Compared on public facts

GRIN vs Influencer Hero

Updated Nov 7, 2026

HourlyUGC is our product. Every fact links to its source. Methodology.

GRIN and Influencer Hero both list product seeding. GRIN also lists pay per video and commission on sales, which Influencer Hero does not list publicly.

5 facts known on both sides. "Not listed publicly" means we did not find it on their public pages on Nov 7, 2026; it does not mean they lack it.

Why brands pick HourlyUGC over GRIN and Influencer Hero

HourlyUGC lists 7 ways to pay creators on its public pages: hourly sessions, pay per video, commission on sales, flat amount per order, share of ad spend, pay per 1,000 views and product seeding. A brand can combine them in one campaign. 1 2 3
GRIN lists pay per video, commission on sales and product seeding publicly. HourlyUGC also lists hourly sessions, flat amount per order, share of ad spend and pay per 1,000 views, which GRIN does not list publicly (checked Nov 7, 2026; not listing is not the same as not offering). 1 2 3
Influencer Hero lists product seeding publicly. HourlyUGC also lists hourly sessions, pay per video, commission on sales, flat amount per order, share of ad spend and pay per 1,000 views, which Influencer Hero does not list publicly (checked Nov 7, 2026; not listing is not the same as not offering). 1
Meta Partnership Ads with the creators' videos, launched from inside HourlyUGC: the ad goes out from the creator's handle with the brand's budget. GRIN and Influencer Hero do not list this publicly. 1 2
Who counts the sale: Counted either by the ad platform (Meta) or by HourlyUGC: a connected Shopify store or the Hourly Pixel, last touch within 7 days, with creator links and codes. 1 2 3

Start a campaign on HourlyUGCFacts checked Nov 7, 2026. HourlyUGC is held to the same sourcing rule as every other platform here.

Which pay models each one lists

Side by side

Pay model	GRIN	Influencer Hero
Hourly sessions	Not listed publicly	Not listed publicly
Pay per video	Paid and UGC programs with a flat creator fee set per program, marked fixed or negotiable; terms lock at acceptance. Per-video pricing is not itemised publicly. 1	Not listed publicly
Commission on sales	Affiliate programs with links, codes and commissions; commissions are paid from the brand's funded wallet and tracked in a commissions ledger. 1 2	Not listed publicly
Flat amount per order	Not listed publicly	Not listed publicly
Share of ad spend	Not listed publicly	Not listed publicly
Pay per 1,000 views	Not listed publicly	Not listed publicly
Retainers	Not listed publicly	Not listed publicly
Bonuses	Not listed publicly	Not listed publicly
Product seeding	Gifting and seeding programs on every plan, with monthly gift limits by plan; a gift counts when its $0 order or shipment is created in GRIN. Gifting-only campaigns need no wallet deposit. 1 2	Product seeding and gifting workflow on every plan: products and samples shipped to creators with delivery tracking, and gifting cost tracked. 1 2
Ads launched from the platform	Not listed publicly	Not listed publicly
Money and tracking	GRIN	Influencer Hero
How sales are attributed	Affiliate links and discount codes. Shopify connects in one click; custom or headless stores send signed order webhooks through the API naming the creator who drove each sale, on every plan including Free. No attribution window is published. 1	Affiliate links and discount codes per creator on all plans, with clicks and conversions reported; leaked codes are detected and rotated. 1 2
Platform fee	A management fee is added on top of every wallet deposit: 20 % on Free, 10 % on Starter, 7 % on Growth, 5 % on Scale, custom on Enterprise. Charged at funding; not refunded if unspent funds are withdrawn. Card deposits may carry a processing fee; ACH is the lowest-cost option. GRIN says it takes nothing from what creators earn. 1	Not listed publicly
Brand pricing	Free $0/month (2 live campaigns, 10 gifts in total, 20 % fee); Starter $200/month (10 % fee, 100 gifts/month, 30-day free trial); Growth $500/month (7 %, 300 gifts/month, multiple brands); Scale $1,500/month (5 %, 1,000 gifts/month); Enterprise custom with annual agreement. Prices monthly in USD. Paid and affiliate campaigns need at least $250 in the wallet before going live. 1	Standard $649, Pro $1,049 and Business $2,490 a month on quarterly terms; $519 / $839 / $1,992 a month semi-annually; $454 / $734 / $1,743 a month yearly. Enterprise on request. Quarterly plans need a 3-month commitment. 1
Creator payout	Creator fees are held in escrow in the brand's wallet until payout. The pricing page says payouts go through Stripe with tax handling; the help center article for non-U.S. creators (6 Aug 2026) says payments are sent as a bank transfer processed through Trolley after a W-8BEN is on file, with 24 % withholding without a verified foreign tax ID. Unclaimed payments expire after 30 days and return to the brand's creator fund. No payout schedule is published. 1 2	Automated creator payouts in batches, including international, capped by plan (20, 200 or 500 a month; unlimited on Enterprise). Their product screen shows a 0.5 % fee on batch payouts; the page does not say which plans it applies to. 1 2
Regions	No country list is published. Prices are in USD; reporting and payouts are described as correct in any currency; non-U.S. creators are paid by bank transfer after a W-8BEN. 1 2	Not listed publicly
Scale they publish	They say: They say: $1.2B+ in creator-driven GMV, 5,000 brands since 2017, 700K+ creators supported, $215M+ earned by creators. 1	They say: They say 1,200+ brands and 150+ agencies, and a database of 450M+ creators. 1

What the facts say

Where they overlap

Product seeding

GRIN lists, Influencer Hero does not

Pay per video: Paid and UGC programs with a flat creator fee set per program, marked fixed or negotiable; terms lock at acceptance. Per-video pricing is not itemised publicly.
Commission on sales: Affiliate programs with links, codes and commissions; commissions are paid from the brand's funded wallet and tracked in a commissions ledger.

Checked Nov 7, 2026

Influencer Hero lists, GRIN does not

Nothing in the models we track.

Checked Nov 7, 2026

Which brand each one fits

From the models each lists, nothing else.

GRIN

brands that can attribute sales and want to pay on orders
brands that budget per approved video
brands that ship product to creators

Influencer Hero

brands that ship product to creators

Questions people ask

What do GRIN and Influencer Hero have in common?

Both list product seeding on their public pages (checked Nov 7, 2026).

What does GRIN list that Influencer Hero does not?

GRIN lists pay per video and commission on sales. Influencer Hero does not list them publicly; that is not the same as not offering them.

What does Influencer Hero list that GRIN does not?

Nothing in the pay models we track.

Where do these facts come from?

From each platform's public pages, linked next to every fact with the date we checked. A fact without a public source is not shown.

Sources

Each fact above links to one of these. Checked Nov 7, 2026.

GRIN: GRIN platform page · grin.co, checked Nov 7, 2026 · “When a program includes a paid fee, GRIN automatically requires the terms”
GRIN: GRIN home page · grin.co, checked Nov 7, 2026 · “Affiliate links, codes and commissions”
GRIN: GRIN pricing page · grin.co, checked Nov 7, 2026
Influencer Hero: influencer-hero.com, home, read 2026-11-07 · influencer-hero.com, checked Nov 7, 2026 · “Automatically ship products and samples to your creators and track every delivery.”
Influencer Hero: influencer-hero.com: Pricing, read 2026-11-07 · influencer-hero.com, checked Nov 7, 2026 · “Product seeding & gifting workflow”
GRIN: GRIN help center, setting up payouts as a non-U.S. resident · intercom.help, checked Aug 6, 2026 · “processed through Trolley”