Compared on public facts

impact.com vs LTK

Updated Nov 7, 2026

HourlyUGC is our product. Every fact links to its source. Methodology.

impact.com and LTK both list commission on sales. impact.com also lists pay per video, flat amount per order, retainers, bonuses and product seeding, which LTK does not list publicly. LTK lists ads launched from the platform, which impact.com does not list publicly.

6 facts known on both sides. "Not listed publicly" means we did not find it on their public pages on Nov 7, 2026; it does not mean they lack it.

Why brands pick HourlyUGC over impact.com and LTK

HourlyUGC lists 7 ways to pay creators on its public pages: hourly sessions, pay per video, commission on sales, flat amount per order, share of ad spend, pay per 1,000 views and product seeding. A brand can combine them in one campaign. 1 2 3
impact.com lists pay per video, commission on sales, flat amount per order, retainers, bonuses and product seeding publicly. HourlyUGC also lists hourly sessions, share of ad spend and pay per 1,000 views, which impact.com does not list publicly (checked Nov 7, 2026; not listing is not the same as not offering). impact.com lists retainers and bonuses, which HourlyUGC does not list publicly. 1 2 3
LTK lists commission on sales publicly. HourlyUGC also lists hourly sessions, pay per video, flat amount per order, share of ad spend, pay per 1,000 views and product seeding, which LTK does not list publicly (checked Nov 7, 2026; not listing is not the same as not offering). 1
Meta Partnership Ads with the creators' videos, launched from inside HourlyUGC: the ad goes out from the creator's handle with the brand's budget. impact.com does not list this publicly. 1 2
Who counts the sale: Counted either by the ad platform (Meta) or by HourlyUGC: a connected Shopify store or the Hourly Pixel, last touch within 7 days, with creator links and codes. 1 2 3

Start a campaign on HourlyUGCFacts checked Nov 7, 2026. HourlyUGC is held to the same sourcing rule as every other platform here.

Which pay models each one lists

Side by side

Pay model	impact.com	LTK
Hourly sessions	Not listed publicly	Not listed publicly
Pay per video	Sponsored posts with a fixed fee negotiated per deliverable, paid through performance campaigns or a partner funds transfer. 1 2	Not listed publicly
Commission on sales	Commission on actions as a percentage of the order (help example: 10 % of a $200 sale); dynamic commissioning pays more for new customers, high-margin SKUs or subscribers. 1 2	Brands set their commission rates; LTK says the average is 16 % and recommends 14 %. Their FAQ says brands typically offer 10-25 %. 1 2 3
Flat amount per order	A fixed dollar amount per action (sale, signup, install, free trial), set in template terms. 1	Not listed publicly
Share of ad spend	Not listed publicly	Not listed publicly
Pay per 1,000 views	Not listed publicly	Not listed publicly
Retainers	Ambassador deals with recurring fees; placement fees in template terms can be a monthly payout for regular promoters. 1 2	Not listed publicly
Bonuses	Tiered bonuses and performance-bonus tiers layered on a default payout (help example: 4 % per order rising to 6 % past $200 revenue); placement fees for accepting terms or a first event. 1 2	Not listed publicly
Product seeding	Product gifting as a creator compensation method: creators pick from the brand's catalog (Shopify-synced or uploaded) after being hired; can be the only compensation or combined with a flat fee or performance payout. 1	Not listed publicly
Ads launched from the platform	Not listed publicly	LTK Boost puts paid reach behind video from the creator's handle on TikTok and Instagram; LTK Ads run inside the LTK shopping app. 1
Money and tracking	impact.com	LTK
How sales are attributed	Cross-device, cookieless affiliate tracking with links; promo-code attribution for social and offline purchases; full-funnel attribution beyond last click, with automatic deduplication across channels (they say 10-25 % lower commission spend on average). Online Sale/CPA event types with locking and payout periods set in template terms. 1 2	A click on an LTK link stores a tracking cookie in the shopper's browser; each brand sets its window, most between 7 and 30 days (2022 article). Returned items are deducted from earnings. 1 2
Platform fee	Starter: $30/month plus 2.5 % of revenue (the page does not define the base). Essentials, Pro and Enterprise list no percentage; setup and onboarding at $250 per hour; 12-month contract; partner payouts above the included monthly amount are billed a la carte with no overage fees. 1	The LTK app costs creators nothing to download and use. A brand-side fee is not stated on the pages read. 1
Brand pricing	Starter $30/month plus 2.5 % (Shopify, WooCommerce, BigCommerce, Adobe Commerce, Squarespace, Ecwid, Shoplazza, nopCommerce, Zoho Commerce only; 30-day free trial). Essentials $500/month, includes up to $2,500/month in partner payouts. Pro $2,500/month, includes up to $14,300/month. Enterprise custom. Free for creators and affiliate publishers. 1 2	Not listed publicly
Creator payout	Free for creators. Withdrawals to a bank account or PayPal in 70+ currencies, with a $10 minimum balance. Autopay by balance threshold (processed the following Tuesday or Thursday) or on a fixed day (1st or 15th); Anytime PayPal for immediate withdrawal of smaller balances. 1 2	Commission is paid to creators through the brand's affiliate partner platform, with returns deducted. Schedule and minimum are not on the pages read. 1
Regions	Brands are billed in USD; Canada and Australia in local currency; regional pricing for the UK, Germany, Italy, France, Japan and China expected by December 2026. Partner payouts in 70+ currencies; the creator page addresses international and global creators. 1 2	Headquartered in Dallas, Texas, with sites in several regions; creators outside the US and Canada need at least 5,000 followers to apply. 1
Scale they publish	They say: They say: 6,500+ brands, 250K+ partners, 25m+ creator profiles searchable, 1m+ active partnerships. 1 2	They say: They say 40 million monthly shoppers, $4.1B in trackable sales a year, and hundreds of thousands of creators. 1 2 3

What the facts say

Where they overlap

Commission on sales

impact.com lists, LTK does not

Pay per video: Sponsored posts with a fixed fee negotiated per deliverable, paid through performance campaigns or a partner funds transfer.
Flat amount per order: A fixed dollar amount per action (sale, signup, install, free trial), set in template terms.
Retainers: Ambassador deals with recurring fees; placement fees in template terms can be a monthly payout for regular promoters.
Bonuses: Tiered bonuses and performance-bonus tiers layered on a default payout (help example: 4 % per order rising to 6 % past $200 revenue); placement fees for accepting terms or a first event.
Product seeding: Product gifting as a creator compensation method: creators pick from the brand's catalog (Shopify-synced or uploaded) after being hired; can be the only compensation or combined with a flat fee or performance payout.

Checked Nov 7, 2026

LTK lists, impact.com does not

Ads launched from the platform: LTK Boost puts paid reach behind video from the creator's handle on TikTok and Instagram; LTK Ads run inside the LTK shopping app.

Checked Nov 7, 2026

Which brand each one fits

From the models each lists, nothing else.

impact.com

brands that can attribute sales and want to pay on orders
brands that budget per approved video
brands that ship product to creators
brands running longer creator programs with retainers or bonuses

LTK

brands that can attribute sales and want to pay on orders

Questions people ask

What do impact.com and LTK have in common?

Both list commission on sales on their public pages (checked Nov 7, 2026).

What does impact.com list that LTK does not?

impact.com lists pay per video, flat amount per order, retainers, bonuses and product seeding. LTK does not list them publicly; that is not the same as not offering them.

What does LTK list that impact.com does not?

LTK lists ads launched from the platform. impact.com does not list it publicly.

Where do these facts come from?

From each platform's public pages, linked next to every fact with the date we checked. A fact without a public source is not shown.

Sources

Each fact above links to one of these. Checked Nov 7, 2026.

impact.com: impact.com, for creators page · impact.com, checked Nov 7, 2026 · “a flat fee for each piece of content”
impact.com: impact.com help center, payouts and incentives for influencer partnerships · help.impact.com, checked Nov 7, 2026
LTK: LTK: How it works, brands (UK site), read 2026-11-07 · company.shopltk.com, checked Nov 7, 2026 · “You control the commission rates.”
LTK: LTK: FAQs (UK site), read 2026-11-07 · company.shopltk.com, checked Nov 7, 2026 · “Typically, our brands offer between 10-25% commission.”
impact.com: impact.com help center, performance bonus FAQ · help.impact.com, checked Nov 7, 2026
impact.com: impact.com help center, configure product gifting for your creator campaign · help.impact.com, checked Nov 7, 2026 · “a creator compensation method that rewards creators with free products”
LTK: LTK: For brands, read 2026-11-07 · company.shopltk.com, checked Nov 7, 2026 · “Scale reach on TikTok and Instagram, boosting video from the Creator's handle.”
impact.com: impact.com home page · impact.com, checked Nov 7, 2026 · “Cross-device affiliate tracking with cookieless attribution”
impact.com: impact.com, influencer marketing page · impact.com, checked Nov 7, 2026
LTK: LTK Brand Central: How commission is earned through your LTK links (24 Oct 2022), read 2026-11-07 · onbrand.shopltk.com, checked Nov 7, 2026 · “Most LTK brand partners’ cookie windows fall between 7 and 30 days.”
impact.com: impact.com pricing page · impact.com, checked Nov 7, 2026 · “2.5% of Revenue”
impact.com: impact.com help center, select how often you get paid as a partner · help.impact.com, checked Nov 7, 2026 · “withdraw your funds into your bank or PayPal account”