Compared on public facts

Howl vs LTK

Updated Nov 7, 2026

HourlyUGC is our product. Every fact links to its source. Methodology.

Howl and LTK both list commission on sales. Howl also lists pay per video, which LTK does not list publicly. LTK lists ads launched from the platform, which Howl does not list publicly.

5 facts known on both sides. "Not listed publicly" means we did not find it on their public pages on Nov 7, 2026; it does not mean they lack it.

Why brands pick HourlyUGC over Howl and LTK

HourlyUGC lists 7 ways to pay creators on its public pages: hourly sessions, pay per video, commission on sales, flat amount per order, share of ad spend, pay per 1,000 views and product seeding. A brand can combine them in one campaign. 1 2 3
Howl lists pay per video and commission on sales publicly. HourlyUGC also lists hourly sessions, flat amount per order, share of ad spend, pay per 1,000 views and product seeding, which Howl does not list publicly (checked Nov 7, 2026; not listing is not the same as not offering). 1 2
LTK lists commission on sales publicly. HourlyUGC also lists hourly sessions, pay per video, flat amount per order, share of ad spend, pay per 1,000 views and product seeding, which LTK does not list publicly (checked Nov 7, 2026; not listing is not the same as not offering). 1
Meta Partnership Ads with the creators' videos, launched from inside HourlyUGC: the ad goes out from the creator's handle with the brand's budget. Howl does not list this publicly. 1 2
Who counts the sale: Counted either by the ad platform (Meta) or by HourlyUGC: a connected Shopify store or the Hourly Pixel, last touch within 7 days, with creator links and codes. 1 2 3

Start a campaign on HourlyUGCFacts checked Nov 7, 2026. HourlyUGC is held to the same sourcing rule as every other platform here.

Which pay models each one lists

Side by side

Pay model	Howl	LTK
Hourly sessions	Not listed publicly	Not listed publicly
Pay per video	Content flat fees and licensing paid upfront; brands can also mix in pay per click (CPC) and pay per lead (PPL) offers. 1 2	Not listed publicly
Commission on sales	Commission on sales with flexible structures set by the brand; creators can get higher rates based on results. 1 2	Brands set their commission rates; LTK says the average is 16 % and recommends 14 %. Their FAQ says brands typically offer 10-25 %. 1 2 3
Flat amount per order	Not listed publicly	Not listed publicly
Share of ad spend	Not listed publicly	Not listed publicly
Pay per 1,000 views	Not listed publicly	Not listed publicly
Retainers	Not listed publicly	Not listed publicly
Bonuses	Not listed publicly	Not listed publicly
Product seeding	Not listed publicly	Not listed publicly
Ads launched from the platform	Not listed publicly	LTK Boost puts paid reach behind video from the creator's handle on TikTok and Instagram; LTK Ads run inside the LTK shopping app. 1
Money and tracking	Howl	LTK
How sales are attributed	Engagement, conversion, GMV and ROI tracked in real time, with attribution windows from 1 to 90 days. The tracking method is not described on the page. 1	A click on an LTK link stores a tracking cookie in the shopper's browser; each brand sets its window, most between 7 and 30 days (2022 article). Returned items are deducted from earnings. 1 2
Platform fee	Howl handles payment processing with no minimum threshold or hidden fees for creators. A brand-side fee is not stated. 1	The LTK app costs creators nothing to download and use. A brand-side fee is not stated on the pages read. 1
Brand pricing	Not listed publicly	Not listed publicly
Creator payout	Earnings are paid in the next payout cycle after a transaction clears, often net 30, 60 or 90 days, straight to the creator's bank account. 1 2	Commission is paid to creators through the brand's affiliate partner platform, with returns deducted. Schedule and minimum are not on the pages read. 1
Regions	Not listed publicly	Headquartered in Dallas, Texas, with sites in several regions; creators outside the US and Canada need at least 5,000 followers to apply. 1
Scale they publish	They say: They say thousands of creators; no brand or sales totals are given. 1	They say: They say 40 million monthly shoppers, $4.1B in trackable sales a year, and hundreds of thousands of creators. 1 2 3

What the facts say

Where they overlap

Commission on sales

Howl lists, LTK does not

Pay per video: Content flat fees and licensing paid upfront; brands can also mix in pay per click (CPC) and pay per lead (PPL) offers.

Checked Nov 7, 2026

LTK lists, Howl does not

Ads launched from the platform: LTK Boost puts paid reach behind video from the creator's handle on TikTok and Instagram; LTK Ads run inside the LTK shopping app.

Checked Nov 7, 2026

Which brand each one fits

From the models each lists, nothing else.

Howl

brands that can attribute sales and want to pay on orders
brands that budget per approved video

LTK

brands that can attribute sales and want to pay on orders

Questions people ask

What do Howl and LTK have in common?

Both list commission on sales on their public pages (checked Nov 7, 2026).

What does Howl list that LTK does not?

Howl lists pay per video. LTK does not list it publicly; that is not the same as not offering it.

What does LTK list that Howl does not?

LTK lists ads launched from the platform. Howl does not list it publicly.

Where do these facts come from?

From each platform's public pages, linked next to every fact with the date we checked. A fact without a public source is not shown.

Sources

Each fact above links to one of these. Checked Nov 7, 2026.

Howl: howl.link, home (creators), read 2026-11-07 · howl.link, checked Nov 7, 2026 · “Get paid upfront for what you create.”
Howl: howl.link: For brands, read 2026-11-07 · howl.link, checked Nov 7, 2026 · “mix and match CPC, PPL, or Flat Fee offers to fit your strategy.”
LTK: LTK: How it works, brands (UK site), read 2026-11-07 · company.shopltk.com, checked Nov 7, 2026 · “You control the commission rates.”
LTK: LTK: FAQs (UK site), read 2026-11-07 · company.shopltk.com, checked Nov 7, 2026 · “Typically, our brands offer between 10-25% commission.”
LTK: LTK: For brands, read 2026-11-07 · company.shopltk.com, checked Nov 7, 2026 · “Scale reach on TikTok and Instagram, boosting video from the Creator's handle.”
LTK: LTK Brand Central: How commission is earned through your LTK links (24 Oct 2022), read 2026-11-07 · onbrand.shopltk.com, checked Nov 7, 2026 · “Most LTK brand partners’ cookie windows fall between 7 and 30 days.”