lists pay per video, commission on sales, flat amount per order, share of ad spend, pay per 1,000 views, retainers, bonuses and product seeding publicly. HourlyUGC also lists hourly sessions, which Lucra does not list publicly (checked Nov 7, 2026; not listing is not the same as not offering). Lucra lists retainers and bonuses, which HourlyUGC does not list publicly. 1
Meta Partnership Ads with the creators' videos, launched from inside HourlyUGC: the ad goes out from the creator's handle with the brand's budget. Elev8or does not list this publicly. 1 2
Who counts the sale: Counted either by the ad platform (Meta) or by HourlyUGC: a connected Shopify store or the Hourly Pixel, last touch within 7 days, with creator links and codes. 1 2 3

Start a campaign on HourlyUGCFacts checked Nov 7, 2026. HourlyUGC is held to the same sourcing rule as every other platform here.

Which pay models each one lists

Side by side

Pay model	Elev8or	Lucra
Hourly sessions	Not listed publicly	Not listed publicly
Pay per video	Collab campaigns pay a fixed fee per creator, funded up front and held until the brand approves; briefs let creators apply with their own price; bounties also carry a per-post cap (example: max $250 per post). 1 2	Per-video pay is listed as a form of flat creator pay (with bonuses and retainers); the terms call it per-video compensation. 1 2
Commission on sales	Affiliate campaigns pay creators a commission on tracked sales; the tracking method is not described. 1	Per-result pay: creators earn when their video drives a signup, install or sale. The headline is a commission-only creator army. 1
Flat amount per order	Not listed publicly	Per-result pay with a fixed amount per result; the home page example shows a program rate of $5.00 per sale. 1
Share of ad spend	Not listed publicly	Ad-spend share is one of the four pay options; ads run from the brand's connected Meta, TikTok, Google and Snapchat accounts. 1
Pay per 1,000 views	Pay-per-view bounties: the brand sets a rate per 1,000 views and a budget cap; views on approved posts are tracked on the creator's own account until the budget runs out. Live listings show $0.80-2.00 per 1,000 views. 1 2	CPM is listed as a pay option, but Lucra does not say whether it counts organic views or ad impressions; as an ads platform the latter is likely. The terms mention per-view payments. 1 2
Retainers	Not listed publicly	Retainers are listed as flat creator pay, subject to a 1.5 % payment fee. 1
Bonuses	Not listed publicly	Bonuses pay out automatically alongside flat fees and performance pay. 1
Product seeding	Barter or gifted collabs: product only, no cash released. 1	Send samples: ship products through Shopify or share a discount code. 1
Ads launched from the platform	Not listed publicly	Approved videos are launched as ads on Meta, TikTok, Google and Snapchat from the brand's own connected ad accounts; spend goes to the platforms directly. The terms require that paid use of creator content obtained through Lucra runs in connected accounts. 1 2
Money and tracking	Elev8or	Lucra
How sales are attributed	Views, mostly. Creators submit the live link; views on approved posts are tracked automatically on Instagram, TikTok and YouTube Shorts (the bounty page also lists Threads and LinkedIn) and refresh through the day; the brand reviews every submission. Affiliate campaigns pay on tracked sales, with no attribution method published. 1 2	The Lucra pixel, tracked links and creator codes tie each signup, install or sale to the creator video behind it, alongside the ad platforms' own reporting; results by creator, video and campaign with a verified-conversions metric. The terms mention attribution windows without defining them. 1 2
Platform fee	Help center: brand-side fee at checkout of 5 % on collab jobs, 10 % on performance or bounty campaign funding, 0 % on storefront services; processing 3 % by card, 1 % by UPI, 1 % by net banking or wire, skipped when spending from a funded wallet; creator-side fee of 15 % of earnings on the free plan and 10 % on Creator Pro or Elite. The brands page says '$0 fee on self-managed campaigns'; the two statements are not reconciled on the site. 1 2	No subscription or seat fees. Platform fee on ad spend per calendar month: 1.25 % of the first $100,000, 1 % up to $300,000, 0.75 % up to $1,000,000, 0.50 % above. Flat creator payments (bonuses, retainers, per-video) carry a 1.5 % payment fee. Partner-managed accounts add the partner's fee, 2 % of ad spend by default. Payment processing: credit cards up to 3 %, debit cards free, bank 0.8 % capped at $5. Fees are charged on top of, not deducted from, creator pay. 1 2 3
Brand pricing	Each product is free to start with no annual contract and no credit card: Campaigns paid plans from $99/month, Collabs from $149/month, Engage from $9.99/month, Bio from $9/month. Campaign funds are held in escrow; minimum wallet top-up and minimum single spend are $1. 1 2	Pay as you go: no subscription; the fees above are billed as usage once a day or as soon as $500 is owed; campaigns pause after three declined charges in a row. 1 2
Creator payout	Earnings land in an in-app wallet; a payout request the brand does not answer within 7 days is approved automatically; approved payouts are sent within 3 business days. The creator page lists PayPal, Wise, Payoneer and Stripe with a $5 minimum; the help center lists UPI, USDT (TRC20 or ERC20) and payment links from gateways such as Stripe, PayPal, Wise and Payoneer with a $10 minimum. Only released (non-escrow) funds can be withdrawn. 1 2	Free for creators to join. Payouts are set up once; flat fees, performance pay and bonuses pay out automatically with no minimum (FAQ). Standard withdrawals are free; instant withdrawals and conversions from USD carry a small fee; a partner's or referrer's share is deducted. The terms (4 Nov 2026) condition payouts on approved content, verified spend, attribution windows, fraud review and minimum thresholds. 1 2
Regions	No country list. Payment processors differ for India and the rest of the world; UPI and net banking are offered alongside cards and wires, and payout methods include UPI and USDT. 1 2	No countries are listed. The terms say availability may vary by surface, jurisdiction, account type and plan; payouts are in USD with a conversion fee for other currencies. Web and iOS. 1 2
Scale they publish	They say: They say: 12,000+ creators, 1,000+ brands, 50,000+ brand contacts to pitch. 1 2	Not listed publicly

What the facts say

Where they overlap

Pay per video
Commission on sales
Pay per 1,000 views
Product seeding

Elev8or lists, Lucra does not

Nothing in the models we track.

Checked Nov 7, 2026

Lucra lists, Elev8or does not

Flat amount per order: Per-result pay with a fixed amount per result; the home page example shows a program rate of $5.00 per sale.
Share of ad spend: Ad-spend share is one of the four pay options; ads run from the brand's connected Meta, TikTok, Google and Snapchat accounts.
Retainers: Retainers are listed as flat creator pay, subject to a 1.5 % payment fee.
Bonuses: Bonuses pay out automatically alongside flat fees and performance pay.
Ads launched from the platform: Approved videos are launched as ads on Meta, TikTok, Google and Snapchat from the brand's own connected ad accounts; spend goes to the platforms directly. The terms require that paid use of creator content obtained through Lucra runs in connected accounts.

Checked Nov 7, 2026

Which brand each one fits

From the models each lists, nothing else.

Elev8or

brands that can attribute sales and want to pay on orders
brands that budget per approved video
brands paying for organic reach per 1,000 views
brands that ship product to creators

Lucra

brands that can attribute sales and want to pay on orders
brands running Meta ads with creator videos
brands that budget per approved video
brands paying for organic reach per 1,000 views
brands that ship product to creators
brands running longer creator programs with retainers or bonuses

Questions people ask

What do Elev8or and Lucra have in common?

Both list pay per video, commission on sales, pay per 1,000 views and product seeding on their public pages (checked Nov 7, 2026).

What does Elev8or list that Lucra does not?

Nothing in the pay models we track. Every model Elev8or lists, Lucra lists too.

What does Lucra list that Elev8or does not?

Lucra lists flat amount per order, share of ad spend, retainers, bonuses and ads launched from the platform. Elev8or does not list them publicly.

Where do these facts come from?

From each platform's public pages, linked next to every fact with the date we checked. A fact without a public source is not shown.

Sources

Each fact above links to one of these. Checked Nov 7, 2026.

Elev8or: Elev8or help center, which campaign type to run · elev8or.io, checked Nov 7, 2026 · “A fixed fee per creator, up front, held until you approve.”
Elev8or: Elev8or, Campaigns for creators · elev8or.io, checked Nov 7, 2026
Lucra: Lucra home page, pricing FAQ · onlucra.com, checked Nov 7, 2026 · “Flat creator pay (bonuses, retainers, per-video pay)”
Lucra: Lucra terms of service, section 11 · onlucra.com, checked Nov 4, 2026
Elev8or: Elev8or, pay-per-view bounty page · elev8or.io, checked Nov 7, 2026 · “Set a rate per 1,000 views and a budget cap.”
Elev8or: Elev8or help center, fees explained · elev8or.io, checked Nov 7, 2026
Elev8or: Elev8or, for brands page · elev8or.io, checked Nov 7, 2026 · “$0 fee on self-managed campaigns”
Lucra: Lucra billing docs · onlucra.com, checked Nov 7, 2026
Elev8or: Elev8or help center, wallet, funding and escrow · elev8or.io, checked Nov 7, 2026 · “held in escrow until you approve the work”
Elev8or: Elev8or help center, creator payouts · elev8or.io, checked Nov 7, 2026 · “Minimum withdrawal is $10.”
Elev8or: Elev8or home page · elev8or.io, checked Nov 7, 2026 · “12,000+ creators”