Compared on public facts
Glewee vs Lucra
HourlyUGC is our product. Every fact links to its source. Methodology.
Glewee and Lucra both list pay per video, commission on sales, product seeding and ads launched from the platform. Lucra lists flat amount per order, share of ad spend, pay per 1,000 views, retainers and bonuses, which Glewee does not list publicly.
8 facts known on both sides. "Not listed publicly" means we did not find it on their public pages on Nov 7, 2026; it does not mean they lack it.
Which pay models each one lists
Side by side
| Pay model | Glewee | Lucra |
|---|---|---|
| Hourly sessions | Not listed publicly | Not listed publicly |
| Pay per video | Influencer and UGC campaigns: the brand sets a budget and creators set their rates. 1 | Per-video pay is listed as a form of flat creator pay (with bonuses and retainers); the terms call it per-video compensation. 12 |
| Commission on sales | Affiliate campaigns pay commission on tracked sales; included on the Build and Scale plans. 12 | Per-result pay: creators earn when their video drives a signup, install or sale. The headline is a commission-only creator army. 1 |
| Flat amount per order | Not listed publicly | Per-result pay with a fixed amount per result; the home page example shows a program rate of $5.00 per sale. 1 |
| Share of ad spend | Not listed publicly | Ad-spend share is one of the four pay options; ads run from the brand's connected Meta, TikTok, Google and Snapchat accounts. 1 |
| Pay per 1,000 views | Not listed publicly | CPM is listed as a pay option, but Lucra does not say whether it counts organic views or ad impressions; as an ads platform the latter is likely. The terms mention per-view payments. 12 |
| Retainers | Not listed publicly | Retainers are listed as flat creator pay, subject to a 1.5 % payment fee. 1 |
| Bonuses | Not listed publicly | Bonuses pay out automatically alongside flat fees and performance pay. 1 |
| Product seeding | Gifting campaigns: 10 gifting collaborations a month on Build, unlimited on Scale. 12 | Send samples: ship products through Shopify or share a discount code. 1 |
| Ads launched from the platform | Usage rights and whitelisting come with every campaign, so approved creator content can run as paid ads on Meta and TikTok. 1 | Approved videos are launched as ads on Meta, TikTok, Google and Snapchat from the brand's own connected ad accounts; spend goes to the platforms directly. The terms require that paid use of creator content obtained through Lucra runs in connected accounts. 12 |
| Money and tracking | Glewee | Lucra |
| How sales are attributed | Not listed publicly | The Lucra pixel, tracked links and creator codes tie each signup, install or sale to the creator video behind it, alongside the ad platforms' own reporting; results by creator, video and campaign with a verified-conversions metric. The terms mention attribution windows without defining them. 12 |
| Platform fee | 0 % platform fee on every hire, on every plan. 1 | No subscription or seat fees. Platform fee on ad spend per calendar month: 1.25 % of the first $100,000, 1 % up to $300,000, 0.75 % up to $1,000,000, 0.50 % above. Flat creator payments (bonuses, retainers, per-video) carry a 1.5 % payment fee. Partner-managed accounts add the partner's fee, 2 % of ad spend by default. Payment processing: credit cards up to 3 %, debit cards free, bank 0.8 % capped at $5. Fees are charged on top of, not deducted from, creator pay. 123 |
| Brand pricing | Build $150 a month billed yearly ($1,800); Scale $375 a month billed yearly ($4,500); annual billing saves 25 %; Full-Service is custom. Month to month, with a 30-day trial. 12 | Pay as you go: no subscription; the fees above are billed as usage once a day or as soon as $500 is owed; campaigns pause after three declined charges in a row. 12 |
| Creator payout | Brands pay creators through Glewee, which handles tax forms; creators withdraw from a Glewee Wallet to a bank account. No schedule is given. 1 | Free for creators to join. Payouts are set up once; flat fees, performance pay and bonuses pay out automatically with no minimum (FAQ). Standard withdrawals are free; instant withdrawals and conversions from USD carry a small fee; a partner's or referrer's share is deducted. The terms (4 Nov 2026) condition payouts on approved content, verified spend, attribution windows, fraud review and minimum thresholds. 12 |
| Regions | US creators. 1 | No countries are listed. The terms say availability may vary by surface, jurisdiction, account type and plan; payouts are in USD with a conversion fee for other currencies. Web and iOS. 12 |
| Scale they publish | They say: They say 6,000+ brands and tens of thousands of vetted US creators. 1 | Not listed publicly |
What the facts say
Where they overlap
- Pay per video
- Commission on sales
- Product seeding
- Ads launched from the platform
Glewee lists, Lucra does not
Nothing in the models we track.
Checked Nov 7, 2026
Lucra lists, Glewee does not
- Flat amount per order: Per-result pay with a fixed amount per result; the home page example shows a program rate of $5.00 per sale.
- Share of ad spend: Ad-spend share is one of the four pay options; ads run from the brand's connected Meta, TikTok, Google and Snapchat accounts.
- Pay per 1,000 views: CPM is listed as a pay option, but Lucra does not say whether it counts organic views or ad impressions; as an ads platform the latter is likely. The terms mention per-view payments.
- Retainers: Retainers are listed as flat creator pay, subject to a 1.5 % payment fee.
- Bonuses: Bonuses pay out automatically alongside flat fees and performance pay.
Checked Nov 7, 2026
Which brand each one fits
From the models each lists, nothing else.
Glewee
- brands that can attribute sales and want to pay on orders
- brands that budget per approved video
- brands that ship product to creators
Lucra
- brands that can attribute sales and want to pay on orders
- brands running Meta ads with creator videos
- brands that budget per approved video
- brands paying for organic reach per 1,000 views
- brands that ship product to creators
- brands running longer creator programs with retainers or bonuses
Questions people ask
What do Glewee and Lucra have in common?
Both list pay per video, commission on sales, product seeding and ads launched from the platform on their public pages (checked Nov 7, 2026).
What does Glewee list that Lucra does not?
Nothing in the pay models we track. Every model Glewee lists, Lucra lists too.
What does Lucra list that Glewee does not?
Lucra lists flat amount per order, share of ad spend, pay per 1,000 views, retainers and bonuses. Glewee does not list them publicly.
Where do these facts come from?
From each platform's public pages, linked next to every fact with the date we checked. A fact without a public source is not shown.
Sources
Each fact above links to one of these. Checked Nov 7, 2026.
- Glewee: glewee.com, home, read 2026-11-07 · glewee.com, checked Nov 7, 2026 · “You set your budget and creators set their rates, with a 0% platform fee.”
- Lucra: Lucra home page, pricing FAQ · onlucra.com, checked Nov 7, 2026 · “Flat creator pay (bonuses, retainers, per-video pay)”
- Lucra: Lucra terms of service, section 11 · onlucra.com, checked Nov 4, 2026
- Glewee: glewee.com: Pricing, read 2026-11-07 · glewee.com, checked Nov 7, 2026
- Lucra: Lucra billing docs · onlucra.com, checked Nov 7, 2026