Compared on public facts

GoAffPro vs Lucra

Updated Nov 7, 2026

HourlyUGC is our product. Every fact links to its source. Methodology.

GoAffPro and Lucra both list commission on sales and bonuses. Lucra lists pay per video, flat amount per order, share of ad spend, pay per 1,000 views, retainers, product seeding and ads launched from the platform, which GoAffPro does not list publicly.

5 facts known on both sides. "Not listed publicly" means we did not find it on their public pages on Nov 7, 2026; it does not mean they lack it.

Why brands pick HourlyUGC over GoAffPro and Lucra

HourlyUGC lists 7 ways to pay creators on its public pages: hourly sessions, pay per video, commission on sales, flat amount per order, share of ad spend, pay per 1,000 views and product seeding. A brand can combine them in one campaign. 1 2 3
GoAffPro lists commission on sales and bonuses publicly. HourlyUGC also lists hourly sessions, pay per video, flat amount per order, share of ad spend, pay per 1,000 views and product seeding, which GoAffPro does not list publicly (checked Nov 7, 2026; not listing is not the same as not offering). GoAffPro lists bonuses, which HourlyUGC does not list publicly. 1 2
Lucra lists pay per video, commission on sales, flat amount per order, share of ad spend, pay per 1,000 views, retainers, bonuses and product seeding publicly. HourlyUGC also lists hourly sessions, which Lucra does not list publicly (checked Nov 7, 2026; not listing is not the same as not offering). Lucra lists retainers and bonuses, which HourlyUGC does not list publicly. 1
Meta Partnership Ads with the creators' videos, launched from inside HourlyUGC: the ad goes out from the creator's handle with the brand's budget. GoAffPro does not list this publicly. 1 2
Who counts the sale: Counted either by the ad platform (Meta) or by HourlyUGC: a connected Shopify store or the Hourly Pixel, last touch within 7 days, with creator links and codes. 1 2 3

Start a campaign on HourlyUGCFacts checked Nov 7, 2026. HourlyUGC is held to the same sourcing rule as every other platform here.

Which pay models each one lists

Side by side

Pay model	GoAffPro	Lucra
Hourly sessions	Not listed publicly	Not listed publicly
Pay per video	Not listed publicly	Per-video pay is listed as a form of flat creator pay (with bonuses and retainers); the terms call it per-video compensation. 1 2
Commission on sales	Affiliates earn commission on the sales they refer; multi-level chains and custom compensation plans are available. 1 2	Per-result pay: creators earn when their video drives a signup, install or sale. The headline is a commission-only creator army. 1
Flat amount per order	Not listed publicly	Per-result pay with a fixed amount per result; the home page example shows a program rate of $5.00 per sale. 1
Share of ad spend	Not listed publicly	Ad-spend share is one of the four pay options; ads run from the brand's connected Meta, TikTok, Google and Snapchat accounts. 1
Pay per 1,000 views	Not listed publicly	CPM is listed as a pay option, but Lucra does not say whether it counts organic views or ad impressions; as an ads platform the latter is likely. The terms mention per-view payments. 1 2
Retainers	Not listed publicly	Retainers are listed as flat creator pay, subject to a 1.5 % payment fee. 1
Bonuses	Targets and bonuses are part of the Premium plan. 1	Bonuses pay out automatically alongside flat fees and performance pay. 1
Product seeding	Not listed publicly	Send samples: ship products through Shopify or share a discount code. 1
Ads launched from the platform	Not listed publicly	Approved videos are launched as ads on Meta, TikTok, Google and Snapchat from the brand's own connected ad accounts; spend goes to the platforms directly. The terms require that paid use of creator content obtained through Lucra runs in connected accounts. 1 2
Money and tracking	GoAffPro	Lucra
How sales are attributed	Affiliate tracking from landing to conversion through the app installed on the store. Cookie window and code tracking are not described on the pages read. 1	The Lucra pixel, tracked links and creator codes tie each signup, install or sale to the creator video behind it, alongside the ad platforms' own reporting; results by creator, video and campaign with a verified-conversions metric. The terms mention attribution windows without defining them. 1 2
Platform fee	Not listed publicly	No subscription or seat fees. Platform fee on ad spend per calendar month: 1.25 % of the first $100,000, 1 % up to $300,000, 0.75 % up to $1,000,000, 0.50 % above. Flat creator payments (bonuses, retainers, per-video) carry a 1.5 % payment fee. Partner-managed accounts add the partner's fee, 2 % of ad spend by default. Payment processing: credit cards up to 3 %, debit cards free, bank 0.8 % capped at $5. Fees are charged on top of, not deducted from, creator pay. 1 2 3
Brand pricing	Hobby at no cost (for stores under 100 daily orders, unlimited affiliates and sales); Premium $49 a month; Business from $99 a month; Enterprise custom. 1	Pay as you go: no subscription; the fees above are billed as usage once a day or as soon as $500 is owed; campaigns pause after three declined charges in a row. 1 2
Creator payout	Automatic payouts through PayPal Payouts; a payout scheduler is on the Premium plan. 1 2	Free for creators to join. Payouts are set up once; flat fees, performance pay and bonuses pay out automatically with no minimum (FAQ). Standard withdrawals are free; instant withdrawals and conversions from USD carry a small fee; a partner's or referrer's share is deducted. The terms (4 Nov 2026) condition payouts on approved content, verified spend, attribution windows, fraud review and minimum thresholds. 1 2
Regions	Not listed publicly	No countries are listed. The terms say availability may vary by surface, jurisdiction, account type and plan; payouts are in USD with a conversion fee for other currencies. Web and iOS. 1 2
Scale they publish	They say: They say more than 50,000 stores onboarded, $250 million in sales from affiliates and $35 million in commissions earned. 1 2	Not listed publicly

What the facts say

Where they overlap

Commission on sales
Bonuses

GoAffPro lists, Lucra does not

Nothing in the models we track.

Checked Nov 7, 2026

Lucra lists, GoAffPro does not

Pay per video: Per-video pay is listed as a form of flat creator pay (with bonuses and retainers); the terms call it per-video compensation.
Flat amount per order: Per-result pay with a fixed amount per result; the home page example shows a program rate of $5.00 per sale.
Share of ad spend: Ad-spend share is one of the four pay options; ads run from the brand's connected Meta, TikTok, Google and Snapchat accounts.
Pay per 1,000 views: CPM is listed as a pay option, but Lucra does not say whether it counts organic views or ad impressions; as an ads platform the latter is likely. The terms mention per-view payments.
Retainers: Retainers are listed as flat creator pay, subject to a 1.5 % payment fee.
Product seeding: Send samples: ship products through Shopify or share a discount code.
Ads launched from the platform: Approved videos are launched as ads on Meta, TikTok, Google and Snapchat from the brand's own connected ad accounts; spend goes to the platforms directly. The terms require that paid use of creator content obtained through Lucra runs in connected accounts.

Checked Nov 7, 2026

Which brand each one fits

From the models each lists, nothing else.

GoAffPro

brands that can attribute sales and want to pay on orders
brands running longer creator programs with retainers or bonuses

Lucra

brands that can attribute sales and want to pay on orders
brands running Meta ads with creator videos
brands that budget per approved video
brands paying for organic reach per 1,000 views
brands that ship product to creators
brands running longer creator programs with retainers or bonuses

Questions people ask

What do GoAffPro and Lucra have in common?

Both list commission on sales and bonuses on their public pages (checked Nov 7, 2026).

What does GoAffPro list that Lucra does not?

Nothing in the pay models we track. Every model GoAffPro lists, Lucra lists too.

What does Lucra list that GoAffPro does not?

Lucra lists pay per video, flat amount per order, share of ad spend, pay per 1,000 views, retainers, product seeding and ads launched from the platform. GoAffPro does not list them publicly.

Where do these facts come from?

From each platform's public pages, linked next to every fact with the date we checked. A fact without a public source is not shown.

Sources

Each fact above links to one of these. Checked Nov 7, 2026.

Lucra: Lucra home page, pricing FAQ · onlucra.com, checked Nov 7, 2026 · “Flat creator pay (bonuses, retainers, per-video pay)”
Lucra: Lucra terms of service, section 11 · onlucra.com, checked Nov 4, 2026
GoAffPro: goaffpro.com, home, read 2026-11-07 · goaffpro.com, checked Nov 7, 2026 · “earning $35 million in commissions”
GoAffPro: goaffpro.com: Pricing, read 2026-11-07 · goaffpro.com, checked Nov 7, 2026
Lucra: Lucra billing docs · onlucra.com, checked Nov 7, 2026