Compared on public facts

HourlyUGC vs Billo

Updated Nov 7, 2026

HourlyUGC is our product. Every fact links to its source. Methodology.

HourlyUGC and Billo both list pay per video, product seeding and ads launched from the platform. HourlyUGC also lists hourly sessions, commission on sales, flat amount per order, share of ad spend and pay per 1,000 views, which Billo does not list publicly.

6 facts known on both sides. "Not listed publicly" means we did not find it on their public pages on Nov 7, 2026; it does not mean they lack it.

Why brands pick HourlyUGC over Billo

HourlyUGC lists 7 ways to pay creators on its public pages: hourly sessions, pay per video, commission on sales, flat amount per order, share of ad spend, pay per 1,000 views and product seeding. A brand can combine them in one campaign. 1 2 3
Billo lists pay per video and product seeding publicly. HourlyUGC also lists hourly sessions, commission on sales, flat amount per order, share of ad spend and pay per 1,000 views, which Billo does not list publicly (checked Nov 7, 2026; not listing is not the same as not offering). 1
Meta Partnership Ads with the creators' videos, launched from inside HourlyUGC: the ad goes out from the creator's handle with the brand's budget. 1 2
Who counts the sale: Counted either by the ad platform (Meta) or by HourlyUGC: a connected Shopify store or the Hourly Pixel, last touch within 7 days, with creator links and codes. 1 2 3

Start a campaign on HourlyUGCFacts checked Nov 7, 2026. HourlyUGC is held to the same sourcing rule as every other platform here.

Which pay models each one lists

Side by side

Pay model	HourlyUGCours	Billo
Hourly sessions	The brand books hours at a rate and each session ends in videos; the money is held when the offer is sent and paid when the session is marked done. 1 2	Not listed publicly
Pay per video	The brand funds slots at a price and pays for each approved video. 1 2	Videos start at $99 for a 15-second video from a regular creator with basic editing; longer videos, Premium creators and extras cost more. The price covers the creator's fee, basic editing, the platform and transaction fees. 1
Commission on sales	No base pay. The creator earns 1-50 % of each order their video brings. 1 2 3	Not listed publicly
Flat amount per order	A fixed $1-500 per order the creator's video brings, instead of a percent. 1 2 3	Not listed publicly
Share of ad spend	1-30 % of the ad spend behind the creator's video, with an optional cap per video. Meta only today. 1 2 3	Not listed publicly
Pay per 1,000 views	A rate per 1,000 views of the creator's own organic post. It can be added on top of any base. 1 2	Not listed publicly
Retainers	Not listed publicly	Not listed publicly
Bonuses	Not listed publicly	Not listed publicly
Product seeding	Samples: the brand ships the product to the creator. On top of any base. 1 2	The brand ships its product to the creator; the product and its shipping are not covered by the video price. Creators receive products at no cost. 1 2
Ads launched from the platform	Meta Partnership Ads with the creators' videos, launched from inside HourlyUGC: the ad goes out from the creator's handle with the brand's budget. 1 2	Meta Partnership Ads and TikTok Spark Ads as an add-on to a video order: the creator shares the partnership code (or approves a Meta account-level connection) through Billo, and the brand runs the ad from its own ad account. 1 2
Money and tracking	HourlyUGC	Billo
How sales are attributed	Counted either by the ad platform (Meta) or by HourlyUGC: a connected Shopify store or the Hourly Pixel, last touch within 7 days, with creator links and codes. 1 2 3	Not listed publicly
Platform fee	See current pricing. The plan, the platform fee and the ad spend fee are listed per plan. 1 2	Included in the video price: the price covers the creator's fee, basic editing, the Billo platform and transaction fees. No subscription is needed to order videos. 1
Brand pricing	See current pricing. 1	Prepaid packs valid for 12 months, no auto-renewal: $1,000 (covers up to 10 videos), $2,500 with a $300 bonus (up to 28 videos), $5,000 with a $700 bonus (up to 57 videos), larger packs on request. Videos from $99. Optional subscriptions: CreativeOps from $149 a month, Managed Service from $2,000 a month plus video costs. 1
Creator payout	The amount is held when the creator accepts and released when the brand approves. Creators withdraw by card, PayPal or wire. 1	Earnings are credited to the creator's Billo account when the video is approved and paid twice a month via PayPal. Billo pays the creator on the brand's behalf and creators receive the full compensation shown for the job. 1 2
Regions	Not listed publicly	Creators must live in the United States, Canada or the United Kingdom. Videos can be ordered in English, Spanish, Portuguese or French, or silent. 1 2
Scale they publish	Not listed publicly	They say: They say 5,000+ vetted creators, 37,000+ brands, and performance data from 1.41M Meta ads with $1.24B in spend. 1 2

What the facts say

Where they overlap

Pay per video
Product seeding
Ads launched from the platform

HourlyUGC lists, Billo does not

Hourly sessions: The brand books hours at a rate and each session ends in videos; the money is held when the offer is sent and paid when the session is marked done.
Commission on sales: No base pay. The creator earns 1-50 % of each order their video brings.
Flat amount per order: A fixed $1-500 per order the creator's video brings, instead of a percent.
Share of ad spend: 1-30 % of the ad spend behind the creator's video, with an optional cap per video. Meta only today.
Pay per 1,000 views: A rate per 1,000 views of the creator's own organic post. It can be added on top of any base.

Checked Nov 7, 2026

Billo lists, HourlyUGC does not

Nothing in the models we track.

Checked Nov 7, 2026

Which brand each one fits

From the models each lists, nothing else.

HourlyUGC

brands that can attribute sales and want to pay on orders
brands running Meta ads with creator videos
brands that want booked sessions ending in videos
brands that budget per approved video
brands paying for organic reach per 1,000 views
brands that ship product to creators

Billo

brands that budget per approved video
brands that ship product to creators

Questions people ask

What do HourlyUGC and Billo have in common?

Both list pay per video, product seeding and ads launched from the platform on their public pages (checked Nov 7, 2026).

What does HourlyUGC list that Billo does not?

HourlyUGC lists hourly sessions, commission on sales, flat amount per order, share of ad spend and pay per 1,000 views. Billo does not list them publicly; that is not the same as not offering them.

What does Billo list that HourlyUGC does not?

Nothing in the pay models we track.

Where do these facts come from?

From each platform's public pages, linked next to every fact with the date we checked. A fact without a public source is not shown. HourlyUGC is our product and is held to the same rule.

Sources

Each fact above links to one of these. Checked Nov 7, 2026.

HourlyUGC: HourlyUGC: the platform, hire, brief, pay, keep · hourlyugc.com, checked Nov 7, 2026 · “Book hours. Every session ends in videos, and you pay for the session”
HourlyUGC: HourlyUGC blog: Hourly UGC sessions vs paying per video · hourlyugc.com, checked Oct 28, 2026 · “book hours, and every session ends in videos”
HourlyUGC: HourlyUGC blog: Commission-based UGC, paying creators a share of ad spend · hourlyugc.com, checked Oct 28, 2026 · “A slot pays on approval.”
Billo: billo.app: Pricing, read 2026-11-07 · billo.app, checked Nov 7, 2026 · “Videos start at $99, which covers a 15-second video from a regular creator”
HourlyUGC: HourlyUGC: Affiliate Marketing, pay creators a share of sales · hourlyugc.com, checked Nov 7, 2026 · “A percent of every order, or what every order pays.”
HourlyUGC: HourlyUGC product, checked in the app (the 1-50 % range) · hourlyugc.com, checked Nov 7, 2026
HourlyUGC: HourlyUGC: UGC for Paid Ads, build the ad and pay a share of spend · hourlyugc.com, checked Nov 7, 2026 · “a cut of what you spend running their video as an ad”
HourlyUGC: HourlyUGC: Influencer Marketing, organic posts and partnership ads · hourlyugc.com, checked Nov 7, 2026 · “A price a post, or a rate per 1,000 views on what they post.”
Billo: billo.app: For creators, read 2026-11-07 · billo.app, checked Nov 7, 2026 · “Products will be shipped to your address at no cost.”
Billo: billo.app: Partnership ads, read 2026-11-07 · billo.app, checked Nov 7, 2026 · “Partnership ads change whose handle appears on the ad, not who runs the media.”
Billo: billo.app: Find and hire UGC creators, read 2026-11-07 · billo.app, checked Nov 7, 2026 · “Use Meta Partnership Ads or TikTok Spark Ads to leverage creator credibility”
HourlyUGC: HourlyUGC help · hourlyugc.com, checked Nov 7, 2026 · “The plan, the platform fee and the ad spend fee, per plan.”
HourlyUGC: HourlyUGC pricing · hourlyugc.com, checked Nov 7, 2026
Billo: Billo blog: How Billo pricing works, 6 Nov 2026 · billo.app, checked Nov 6, 2026 · “creators receive the full compensation shown for the job”
Billo: billo.app, home, read 2026-11-07 · billo.app, checked Nov 7, 2026 · “based on 1.41M Meta ads, $1.24B in spend”