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Compared on public facts

HourlyUGC vs Trybe

Updated

HourlyUGC is our product. Every fact links to its source. Methodology.

HourlyUGC and Trybe both list pay per video, commission on sales, flat amount per order, share of ad spend, product seeding and ads launched from the platform. HourlyUGC also lists hourly sessions and pay per 1,000 views, which Trybe does not list publicly. Trybe lists retainers and bonuses, which HourlyUGC does not list publicly.

10 facts known on both sides. "Not listed publicly" means we did not find it on their public pages on Nov 7, 2026; it does not mean they lack it.

Which pay models each one lists

HourlyPer video% of salesPer orderAd spendPer 1k viewsRetainerBonusesSamplesRuns ads HourlyUGCTrybe listed publiclysays nonot listed publicly, checked Nov 7, 2026

Side by side

Pay modelHourlyUGCoursTrybe
Hourly sessions The brand books hours at a rate and each session ends in videos; the money is held when the offer is sent and paid when the session is marked done. 12 Not listed publicly
Pay per video The brand funds slots at a price and pays for each approved video. 12 Flat per approved submission: paid for content that gets approved, before it runs as an ad. Trybe's fee on flat payments is 1.5 % of creator earnings. 12
Commission on sales No base pay. The creator earns 1-50 % of each order their video brings. 123 A percent of GMV: the creator earns a share of what their content sells. Trybe's fee on it is 1.5 % of attributed sales. 12
Flat amount per order A fixed $1-500 per order the creator's video brings, instead of a percent. 123 A fixed dollar amount every time the creator's content is tied to a sale. 1
Share of ad spend 1-30 % of the ad spend behind the creator's video, with an optional cap per video. Meta only today. 123 Meta performance based: paid on ad metrics such as clicks, impressions or ad spend. Trybe's fee on it is 1.25 % of ad spend. 12
Pay per 1,000 views A rate per 1,000 views of the creator's own organic post. It can be added on top of any base. 12 Not listed publicly
Retainers Not listed publicly A guaranteed payment tied to a volume goal; the brand tops the creator up if commission falls short. Trybe calls these smart retainers. 12
Bonuses Not listed publicly One-time payouts on top of everything else for hitting a specific goal. 1
Product seeding Samples: the brand ships the product to the creator. On top of any base. 12 Built-in sample requests: creators request product and the brand ships it, tied to a Shopify order. 12
Ads launched from the platform Meta Partnership Ads with the creators' videos, launched from inside HourlyUGC: the ad goes out from the creator's handle with the brand's budget. 12 Connect Meta and launch whitelisted / Partnership Ads from any approved submission in one click. 1
Money and trackingHourlyUGCTrybe
How sales are attributed Counted either by the ad platform (Meta) or by HourlyUGC: a connected Shopify store or the Hourly Pixel, last touch within 7 days, with creator links and codes. 123 Server-side last-click attribution built in, from click to checkout, tied to the creator, submission and sale in the store. Brands can instead pay creators on Meta attribution. Each video carries a unique Trybe ID and URL parameters must be on the ad. 12
Platform fee See current pricing. The plan, the platform fee and the ad spend fee are listed per plan. 12 1.5 % of attributed sales on sales-based commissions (% of GMV or per order); 1.25 % of ad spend on ad-performance commissions; 1.5 % of creator earnings on flat payments (per submission, retainers, bonuses). Never stacked. 1
Brand pricing See current pricing. 1 Free to start; no seats, no contracts, no minimums. The fee above applies as money moves to creators. 1
Creator payout The amount is held when the creator accepts and released when the brand approves. Creators withdraw by card, PayPal or wire. 1 Payouts run automatically on Stripe. Creators are paid direct to their bank through Stripe Connect with $0 withdrawal fees; currency conversion is handled; free for creators. 1
Regions Not listed publicly Payouts through Stripe in 170+ countries, they say. 1
Scale they publish Not listed publicly They say: They say brands launch 100+ ads in fewer than 10 clicks. Their home-page case studies cite, for example, Final Boss Sour going from $300K to $2.1M a month in Meta-attributed revenue in 6 months. 1

What the facts say

Where they overlap

  • Pay per video
  • Commission on sales
  • Flat amount per order
  • Share of ad spend
  • Product seeding
  • Ads launched from the platform

HourlyUGC lists, Trybe does not

  • Hourly sessions: The brand books hours at a rate and each session ends in videos; the money is held when the offer is sent and paid when the session is marked done.
  • Pay per 1,000 views: A rate per 1,000 views of the creator's own organic post. It can be added on top of any base.

Checked Nov 7, 2026

Trybe lists, HourlyUGC does not

  • Retainers: A guaranteed payment tied to a volume goal; the brand tops the creator up if commission falls short. Trybe calls these smart retainers.
  • Bonuses: One-time payouts on top of everything else for hitting a specific goal.

Checked Nov 7, 2026

Which brand each one fits

From the models each lists, nothing else.

HourlyUGC

  • brands that can attribute sales and want to pay on orders
  • brands running Meta ads with creator videos
  • brands that want booked sessions ending in videos
  • brands that budget per approved video
  • brands paying for organic reach per 1,000 views
  • brands that ship product to creators

Trybe

  • brands that can attribute sales and want to pay on orders
  • brands running Meta ads with creator videos
  • brands that budget per approved video
  • brands that ship product to creators
  • brands running longer creator programs with retainers or bonuses

Questions people ask

What do HourlyUGC and Trybe have in common?
Both list pay per video, commission on sales, flat amount per order, share of ad spend, product seeding and ads launched from the platform on their public pages (checked Nov 7, 2026).
What does HourlyUGC list that Trybe does not?
HourlyUGC lists hourly sessions and pay per 1,000 views. Trybe does not list them publicly; that is not the same as not offering them.
What does Trybe list that HourlyUGC does not?
Trybe lists retainers and bonuses. HourlyUGC does not list them publicly.
Where do these facts come from?
From each platform's public pages, linked next to every fact with the date we checked. A fact without a public source is not shown. HourlyUGC is our product and is held to the same rule.

Sources

Each fact above links to one of these. Checked Nov 7, 2026.

  1. HourlyUGC: HourlyUGC: the platform, hire, brief, pay, keep · hourlyugc.com, checked Nov 7, 2026 · “Book hours. Every session ends in videos, and you pay for the session”
  2. HourlyUGC: HourlyUGC blog: Hourly UGC sessions vs paying per video · hourlyugc.com, checked Oct 28, 2026 · “book hours, and every session ends in videos”
  3. Trybe: Trybe on X, 2 Sep 2026: six ways brands pay creators (thread opening) · x.com, checked Sep 2, 2026 · “that's only one of six ways brands actually pay creators here”
  4. HourlyUGC: HourlyUGC blog: Commission-based UGC, paying creators a share of ad spend · hourlyugc.com, checked Oct 28, 2026 · “A slot pays on approval.”
  5. Trybe: Trybe on X, 2 Sep 2026: flat per approved submission · x.com, checked Sep 2, 2026 · “flat per approved submission - you get paid just for making content”
  6. Trybe: jointrybe.com, brand FAQ, read 2026-11-07 · jointrybe.com, checked Nov 7, 2026 · “Flat rate payments (per submission, retainers and bonuses): 1.5% of creator earnings.”
  7. HourlyUGC: HourlyUGC: Affiliate Marketing, pay creators a share of sales · hourlyugc.com, checked Nov 7, 2026 · “A percent of every order, or what every order pays.”
  8. HourlyUGC: HourlyUGC product, checked in the app (the 1-50 % range) · hourlyugc.com, checked Nov 7, 2026
  9. Trybe: Trybe on X, 2 Sep 2026: percent of GMV · x.com, checked Sep 2, 2026 · “percent of GMV - you earn a share of whatever your content sells”
  10. Trybe: Trybe on X, 2 Sep 2026: flat per order · x.com, checked Sep 2, 2026 · “flat per order - a fixed dollar amount every time”
  11. HourlyUGC: HourlyUGC: UGC for Paid Ads, build the ad and pay a share of spend · hourlyugc.com, checked Nov 7, 2026 · “a cut of what you spend running their video as an ad”
  12. Trybe: Trybe on X, 2 Sep 2026: Meta performance based · x.com, checked Sep 2, 2026 · “paid on ad metrics like clicks, impressions or ad spend”
  13. HourlyUGC: HourlyUGC: Influencer Marketing, organic posts and partnership ads · hourlyugc.com, checked Nov 7, 2026 · “A price a post, or a rate per 1,000 views on what they post.”
  14. Trybe: Trybe on X, 2 Sep 2026: retainers · x.com, checked Sep 2, 2026 · “retainers - a guaranteed payment tied to hitting a volume goal”
  15. Trybe: Trybe on X, 2 Sep 2026: bonuses · x.com, checked Sep 2, 2026 · “bonuses - one time payouts on top of everything else”
  16. Trybe: Trybe help center: How Sample Requests Work in Trybe (updated 16 Jan 2026) · trybe.crisp.help, checked Jan 16, 2026 · “Sample requests allow creators to receive products for content creation.”
  17. Trybe: Trybe help center: Understanding Video Tracking in Trybe (updated 15 Jan 2026) · trybe.crisp.help, checked Jan 15, 2026 · “Trybe tracks performance at the individual video level using a unique Trybe ID.”
  18. HourlyUGC: HourlyUGC help · hourlyugc.com, checked Nov 7, 2026 · “The plan, the platform fee and the ad spend fee, per plan.”
  19. HourlyUGC: HourlyUGC pricing · hourlyugc.com, checked Nov 7, 2026