Platform profile
Trybe
A performance-based UGC platform where creators submit videos, brands run them as Meta ads, and creators are paid on sales, ad metrics, flat fees, retainers or bonuses.
HourlyUGC is our product. Every fact links to its source. Methodology.
Trybe lists pay per video, commission on sales, flat amount per order, share of ad spend, retainers, bonuses and product seeding on its public pages. Hourly sessions and pay per 1,000 views are not listed publicly (checked Nov 7, 2026).
Pay models
| Pay model | Listed publicly | Detail and source |
|---|---|---|
| Hourly sessions | – | Not listed publicly (checked Nov 7, 2026) “that's only one of six ways brands actually pay creators here” |
| Pay per video | ✓ Yes | Flat per approved submission: paid for content that gets approved, before it runs as an ad. Trybe's fee on flat payments is 1.5 % of creator earnings.12 “flat per approved submission - you get paid just for making content” |
| Commission on sales | ✓ Yes | A percent of GMV: the creator earns a share of what their content sells. Trybe's fee on it is 1.5 % of attributed sales.12 “percent of GMV - you earn a share of whatever your content sells” |
| Flat amount per order | ✓ Yes | A fixed dollar amount every time the creator's content is tied to a sale.1 “flat per order - a fixed dollar amount every time” |
| Share of ad spend | ✓ Yes | Meta performance based: paid on ad metrics such as clicks, impressions or ad spend. Trybe's fee on it is 1.25 % of ad spend.12 “paid on ad metrics like clicks, impressions or ad spend” |
| Pay per 1,000 views | – | Not listed publicly (checked Nov 7, 2026) |
| Retainers | ✓ Yes | A guaranteed payment tied to a volume goal; the brand tops the creator up if commission falls short. Trybe calls these smart retainers.12 “retainers - a guaranteed payment tied to hitting a volume goal” |
| Bonuses | ✓ Yes | One-time payouts on top of everything else for hitting a specific goal.1 “bonuses - one time payouts on top of everything else” |
| Product seeding | ✓ Yes | Built-in sample requests: creators request product and the brand ships it, tied to a Shopify order.12 “Send seeded product to creators without leaving Trybe.” |
| Ads launched from the platform | ✓ Yes | Connect Meta and launch whitelisted / Partnership Ads from any approved submission in one click.1 “connect Meta and launch whitelisted / Partnership Ads from any approved submission” |
Fees, attribution, payouts
| How sales are attributed | Server-side last-click attribution built in, from click to checkout, tied to the creator, submission and sale in the store. Brands can instead pay creators on Meta attribution. Each video carries a unique Trybe ID and URL parameters must be on the ad. 12 |
| Platform fee | 1.5 % of attributed sales on sales-based commissions (% of GMV or per order); 1.25 % of ad spend on ad-performance commissions; 1.5 % of creator earnings on flat payments (per submission, retainers, bonuses). Never stacked. 1 |
| Brand pricing | Free to start; no seats, no contracts, no minimums. The fee above applies as money moves to creators. 1 |
| Creator payout | Payouts run automatically on Stripe. Creators are paid direct to their bank through Stripe Connect with $0 withdrawal fees; currency conversion is handled; free for creators. 1 |
| Regions | Payouts through Stripe in 170+ countries, they say. 1 |
| Scale they publish | They say: They say brands launch 100+ ads in fewer than 10 clicks. Their home-page case studies cite, for example, Final Boss Sour going from $300K to $2.1M a month in Meta-attributed revenue in 6 months. 1 |
Is Trybe legit? What the public record shows
From Trybe's own public pages, checked Nov 7, 2026. No verdict: what is public, and what is not.
Trybe runs at jointrybe.com and lists pay per video, commission on sales, flat amount per order, share of ad spend, retainers, bonuses and product seeding on its public pages, checked Nov 7, 2026, read on 22 public pages. What is not on those pages is shown as not listed publicly. This site gives no verdict: it shows the public record, with a source and a date on every fact.
- Company
- Trybe runs at jointrybe.com. Payouts through Stripe in 170+ countries, they say.
- How creators are paid
- Pay per video, Commission on sales, Flat amount per order, Share of ad spend, Retainers, Bonuses and Product seeding listed publicly. Payouts run automatically on Stripe. Creators are paid direct to their bank through Stripe Connect with $0 withdrawal fees; currency conversion is handled; free for creators.
- What brands pay
- 1.5 % of attributed sales on sales-based commissions (% of GMV or per order); 1.25 % of ad spend on ad-performance commissions; 1.5 % of creator earnings on flat payments (per submission, retainers, bonuses). Never stacked. Free to start; no seats, no contracts, no minimums. The fee above applies as money moves to creators.
- How sales are counted
- Server-side last-click attribution built in, from click to checkout, tied to the creator, submission and sale in the store. Brands can instead pay creators on Meta attribution. Each video carries a unique Trybe ID and URL parameters must be on the ad.
- What it says about its scale
- They say brands launch 100+ ads in fewer than 10 clicks. Their home-page case studies cite, for example, Final Boss Sour going from $300K to $2.1M a month in Meta-attributed revenue in 6 months.
- Where we read it
- 22 public pages on x.com, jointrybe.com and trybe.crisp.help, each linked under Sources below, checked Nov 7, 2026.
- Not on its public pages
- Hourly sessions and pay per 1,000 views. Not listed publicly is not the same as not offered.
Fits, from the facts
- Commission on sales with server-side attribution built in
- Launching Meta Partnership Ads from approved submissions in one click
- Retainers and bonuses that top up a commission
Notes
Trybe's own thread of 2 Sep 2026 lists six ways brands pay creators: % of GMV, flat per order, flat per approved submission, Meta performance based (clicks, impressions, ad spend), retainers and bonuses. Hourly pay and pay per 1,000 organic views are not among the six. Their fee is charged on one base only and never stacked. The creator app, Trybe Creators, is on iOS (v1.3.8, 29 Oct 2026, App Store listing read 2026-11-07); their FAQ says Android is coming soon.
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- Trybe alternatives
Sources
Checked Nov 7, 2026. Send a correction with a public URL and we update the fact and its date.
- Trybe on X, 2 Sep 2026: six ways brands pay creators (thread opening) · x.com, checked Sep 2, 2026 · “that's only one of six ways brands actually pay creators here”
- Trybe on X, 2 Sep 2026: flat per approved submission · x.com, checked Sep 2, 2026 · “flat per approved submission - you get paid just for making content”
- jointrybe.com, brand FAQ, read 2026-11-07 · jointrybe.com, checked Nov 7, 2026 · “Flat rate payments (per submission, retainers and bonuses): 1.5% of creator earnings.”
- Trybe on X, 2 Sep 2026: percent of GMV · x.com, checked Sep 2, 2026 · “percent of GMV - you earn a share of whatever your content sells”
- Trybe on X, 2 Sep 2026: flat per order · x.com, checked Sep 2, 2026 · “flat per order - a fixed dollar amount every time”
- Trybe on X, 2 Sep 2026: Meta performance based · x.com, checked Sep 2, 2026 · “paid on ad metrics like clicks, impressions or ad spend”
- Trybe on X, 2 Sep 2026: retainers · x.com, checked Sep 2, 2026 · “retainers - a guaranteed payment tied to hitting a volume goal”
- Trybe on X, 2 Sep 2026: bonuses · x.com, checked Sep 2, 2026 · “bonuses - one time payouts on top of everything else”
- Trybe help center: How Sample Requests Work in Trybe (updated 16 Jan 2026) · trybe.crisp.help, checked Jan 16, 2026 · “Sample requests allow creators to receive products for content creation.”
- Trybe help center: Understanding Video Tracking in Trybe (updated 15 Jan 2026) · trybe.crisp.help, checked Jan 15, 2026 · “Trybe tracks performance at the individual video level using a unique Trybe ID.”