Compared on public facts
Glewee vs LTK
HourlyUGC is our product. Every fact links to its source. Methodology.
Glewee and LTK both list commission on sales and ads launched from the platform. Glewee also lists pay per video and product seeding, which LTK does not list publicly.
6 facts known on both sides. "Not listed publicly" means we did not find it on their public pages on Nov 7, 2026; it does not mean they lack it.
Which pay models each one lists
Side by side
| Pay model | Glewee | LTK |
|---|---|---|
| Hourly sessions | Not listed publicly | Not listed publicly |
| Pay per video | Influencer and UGC campaigns: the brand sets a budget and creators set their rates. 1 | Not listed publicly |
| Commission on sales | Affiliate campaigns pay commission on tracked sales; included on the Build and Scale plans. 12 | Brands set their commission rates; LTK says the average is 16 % and recommends 14 %. Their FAQ says brands typically offer 10-25 %. 123 |
| Flat amount per order | Not listed publicly | Not listed publicly |
| Share of ad spend | Not listed publicly | Not listed publicly |
| Pay per 1,000 views | Not listed publicly | Not listed publicly |
| Retainers | Not listed publicly | Not listed publicly |
| Bonuses | Not listed publicly | Not listed publicly |
| Product seeding | Gifting campaigns: 10 gifting collaborations a month on Build, unlimited on Scale. 12 | Not listed publicly |
| Ads launched from the platform | Usage rights and whitelisting come with every campaign, so approved creator content can run as paid ads on Meta and TikTok. 1 | LTK Boost puts paid reach behind video from the creator's handle on TikTok and Instagram; LTK Ads run inside the LTK shopping app. 1 |
| Money and tracking | Glewee | LTK |
| How sales are attributed | Not listed publicly | A click on an LTK link stores a tracking cookie in the shopper's browser; each brand sets its window, most between 7 and 30 days (2022 article). Returned items are deducted from earnings. 12 |
| Platform fee | 0 % platform fee on every hire, on every plan. 1 | The LTK app costs creators nothing to download and use. A brand-side fee is not stated on the pages read. 1 |
| Brand pricing | Build $150 a month billed yearly ($1,800); Scale $375 a month billed yearly ($4,500); annual billing saves 25 %; Full-Service is custom. Month to month, with a 30-day trial. 12 | Not listed publicly |
| Creator payout | Brands pay creators through Glewee, which handles tax forms; creators withdraw from a Glewee Wallet to a bank account. No schedule is given. 1 | Commission is paid to creators through the brand's affiliate partner platform, with returns deducted. Schedule and minimum are not on the pages read. 1 |
| Regions | US creators. 1 | Headquartered in Dallas, Texas, with sites in several regions; creators outside the US and Canada need at least 5,000 followers to apply. 1 |
| Scale they publish | They say: They say 6,000+ brands and tens of thousands of vetted US creators. 1 | They say: They say 40 million monthly shoppers, $4.1B in trackable sales a year, and hundreds of thousands of creators. 123 |
What the facts say
Where they overlap
- Commission on sales
- Ads launched from the platform
Glewee lists, LTK does not
- Pay per video: Influencer and UGC campaigns: the brand sets a budget and creators set their rates.
- Product seeding: Gifting campaigns: 10 gifting collaborations a month on Build, unlimited on Scale.
Checked Nov 7, 2026
LTK lists, Glewee does not
Nothing in the models we track.
Checked Nov 7, 2026
Which brand each one fits
From the models each lists, nothing else.
Glewee
- brands that can attribute sales and want to pay on orders
- brands that budget per approved video
- brands that ship product to creators
LTK
- brands that can attribute sales and want to pay on orders
Questions people ask
What do Glewee and LTK have in common?
Both list commission on sales and ads launched from the platform on their public pages (checked Nov 7, 2026).
What does Glewee list that LTK does not?
Glewee lists pay per video and product seeding. LTK does not list them publicly; that is not the same as not offering them.
What does LTK list that Glewee does not?
Nothing in the pay models we track.
Where do these facts come from?
From each platform's public pages, linked next to every fact with the date we checked. A fact without a public source is not shown.
Sources
Each fact above links to one of these. Checked Nov 7, 2026.
- Glewee: glewee.com, home, read 2026-11-07 · glewee.com, checked Nov 7, 2026 · “You set your budget and creators set their rates, with a 0% platform fee.”
- Glewee: glewee.com: Pricing, read 2026-11-07 · glewee.com, checked Nov 7, 2026
- LTK: LTK: How it works, brands (UK site), read 2026-11-07 · company.shopltk.com, checked Nov 7, 2026 · “You control the commission rates.”
- LTK: LTK: FAQs (UK site), read 2026-11-07 · company.shopltk.com, checked Nov 7, 2026 · “Typically, our brands offer between 10-25% commission.”
- LTK: LTK: For brands, read 2026-11-07 · company.shopltk.com, checked Nov 7, 2026 · “Scale reach on TikTok and Instagram, boosting video from the Creator's handle.”
- LTK: LTK Brand Central: How commission is earned through your LTK links (24 Oct 2022), read 2026-11-07 · onbrand.shopltk.com, checked Nov 7, 2026 · “Most LTK brand partners’ cookie windows fall between 7 and 30 days.”