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Compared on public facts

HourlyUGC vs 8x Social

Updated

HourlyUGC is our product. Every fact links to its source. Methodology.

HourlyUGC and 8x Social both list pay per video and pay per 1,000 views. HourlyUGC also lists hourly sessions, commission on sales, flat amount per order, share of ad spend, product seeding and ads launched from the platform, which 8x Social does not list publicly. 8x Social lists retainers and bonuses, which HourlyUGC does not list publicly.

6 facts known on both sides. "Not listed publicly" means we did not find it on their public pages on Nov 7, 2026; it does not mean they lack it.

Which pay models each one lists

HourlyPer video% of salesPer orderAd spendPer 1k viewsRetainerBonusesSamplesRuns ads HourlyUGC8x Social listed publiclysays nonot listed publicly, checked Nov 7, 2026

Side by side

Pay modelHourlyUGCours8x Social
Hourly sessions The brand books hours at a rate and each session ends in videos; the money is held when the offer is sent and paid when the session is marked done. 12 Not listed publicly
Pay per video The brand funds slots at a price and pays for each approved video. 12 Creators are paid a base for every approved post (sample brief: $22 per post, paid once approved). 12
Commission on sales No base pay. The creator earns 1-50 % of each order their video brings. 123 Not listed publicly
Flat amount per order A fixed $1-500 per order the creator's video brings, instead of a percent. 123 Not listed publicly
Share of ad spend 1-30 % of the ad spend behind the creator's video, with an optional cap per video. Meta only today. 123 Not listed publicly
Pay per 1,000 views A rate per 1,000 views of the creator's own organic post. It can be added on top of any base. 12 A view bonus per 1,000 views on the post with no cap (sample brief: +$2 per 1,000 views; 12,408 views earn $24.82). 1
Retainers Not listed publicly The terms list a retainer among the structures a brand may set (flat fee, retainer, performance bonus or hybrid); no retainer amounts are published. 1
Bonuses Not listed publicly Performance bonuses are listed in the terms as a possible pay structure; the creator page frames virality as a bonus on top of guaranteed base pay. 12
Product seeding Samples: the brand ships the product to the creator. On top of any base. 12 Not listed publicly
Ads launched from the platform Meta Partnership Ads with the creators' videos, launched from inside HourlyUGC: the ad goes out from the creator's handle with the brand's budget. 12 Not listed publicly
Money and trackingHourlyUGC8x Social
How sales are attributed Counted either by the ad platform (Meta) or by HourlyUGC: a connected Shopify store or the Hourly Pixel, last touch within 7 days, with creator links and codes. 123 Views, not sales. Every view is counted as it lands on TikTok, Instagram and YouTube; videos are posted from new TikTok and Instagram accounts created for each campaign, not the creator's personal account. No sales attribution is described; the pitch is organic reach with zero ad spend. 12
Platform fee See current pricing. The plan, the platform fee and the ad spend fee are listed per plan. 12 Brand side: not published; the terms say standard pricing is per creator per month, by tier, geography and negotiated terms, billed monthly in advance, plus processing fees. Creator side: a platform service fee is deducted before payout; the percentage is not stated. 1
Brand pricing See current pricing. 1 Self Service: no price shown, 7-day free trial, cancel anytime. Full Service: custom pricing by campaign scope, minimum engagement from $5k/month, 8x handles briefs, sourcing, payments, contracts and usage rights. Terms: subscriptions per creator per month, non-refundable once services commence, 1.5 % monthly interest on late payment. 123
Creator payout The amount is held when the creator accepts and released when the brand approves. Creators withdraw by card, PayPal or wire. 1 Payouts run monthly, in 30 countries, by bank transfer, PayPal, Stripe or crypto depending on country; the terms say typically within 14 business days of brand approval, through Stripe Connect or other processors, after identity verification and tax documentation, in US dollars with possible conversion fees. No minimum followers to join; no minimum payout stated. 12
Regions Not listed publicly Creators in 140+ countries; payouts in 30 countries; examples on the brands page include the United States, Germany, Spain, India and the Middle East. Company: 8x Social, Inc., a Delaware C corporation; the terms reference the EU Digital Services Act and consumer law in the user's country. 12
Scale they publish Not listed publicly They say: They say: 250,000+ creators in 140+ countries, 12,000+ posts, 300M+ views generated with no ad spend; case claims include 62M+ views in two months for a consumer app. 12

What the facts say

Where they overlap

  • Pay per video
  • Pay per 1,000 views

HourlyUGC lists, 8x Social does not

  • Hourly sessions: The brand books hours at a rate and each session ends in videos; the money is held when the offer is sent and paid when the session is marked done.
  • Commission on sales: No base pay. The creator earns 1-50 % of each order their video brings.
  • Flat amount per order: A fixed $1-500 per order the creator's video brings, instead of a percent.
  • Share of ad spend: 1-30 % of the ad spend behind the creator's video, with an optional cap per video. Meta only today.
  • Product seeding: Samples: the brand ships the product to the creator. On top of any base.
  • Ads launched from the platform: Meta Partnership Ads with the creators' videos, launched from inside HourlyUGC: the ad goes out from the creator's handle with the brand's budget.

Checked Nov 7, 2026

8x Social lists, HourlyUGC does not

  • Retainers: The terms list a retainer among the structures a brand may set (flat fee, retainer, performance bonus or hybrid); no retainer amounts are published.
  • Bonuses: Performance bonuses are listed in the terms as a possible pay structure; the creator page frames virality as a bonus on top of guaranteed base pay.

Checked Nov 7, 2026

Which brand each one fits

From the models each lists, nothing else.

HourlyUGC

  • brands that can attribute sales and want to pay on orders
  • brands running Meta ads with creator videos
  • brands that want booked sessions ending in videos
  • brands that budget per approved video
  • brands paying for organic reach per 1,000 views
  • brands that ship product to creators

8x Social

  • brands that budget per approved video
  • brands paying for organic reach per 1,000 views
  • brands running longer creator programs with retainers or bonuses

Questions people ask

What do HourlyUGC and 8x Social have in common?
Both list pay per video and pay per 1,000 views on their public pages (checked Nov 7, 2026).
What does HourlyUGC list that 8x Social does not?
HourlyUGC lists hourly sessions, commission on sales, flat amount per order, share of ad spend, product seeding and ads launched from the platform. 8x Social does not list them publicly; that is not the same as not offering them.
What does 8x Social list that HourlyUGC does not?
8x Social lists retainers and bonuses. HourlyUGC does not list them publicly.
Where do these facts come from?
From each platform's public pages, linked next to every fact with the date we checked. A fact without a public source is not shown. HourlyUGC is our product and is held to the same rule.

Sources

Each fact above links to one of these. Checked Nov 7, 2026.

  1. HourlyUGC: HourlyUGC: the platform, hire, brief, pay, keep · hourlyugc.com, checked Nov 7, 2026 · “Book hours. Every session ends in videos, and you pay for the session”
  2. HourlyUGC: HourlyUGC blog: Hourly UGC sessions vs paying per video · hourlyugc.com, checked Oct 28, 2026 · “book hours, and every session ends in videos”
  3. HourlyUGC: HourlyUGC blog: Commission-based UGC, paying creators a share of ad spend · hourlyugc.com, checked Oct 28, 2026 · “A slot pays on approval.”
  4. 8x Social: 8x Social home page · 8x.social, checked Nov 7, 2026 · “paid for every approved post, plus a bonus on your views”
  5. 8x Social: 8x Social, for creators page · 8x.social, checked Nov 7, 2026
  6. HourlyUGC: HourlyUGC: Affiliate Marketing, pay creators a share of sales · hourlyugc.com, checked Nov 7, 2026 · “A percent of every order, or what every order pays.”
  7. HourlyUGC: HourlyUGC product, checked in the app (the 1-50 % range) · hourlyugc.com, checked Nov 7, 2026
  8. HourlyUGC: HourlyUGC: UGC for Paid Ads, build the ad and pay a share of spend · hourlyugc.com, checked Nov 7, 2026 · “a cut of what you spend running their video as an ad”
  9. HourlyUGC: HourlyUGC: Influencer Marketing, organic posts and partnership ads · hourlyugc.com, checked Nov 7, 2026 · “A price a post, or a rate per 1,000 views on what they post.”
  10. 8x Social: 8x Social terms of service (last updated March 2026) · 8x.social, checked Mar 1, 2026
  11. 8x Social: 8x Social, for brands page · 8x.social, checked Nov 7, 2026 · “You see every view the moment it lands.”
  12. HourlyUGC: HourlyUGC help · hourlyugc.com, checked Nov 7, 2026 · “The plan, the platform fee and the ad spend fee, per plan.”
  13. HourlyUGC: HourlyUGC pricing · hourlyugc.com, checked Nov 7, 2026
  14. 8x Social: 8x Social, full service page · 8x.social, checked Nov 7, 2026 · “Minimum engagement starts at $5k/month.”