Compared on public facts

HourlyUGC vs Lucra

Updated Nov 7, 2026

HourlyUGC is our product. Every fact links to its source. Methodology.

HourlyUGC and Lucra both list pay per video, commission on sales, flat amount per order, share of ad spend, pay per 1,000 views, product seeding and ads launched from the platform. HourlyUGC also lists hourly sessions, which Lucra does not list publicly. Lucra lists retainers and bonuses, which HourlyUGC does not list publicly.

11 facts known on both sides. "Not listed publicly" means we did not find it on their public pages on Nov 7, 2026; it does not mean they lack it.

Why brands pick HourlyUGC over Lucra

HourlyUGC lists 7 ways to pay creators on its public pages: hourly sessions, pay per video, commission on sales, flat amount per order, share of ad spend, pay per 1,000 views and product seeding. A brand can combine them in one campaign. 1 2 3
Lucra lists pay per video, commission on sales, flat amount per order, share of ad spend, pay per 1,000 views, retainers, bonuses and product seeding publicly. HourlyUGC also lists hourly sessions, which Lucra does not list publicly (checked Nov 7, 2026; not listing is not the same as not offering). Lucra lists retainers and bonuses, which HourlyUGC does not list publicly. 1
Meta Partnership Ads with the creators' videos, launched from inside HourlyUGC: the ad goes out from the creator's handle with the brand's budget. 1 2
Who counts the sale: Counted either by the ad platform (Meta) or by HourlyUGC: a connected Shopify store or the Hourly Pixel, last touch within 7 days, with creator links and codes. 1 2 3

Start a campaign on HourlyUGCFacts checked Nov 7, 2026. HourlyUGC is held to the same sourcing rule as every other platform here.

Which pay models each one lists

Side by side

Pay model	HourlyUGCours	Lucra
Hourly sessions	The brand books hours at a rate and each session ends in videos; the money is held when the offer is sent and paid when the session is marked done. 1 2	Not listed publicly
Pay per video	The brand funds slots at a price and pays for each approved video. 1 2	Per-video pay is listed as a form of flat creator pay (with bonuses and retainers); the terms call it per-video compensation. 1 2
Commission on sales	No base pay. The creator earns 1-50 % of each order their video brings. 1 2 3	Per-result pay: creators earn when their video drives a signup, install or sale. The headline is a commission-only creator army. 1
Flat amount per order	A fixed $1-500 per order the creator's video brings, instead of a percent. 1 2 3	Per-result pay with a fixed amount per result; the home page example shows a program rate of $5.00 per sale. 1
Share of ad spend	1-30 % of the ad spend behind the creator's video, with an optional cap per video. Meta only today. 1 2 3	Ad-spend share is one of the four pay options; ads run from the brand's connected Meta, TikTok, Google and Snapchat accounts. 1
Pay per 1,000 views	A rate per 1,000 views of the creator's own organic post. It can be added on top of any base. 1 2	CPM is listed as a pay option, but Lucra does not say whether it counts organic views or ad impressions; as an ads platform the latter is likely. The terms mention per-view payments. 1 2
Retainers	Not listed publicly	Retainers are listed as flat creator pay, subject to a 1.5 % payment fee. 1
Bonuses	Not listed publicly	Bonuses pay out automatically alongside flat fees and performance pay. 1
Product seeding	Samples: the brand ships the product to the creator. On top of any base. 1 2	Send samples: ship products through Shopify or share a discount code. 1
Ads launched from the platform	Meta Partnership Ads with the creators' videos, launched from inside HourlyUGC: the ad goes out from the creator's handle with the brand's budget. 1 2	Approved videos are launched as ads on Meta, TikTok, Google and Snapchat from the brand's own connected ad accounts; spend goes to the platforms directly. The terms require that paid use of creator content obtained through Lucra runs in connected accounts. 1 2
Money and tracking	HourlyUGC	Lucra
How sales are attributed	Counted either by the ad platform (Meta) or by HourlyUGC: a connected Shopify store or the Hourly Pixel, last touch within 7 days, with creator links and codes. 1 2 3	The Lucra pixel, tracked links and creator codes tie each signup, install or sale to the creator video behind it, alongside the ad platforms' own reporting; results by creator, video and campaign with a verified-conversions metric. The terms mention attribution windows without defining them. 1 2
Platform fee	See current pricing. The plan, the platform fee and the ad spend fee are listed per plan. 1 2	No subscription or seat fees. Platform fee on ad spend per calendar month: 1.25 % of the first $100,000, 1 % up to $300,000, 0.75 % up to $1,000,000, 0.50 % above. Flat creator payments (bonuses, retainers, per-video) carry a 1.5 % payment fee. Partner-managed accounts add the partner's fee, 2 % of ad spend by default. Payment processing: credit cards up to 3 %, debit cards free, bank 0.8 % capped at $5. Fees are charged on top of, not deducted from, creator pay. 1 2 3
Brand pricing	See current pricing. 1	Pay as you go: no subscription; the fees above are billed as usage once a day or as soon as $500 is owed; campaigns pause after three declined charges in a row. 1 2
Creator payout	The amount is held when the creator accepts and released when the brand approves. Creators withdraw by card, PayPal or wire. 1	Free for creators to join. Payouts are set up once; flat fees, performance pay and bonuses pay out automatically with no minimum (FAQ). Standard withdrawals are free; instant withdrawals and conversions from USD carry a small fee; a partner's or referrer's share is deducted. The terms (4 Nov 2026) condition payouts on approved content, verified spend, attribution windows, fraud review and minimum thresholds. 1 2
Regions	Not listed publicly	No countries are listed. The terms say availability may vary by surface, jurisdiction, account type and plan; payouts are in USD with a conversion fee for other currencies. Web and iOS. 1 2
Scale they publish	Not listed publicly	Not listed publicly

What the facts say

Where they overlap

Pay per video
Commission on sales
Flat amount per order
Share of ad spend
Pay per 1,000 views
Product seeding
Ads launched from the platform

HourlyUGC lists, Lucra does not

Hourly sessions: The brand books hours at a rate and each session ends in videos; the money is held when the offer is sent and paid when the session is marked done.

Checked Nov 7, 2026

Lucra lists, HourlyUGC does not

Retainers: Retainers are listed as flat creator pay, subject to a 1.5 % payment fee.
Bonuses: Bonuses pay out automatically alongside flat fees and performance pay.

Checked Nov 7, 2026

Which brand each one fits

From the models each lists, nothing else.

HourlyUGC

brands that can attribute sales and want to pay on orders
brands running Meta ads with creator videos
brands that want booked sessions ending in videos
brands that budget per approved video
brands paying for organic reach per 1,000 views
brands that ship product to creators

Lucra

brands that can attribute sales and want to pay on orders
brands running Meta ads with creator videos
brands that budget per approved video
brands paying for organic reach per 1,000 views
brands that ship product to creators
brands running longer creator programs with retainers or bonuses

Questions people ask

What do HourlyUGC and Lucra have in common?

Both list pay per video, commission on sales, flat amount per order, share of ad spend, pay per 1,000 views, product seeding and ads launched from the platform on their public pages (checked Nov 7, 2026).

What does HourlyUGC list that Lucra does not?

HourlyUGC lists hourly sessions. Lucra does not list it publicly; that is not the same as not offering it.

What does Lucra list that HourlyUGC does not?

Lucra lists retainers and bonuses. HourlyUGC does not list them publicly.

Where do these facts come from?

From each platform's public pages, linked next to every fact with the date we checked. A fact without a public source is not shown. HourlyUGC is our product and is held to the same rule.

Sources

Each fact above links to one of these. Checked Nov 7, 2026.

HourlyUGC: HourlyUGC: the platform, hire, brief, pay, keep · hourlyugc.com, checked Nov 7, 2026 · “Book hours. Every session ends in videos, and you pay for the session”
HourlyUGC: HourlyUGC blog: Hourly UGC sessions vs paying per video · hourlyugc.com, checked Oct 28, 2026 · “book hours, and every session ends in videos”
HourlyUGC: HourlyUGC blog: Commission-based UGC, paying creators a share of ad spend · hourlyugc.com, checked Oct 28, 2026 · “A slot pays on approval.”
Lucra: Lucra home page, pricing FAQ · onlucra.com, checked Nov 7, 2026 · “Flat creator pay (bonuses, retainers, per-video pay)”
Lucra: Lucra terms of service, section 11 · onlucra.com, checked Nov 4, 2026
HourlyUGC: HourlyUGC: Affiliate Marketing, pay creators a share of sales · hourlyugc.com, checked Nov 7, 2026 · “A percent of every order, or what every order pays.”
HourlyUGC: HourlyUGC product, checked in the app (the 1-50 % range) · hourlyugc.com, checked Nov 7, 2026
HourlyUGC: HourlyUGC: UGC for Paid Ads, build the ad and pay a share of spend · hourlyugc.com, checked Nov 7, 2026 · “a cut of what you spend running their video as an ad”
HourlyUGC: HourlyUGC: Influencer Marketing, organic posts and partnership ads · hourlyugc.com, checked Nov 7, 2026 · “A price a post, or a rate per 1,000 views on what they post.”
HourlyUGC: HourlyUGC help · hourlyugc.com, checked Nov 7, 2026 · “The plan, the platform fee and the ad spend fee, per plan.”
HourlyUGC: HourlyUGC pricing · hourlyugc.com, checked Nov 7, 2026
Lucra: Lucra billing docs · onlucra.com, checked Nov 7, 2026