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Compared on public facts

HourlyUGC vs LTK

Updated

HourlyUGC is our product. Every fact links to its source. Methodology.

HourlyUGC and LTK both list commission on sales and ads launched from the platform. HourlyUGC also lists hourly sessions, pay per video, flat amount per order, share of ad spend, pay per 1,000 views and product seeding, which LTK does not list publicly.

5 facts known on both sides. "Not listed publicly" means we did not find it on their public pages on Nov 7, 2026; it does not mean they lack it.

Which pay models each one lists

HourlyPer video% of salesPer orderAd spendPer 1k viewsRetainerBonusesSamplesRuns ads HourlyUGCLTK listed publiclysays nonot listed publicly, checked Nov 7, 2026

Side by side

Pay modelHourlyUGCoursLTK
Hourly sessions The brand books hours at a rate and each session ends in videos; the money is held when the offer is sent and paid when the session is marked done. 12 Not listed publicly
Pay per video The brand funds slots at a price and pays for each approved video. 12 Not listed publicly
Commission on sales No base pay. The creator earns 1-50 % of each order their video brings. 123 Brands set their commission rates; LTK says the average is 16 % and recommends 14 %. Their FAQ says brands typically offer 10-25 %. 123
Flat amount per order A fixed $1-500 per order the creator's video brings, instead of a percent. 123 Not listed publicly
Share of ad spend 1-30 % of the ad spend behind the creator's video, with an optional cap per video. Meta only today. 123 Not listed publicly
Pay per 1,000 views A rate per 1,000 views of the creator's own organic post. It can be added on top of any base. 12 Not listed publicly
Retainers Not listed publicly Not listed publicly
Bonuses Not listed publicly Not listed publicly
Product seeding Samples: the brand ships the product to the creator. On top of any base. 12 Not listed publicly
Ads launched from the platform Meta Partnership Ads with the creators' videos, launched from inside HourlyUGC: the ad goes out from the creator's handle with the brand's budget. 12 LTK Boost puts paid reach behind video from the creator's handle on TikTok and Instagram; LTK Ads run inside the LTK shopping app. 1
Money and trackingHourlyUGCLTK
How sales are attributed Counted either by the ad platform (Meta) or by HourlyUGC: a connected Shopify store or the Hourly Pixel, last touch within 7 days, with creator links and codes. 123 A click on an LTK link stores a tracking cookie in the shopper's browser; each brand sets its window, most between 7 and 30 days (2022 article). Returned items are deducted from earnings. 12
Platform fee See current pricing. The plan, the platform fee and the ad spend fee are listed per plan. 12 The LTK app costs creators nothing to download and use. A brand-side fee is not stated on the pages read. 1
Brand pricing See current pricing. 1 Not listed publicly
Creator payout The amount is held when the creator accepts and released when the brand approves. Creators withdraw by card, PayPal or wire. 1 Commission is paid to creators through the brand's affiliate partner platform, with returns deducted. Schedule and minimum are not on the pages read. 1
Regions Not listed publicly Headquartered in Dallas, Texas, with sites in several regions; creators outside the US and Canada need at least 5,000 followers to apply. 1
Scale they publish Not listed publicly They say: They say 40 million monthly shoppers, $4.1B in trackable sales a year, and hundreds of thousands of creators. 123

What the facts say

Where they overlap

  • Commission on sales
  • Ads launched from the platform

HourlyUGC lists, LTK does not

  • Hourly sessions: The brand books hours at a rate and each session ends in videos; the money is held when the offer is sent and paid when the session is marked done.
  • Pay per video: The brand funds slots at a price and pays for each approved video.
  • Flat amount per order: A fixed $1-500 per order the creator's video brings, instead of a percent.
  • Share of ad spend: 1-30 % of the ad spend behind the creator's video, with an optional cap per video. Meta only today.
  • Pay per 1,000 views: A rate per 1,000 views of the creator's own organic post. It can be added on top of any base.
  • Product seeding: Samples: the brand ships the product to the creator. On top of any base.

Checked Nov 7, 2026

LTK lists, HourlyUGC does not

Nothing in the models we track.

Checked Nov 7, 2026

Which brand each one fits

From the models each lists, nothing else.

HourlyUGC

  • brands that can attribute sales and want to pay on orders
  • brands running Meta ads with creator videos
  • brands that want booked sessions ending in videos
  • brands that budget per approved video
  • brands paying for organic reach per 1,000 views
  • brands that ship product to creators

LTK

  • brands that can attribute sales and want to pay on orders

Questions people ask

What do HourlyUGC and LTK have in common?
Both list commission on sales and ads launched from the platform on their public pages (checked Nov 7, 2026).
What does HourlyUGC list that LTK does not?
HourlyUGC lists hourly sessions, pay per video, flat amount per order, share of ad spend, pay per 1,000 views and product seeding. LTK does not list them publicly; that is not the same as not offering them.
What does LTK list that HourlyUGC does not?
Nothing in the pay models we track.
Where do these facts come from?
From each platform's public pages, linked next to every fact with the date we checked. A fact without a public source is not shown. HourlyUGC is our product and is held to the same rule.

Sources

Each fact above links to one of these. Checked Nov 7, 2026.

  1. HourlyUGC: HourlyUGC: the platform, hire, brief, pay, keep · hourlyugc.com, checked Nov 7, 2026 · “Book hours. Every session ends in videos, and you pay for the session”
  2. HourlyUGC: HourlyUGC blog: Hourly UGC sessions vs paying per video · hourlyugc.com, checked Oct 28, 2026 · “book hours, and every session ends in videos”
  3. HourlyUGC: HourlyUGC blog: Commission-based UGC, paying creators a share of ad spend · hourlyugc.com, checked Oct 28, 2026 · “A slot pays on approval.”
  4. HourlyUGC: HourlyUGC: Affiliate Marketing, pay creators a share of sales · hourlyugc.com, checked Nov 7, 2026 · “A percent of every order, or what every order pays.”
  5. HourlyUGC: HourlyUGC product, checked in the app (the 1-50 % range) · hourlyugc.com, checked Nov 7, 2026
  6. LTK: LTK: How it works, brands (UK site), read 2026-11-07 · company.shopltk.com, checked Nov 7, 2026 · “You control the commission rates.”
  7. LTK: LTK: FAQs (UK site), read 2026-11-07 · company.shopltk.com, checked Nov 7, 2026 · “Typically, our brands offer between 10-25% commission.”
  8. HourlyUGC: HourlyUGC: UGC for Paid Ads, build the ad and pay a share of spend · hourlyugc.com, checked Nov 7, 2026 · “a cut of what you spend running their video as an ad”
  9. HourlyUGC: HourlyUGC: Influencer Marketing, organic posts and partnership ads · hourlyugc.com, checked Nov 7, 2026 · “A price a post, or a rate per 1,000 views on what they post.”
  10. LTK: LTK: For brands, read 2026-11-07 · company.shopltk.com, checked Nov 7, 2026 · “Scale reach on TikTok and Instagram, boosting video from the Creator's handle.”
  11. LTK: LTK Brand Central: How commission is earned through your LTK links (24 Oct 2022), read 2026-11-07 · onbrand.shopltk.com, checked Nov 7, 2026 · “Most LTK brand partners’ cookie windows fall between 7 and 30 days.”
  12. HourlyUGC: HourlyUGC help · hourlyugc.com, checked Nov 7, 2026 · “The plan, the platform fee and the ad spend fee, per plan.”
  13. HourlyUGC: HourlyUGC pricing · hourlyugc.com, checked Nov 7, 2026