Compared on public facts

HourlyUGC vs Agentio

Updated Nov 7, 2026

HourlyUGC is our product. Every fact links to its source. Methodology.

HourlyUGC and Agentio both list pay per 1,000 views and ads launched from the platform. HourlyUGC also lists hourly sessions, pay per video, commission on sales, flat amount per order, share of ad spend and product seeding, which Agentio does not list publicly.

4 facts known on both sides. "Not listed publicly" means we did not find it on their public pages on Nov 7, 2026; it does not mean they lack it.

Why brands pick HourlyUGC over Agentio

HourlyUGC lists 7 ways to pay creators on its public pages: hourly sessions, pay per video, commission on sales, flat amount per order, share of ad spend, pay per 1,000 views and product seeding. A brand can combine them in one campaign. 1 2 3
Agentio lists pay per 1,000 views publicly. HourlyUGC also lists hourly sessions, pay per video, commission on sales, flat amount per order, share of ad spend and product seeding, which Agentio does not list publicly (checked Nov 7, 2026; not listing is not the same as not offering). 1
Meta Partnership Ads with the creators' videos, launched from inside HourlyUGC: the ad goes out from the creator's handle with the brand's budget. 1 2
Who counts the sale: Counted either by the ad platform (Meta) or by HourlyUGC: a connected Shopify store or the Hourly Pixel, last touch within 7 days, with creator links and codes. 1 2 3

Start a campaign on HourlyUGCFacts checked Nov 7, 2026. HourlyUGC is held to the same sourcing rule as every other platform here.

Which pay models each one lists

Side by side

Pay model	HourlyUGCours	Agentio
Hourly sessions	The brand books hours at a rate and each session ends in videos; the money is held when the offer is sent and paid when the session is marked done. 1 2	Not listed publicly
Pay per video	The brand funds slots at a price and pays for each approved video. 1 2	Not listed publicly
Commission on sales	No base pay. The creator earns 1-50 % of each order their video brings. 1 2 3	Not listed publicly
Flat amount per order	A fixed $1-500 per order the creator's video brings, instead of a percent. 1 2 3	Not listed publicly
Share of ad spend	1-30 % of the ad spend behind the creator's video, with an optional cap per video. Meta only today. 1 2 3	Not listed publicly
Pay per 1,000 views	A rate per 1,000 views of the creator's own organic post. It can be added on top of any base. 1 2	Each creator placement is priced at a standardized CPM based on the creator's audience data. The page does not say whether pay follows actual views. 1 2
Retainers	Not listed publicly	Not listed publicly
Bonuses	Not listed publicly	Not listed publicly
Product seeding	Samples: the brand ships the product to the creator. On top of any base. 1 2	Not listed publicly
Ads launched from the platform	Meta Partnership Ads with the creators' videos, launched from inside HourlyUGC: the ad goes out from the creator's handle with the brand's budget. 1 2	Creator-led Partnership Ads on Meta, launched through Agentio (a newer product next to YouTube integrations). 1
Money and tracking	HourlyUGC	Agentio
How sales are attributed	Counted either by the ad platform (Meta) or by HourlyUGC: a connected Shopify store or the Hourly Pixel, last touch within 7 days, with creator links and codes. 1 2 3	Not listed publicly
Platform fee	See current pricing. The plan, the platform fee and the ad spend fee are listed per plan. 1 2	No fees for creators. A brand-side fee is not stated on the pages read. 1
Brand pricing	See current pricing. 1	Not listed publicly
Creator payout	The amount is held when the creator accepts and released when the brand approves. Creators withdraw by card, PayPal or wire. 1	Payment is automated by Agentio along with sourcing, shipping and tracking; no schedule or method is given. 1 2
Regions	Not listed publicly	Not listed publicly
Scale they publish	Not listed publicly	They say: They say thousands of vetted creators opted in and brands approve 90 % of the creators Agentio matches; they also announced a $40M Series B. 1 2

What the facts say

Where they overlap

Pay per 1,000 views
Ads launched from the platform

HourlyUGC lists, Agentio does not

Hourly sessions: The brand books hours at a rate and each session ends in videos; the money is held when the offer is sent and paid when the session is marked done.
Pay per video: The brand funds slots at a price and pays for each approved video.
Commission on sales: No base pay. The creator earns 1-50 % of each order their video brings.
Flat amount per order: A fixed $1-500 per order the creator's video brings, instead of a percent.
Share of ad spend: 1-30 % of the ad spend behind the creator's video, with an optional cap per video. Meta only today.
Product seeding: Samples: the brand ships the product to the creator. On top of any base.

Checked Nov 7, 2026

Agentio lists, HourlyUGC does not

Nothing in the models we track.

Checked Nov 7, 2026

Which brand each one fits

From the models each lists, nothing else.

HourlyUGC

brands that can attribute sales and want to pay on orders
brands running Meta ads with creator videos
brands that want booked sessions ending in videos
brands that budget per approved video
brands paying for organic reach per 1,000 views
brands that ship product to creators

Agentio

brands paying for organic reach per 1,000 views

Questions people ask

What do HourlyUGC and Agentio have in common?

Both list pay per 1,000 views and ads launched from the platform on their public pages (checked Nov 7, 2026).

What does HourlyUGC list that Agentio does not?

HourlyUGC lists hourly sessions, pay per video, commission on sales, flat amount per order, share of ad spend and product seeding. Agentio does not list them publicly; that is not the same as not offering them.

What does Agentio list that HourlyUGC does not?

Nothing in the pay models we track.

Where do these facts come from?

From each platform's public pages, linked next to every fact with the date we checked. A fact without a public source is not shown. HourlyUGC is our product and is held to the same rule.

Sources

Each fact above links to one of these. Checked Nov 7, 2026.

HourlyUGC: HourlyUGC: the platform, hire, brief, pay, keep · hourlyugc.com, checked Nov 7, 2026 · “Book hours. Every session ends in videos, and you pay for the session”
HourlyUGC: HourlyUGC blog: Hourly UGC sessions vs paying per video · hourlyugc.com, checked Oct 28, 2026 · “book hours, and every session ends in videos”
HourlyUGC: HourlyUGC blog: Commission-based UGC, paying creators a share of ad spend · hourlyugc.com, checked Oct 28, 2026 · “A slot pays on approval.”
HourlyUGC: HourlyUGC: Affiliate Marketing, pay creators a share of sales · hourlyugc.com, checked Nov 7, 2026 · “A percent of every order, or what every order pays.”
HourlyUGC: HourlyUGC product, checked in the app (the 1-50 % range) · hourlyugc.com, checked Nov 7, 2026
HourlyUGC: HourlyUGC: UGC for Paid Ads, build the ad and pay a share of spend · hourlyugc.com, checked Nov 7, 2026 · “a cut of what you spend running their video as an ad”
HourlyUGC: HourlyUGC: Influencer Marketing, organic posts and partnership ads · hourlyugc.com, checked Nov 7, 2026 · “A price a post, or a rate per 1,000 views on what they post.”
Agentio: agentio.com, home, read 2026-11-07 · agentio.com, checked Nov 7, 2026 · “each priced at a transparent and standardized CPM”
Agentio: agentio.com: For creators, read 2026-11-07 · agentio.com, checked Nov 7, 2026 · “prices your inventory based on actual data from your audience”
HourlyUGC: HourlyUGC help · hourlyugc.com, checked Nov 7, 2026 · “The plan, the platform fee and the ad spend fee, per plan.”
HourlyUGC: HourlyUGC pricing · hourlyugc.com, checked Nov 7, 2026