Compared on public facts
#paid vs LTK
HourlyUGC is our product. Every fact links to its source. Methodology.
#paid and LTK both list ads launched from the platform. #paid also lists pay per video, which LTK does not list publicly. LTK lists commission on sales, which #paid does not list publicly.
4 facts known on both sides. "Not listed publicly" means we did not find it on their public pages on Nov 7, 2026; it does not mean they lack it.
Which pay models each one lists
Side by side
| Pay model | #paid | LTK |
|---|---|---|
| Hourly sessions | Not listed publicly | Not listed publicly |
| Pay per video | Creators set their rates and connect bank details before joining a campaign; the fee for each collaboration is set up front, and changes need both sides' written acceptance. 12 | Not listed publicly |
| Commission on sales | Not listed publicly | Brands set their commission rates; LTK says the average is 16 % and recommends 14 %. Their FAQ says brands typically offer 10-25 %. 123 |
| Flat amount per order | Not listed publicly | Not listed publicly |
| Share of ad spend | Not listed publicly | Not listed publicly |
| Pay per 1,000 views | Not listed publicly | Not listed publicly |
| Retainers | Not listed publicly | Not listed publicly |
| Bonuses | Not listed publicly | Not listed publicly |
| Product seeding | Not listed publicly | Not listed publicly |
| Ads launched from the platform | Paid social, digital and offline rights can be bought through #paid, and campaign content is amplified or licensed only through #paid; the platform is integrated with TikTok, Meta, YouTube, Pinterest and Snap. 12 | LTK Boost puts paid reach behind video from the creator's handle on TikTok and Instagram; LTK Ads run inside the LTK shopping app. 1 |
| Money and tracking | #paid | LTK |
| How sales are attributed | Not listed publicly | A click on an LTK link stores a tracking cookie in the shopper's browser; each brand sets its window, most between 7 and 30 days (2022 article). Returned items are deducted from earnings. 12 |
| Platform fee | Not listed publicly | The LTK app costs creators nothing to download and use. A brand-side fee is not stated on the pages read. 1 |
| Brand pricing | Not listed publicly | Not listed publicly |
| Creator payout | Creator fees are paid on the 15th or the last day of the month, about 30 days after the work, to the method the creator chose, through a third-party payment provider; faster payment is offered for a fee. If a campaign closes before content is submitted the payout is 0 %; submitted but unapproved content gets 25-100 %, case by case. 12 | Commission is paid to creators through the brand's affiliate partner platform, with returns deducted. Schedule and minimum are not on the pages read. 1 |
| Regions | Amounts on the platform are in US dollars; offices in New York, Toronto, Chicago, Los Angeles and Miami. The terms fall under Ontario, Canada law. 12 | Headquartered in Dallas, Texas, with sites in several regions; creators outside the US and Canada need at least 5,000 followers to apply. 1 |
| Scale they publish | They say: They say their insights come from thousands of campaigns and creators. 1 | They say: They say 40 million monthly shoppers, $4.1B in trackable sales a year, and hundreds of thousands of creators. 123 |
What the facts say
Where they overlap
- Ads launched from the platform
#paid lists, LTK does not
- Pay per video: Creators set their rates and connect bank details before joining a campaign; the fee for each collaboration is set up front, and changes need both sides' written acceptance.
Checked Nov 7, 2026
LTK lists, #paid does not
- Commission on sales: Brands set their commission rates; LTK says the average is 16 % and recommends 14 %. Their FAQ says brands typically offer 10-25 %.
Checked Nov 7, 2026
Which brand each one fits
From the models each lists, nothing else.
#paid
- brands that budget per approved video
LTK
- brands that can attribute sales and want to pay on orders
Questions people ask
What do #paid and LTK have in common?
Both list ads launched from the platform on their public pages (checked Nov 7, 2026).
What does #paid list that LTK does not?
#paid lists pay per video. LTK does not list it publicly; that is not the same as not offering it.
What does LTK list that #paid does not?
LTK lists commission on sales. #paid does not list it publicly.
Where do these facts come from?
From each platform's public pages, linked next to every fact with the date we checked. A fact without a public source is not shown.
Sources
Each fact above links to one of these. Checked Nov 7, 2026.
- #paid: #paid: Terms of Service for Creators (last updated 6 Mar 2026), read 2026-11-07 · hashtagpaid.com, checked Nov 7, 2026 · “the fees that Creator may charge to create content”
- #paid: hashtagpaid.com (#paid), home, read 2026-11-07 · hashtagpaid.com, checked Nov 7, 2026 · “before ever getting on a campaign.”
- LTK: LTK: How it works, brands (UK site), read 2026-11-07 · company.shopltk.com, checked Nov 7, 2026 · “You control the commission rates.”
- LTK: LTK: FAQs (UK site), read 2026-11-07 · company.shopltk.com, checked Nov 7, 2026 · “Typically, our brands offer between 10-25% commission.”
- LTK: LTK: For brands, read 2026-11-07 · company.shopltk.com, checked Nov 7, 2026 · “Scale reach on TikTok and Instagram, boosting video from the Creator's handle.”
- LTK: LTK Brand Central: How commission is earned through your LTK links (24 Oct 2022), read 2026-11-07 · onbrand.shopltk.com, checked Nov 7, 2026 · “Most LTK brand partners’ cookie windows fall between 7 and 30 days.”
- #paid: #paid help centre: My collaboration got cancelled, will I be paid out?, read 2026-11-07 · help.hashtagpaid.com, checked Nov 7, 2026