Compared on public facts

impact.com vs Lucra

Updated Nov 7, 2026

HourlyUGC is our product. Every fact links to its source. Methodology.

impact.com and Lucra both list pay per video, commission on sales, flat amount per order, retainers, bonuses and product seeding. Lucra lists share of ad spend, pay per 1,000 views and ads launched from the platform, which impact.com does not list publicly.

11 facts known on both sides. "Not listed publicly" means we did not find it on their public pages on Nov 7, 2026; it does not mean they lack it.

Why brands pick HourlyUGC over impact.com and Lucra

HourlyUGC lists 7 ways to pay creators on its public pages: hourly sessions, pay per video, commission on sales, flat amount per order, share of ad spend, pay per 1,000 views and product seeding. A brand can combine them in one campaign. 1 2 3
impact.com lists pay per video, commission on sales, flat amount per order, retainers, bonuses and product seeding publicly. HourlyUGC also lists hourly sessions, share of ad spend and pay per 1,000 views, which impact.com does not list publicly (checked Nov 7, 2026; not listing is not the same as not offering). impact.com lists retainers and bonuses, which HourlyUGC does not list publicly. 1 2 3
Lucra lists pay per video, commission on sales, flat amount per order, share of ad spend, pay per 1,000 views, retainers, bonuses and product seeding publicly. HourlyUGC also lists hourly sessions, which Lucra does not list publicly (checked Nov 7, 2026; not listing is not the same as not offering). Lucra lists retainers and bonuses, which HourlyUGC does not list publicly. 1
Meta Partnership Ads with the creators' videos, launched from inside HourlyUGC: the ad goes out from the creator's handle with the brand's budget. impact.com does not list this publicly. 1 2
Who counts the sale: Counted either by the ad platform (Meta) or by HourlyUGC: a connected Shopify store or the Hourly Pixel, last touch within 7 days, with creator links and codes. 1 2 3

Start a campaign on HourlyUGCFacts checked Nov 7, 2026. HourlyUGC is held to the same sourcing rule as every other platform here.

Which pay models each one lists

Side by side

Pay model	impact.com	Lucra
Hourly sessions	Not listed publicly	Not listed publicly
Pay per video	Sponsored posts with a fixed fee negotiated per deliverable, paid through performance campaigns or a partner funds transfer. 1 2	Per-video pay is listed as a form of flat creator pay (with bonuses and retainers); the terms call it per-video compensation. 1 2
Commission on sales	Commission on actions as a percentage of the order (help example: 10 % of a $200 sale); dynamic commissioning pays more for new customers, high-margin SKUs or subscribers. 1 2	Per-result pay: creators earn when their video drives a signup, install or sale. The headline is a commission-only creator army. 1
Flat amount per order	A fixed dollar amount per action (sale, signup, install, free trial), set in template terms. 1	Per-result pay with a fixed amount per result; the home page example shows a program rate of $5.00 per sale. 1
Share of ad spend	Not listed publicly	Ad-spend share is one of the four pay options; ads run from the brand's connected Meta, TikTok, Google and Snapchat accounts. 1
Pay per 1,000 views	Not listed publicly	CPM is listed as a pay option, but Lucra does not say whether it counts organic views or ad impressions; as an ads platform the latter is likely. The terms mention per-view payments. 1 2
Retainers	Ambassador deals with recurring fees; placement fees in template terms can be a monthly payout for regular promoters. 1 2	Retainers are listed as flat creator pay, subject to a 1.5 % payment fee. 1
Bonuses	Tiered bonuses and performance-bonus tiers layered on a default payout (help example: 4 % per order rising to 6 % past $200 revenue); placement fees for accepting terms or a first event. 1 2	Bonuses pay out automatically alongside flat fees and performance pay. 1
Product seeding	Product gifting as a creator compensation method: creators pick from the brand's catalog (Shopify-synced or uploaded) after being hired; can be the only compensation or combined with a flat fee or performance payout. 1	Send samples: ship products through Shopify or share a discount code. 1
Ads launched from the platform	Not listed publicly	Approved videos are launched as ads on Meta, TikTok, Google and Snapchat from the brand's own connected ad accounts; spend goes to the platforms directly. The terms require that paid use of creator content obtained through Lucra runs in connected accounts. 1 2
Money and tracking	impact.com	Lucra
How sales are attributed	Cross-device, cookieless affiliate tracking with links; promo-code attribution for social and offline purchases; full-funnel attribution beyond last click, with automatic deduplication across channels (they say 10-25 % lower commission spend on average). Online Sale/CPA event types with locking and payout periods set in template terms. 1 2	The Lucra pixel, tracked links and creator codes tie each signup, install or sale to the creator video behind it, alongside the ad platforms' own reporting; results by creator, video and campaign with a verified-conversions metric. The terms mention attribution windows without defining them. 1 2
Platform fee	Starter: $30/month plus 2.5 % of revenue (the page does not define the base). Essentials, Pro and Enterprise list no percentage; setup and onboarding at $250 per hour; 12-month contract; partner payouts above the included monthly amount are billed a la carte with no overage fees. 1	No subscription or seat fees. Platform fee on ad spend per calendar month: 1.25 % of the first $100,000, 1 % up to $300,000, 0.75 % up to $1,000,000, 0.50 % above. Flat creator payments (bonuses, retainers, per-video) carry a 1.5 % payment fee. Partner-managed accounts add the partner's fee, 2 % of ad spend by default. Payment processing: credit cards up to 3 %, debit cards free, bank 0.8 % capped at $5. Fees are charged on top of, not deducted from, creator pay. 1 2 3
Brand pricing	Starter $30/month plus 2.5 % (Shopify, WooCommerce, BigCommerce, Adobe Commerce, Squarespace, Ecwid, Shoplazza, nopCommerce, Zoho Commerce only; 30-day free trial). Essentials $500/month, includes up to $2,500/month in partner payouts. Pro $2,500/month, includes up to $14,300/month. Enterprise custom. Free for creators and affiliate publishers. 1 2	Pay as you go: no subscription; the fees above are billed as usage once a day or as soon as $500 is owed; campaigns pause after three declined charges in a row. 1 2
Creator payout	Free for creators. Withdrawals to a bank account or PayPal in 70+ currencies, with a $10 minimum balance. Autopay by balance threshold (processed the following Tuesday or Thursday) or on a fixed day (1st or 15th); Anytime PayPal for immediate withdrawal of smaller balances. 1 2	Free for creators to join. Payouts are set up once; flat fees, performance pay and bonuses pay out automatically with no minimum (FAQ). Standard withdrawals are free; instant withdrawals and conversions from USD carry a small fee; a partner's or referrer's share is deducted. The terms (4 Nov 2026) condition payouts on approved content, verified spend, attribution windows, fraud review and minimum thresholds. 1 2
Regions	Brands are billed in USD; Canada and Australia in local currency; regional pricing for the UK, Germany, Italy, France, Japan and China expected by December 2026. Partner payouts in 70+ currencies; the creator page addresses international and global creators. 1 2	No countries are listed. The terms say availability may vary by surface, jurisdiction, account type and plan; payouts are in USD with a conversion fee for other currencies. Web and iOS. 1 2
Scale they publish	They say: They say: 6,500+ brands, 250K+ partners, 25m+ creator profiles searchable, 1m+ active partnerships. 1 2	Not listed publicly

What the facts say

Where they overlap

Pay per video
Commission on sales
Flat amount per order
Retainers
Bonuses
Product seeding

impact.com lists, Lucra does not

Nothing in the models we track.

Checked Nov 7, 2026

Lucra lists, impact.com does not

Share of ad spend: Ad-spend share is one of the four pay options; ads run from the brand's connected Meta, TikTok, Google and Snapchat accounts.
Pay per 1,000 views: CPM is listed as a pay option, but Lucra does not say whether it counts organic views or ad impressions; as an ads platform the latter is likely. The terms mention per-view payments.
Ads launched from the platform: Approved videos are launched as ads on Meta, TikTok, Google and Snapchat from the brand's own connected ad accounts; spend goes to the platforms directly. The terms require that paid use of creator content obtained through Lucra runs in connected accounts.

Checked Nov 7, 2026

Which brand each one fits

From the models each lists, nothing else.

impact.com

brands that can attribute sales and want to pay on orders
brands that budget per approved video
brands that ship product to creators
brands running longer creator programs with retainers or bonuses

Lucra

brands that can attribute sales and want to pay on orders
brands running Meta ads with creator videos
brands that budget per approved video
brands paying for organic reach per 1,000 views
brands that ship product to creators
brands running longer creator programs with retainers or bonuses

Questions people ask

What do impact.com and Lucra have in common?

Both list pay per video, commission on sales, flat amount per order, retainers, bonuses and product seeding on their public pages (checked Nov 7, 2026).

What does impact.com list that Lucra does not?

Nothing in the pay models we track. Every model impact.com lists, Lucra lists too.

What does Lucra list that impact.com does not?

Lucra lists share of ad spend, pay per 1,000 views and ads launched from the platform. impact.com does not list them publicly.

Where do these facts come from?

From each platform's public pages, linked next to every fact with the date we checked. A fact without a public source is not shown.

Sources

Each fact above links to one of these. Checked Nov 7, 2026.

impact.com: impact.com, for creators page · impact.com, checked Nov 7, 2026 · “a flat fee for each piece of content”
impact.com: impact.com help center, payouts and incentives for influencer partnerships · help.impact.com, checked Nov 7, 2026
Lucra: Lucra home page, pricing FAQ · onlucra.com, checked Nov 7, 2026 · “Flat creator pay (bonuses, retainers, per-video pay)”
Lucra: Lucra terms of service, section 11 · onlucra.com, checked Nov 4, 2026
impact.com: impact.com help center, performance bonus FAQ · help.impact.com, checked Nov 7, 2026
impact.com: impact.com help center, configure product gifting for your creator campaign · help.impact.com, checked Nov 7, 2026 · “a creator compensation method that rewards creators with free products”
impact.com: impact.com home page · impact.com, checked Nov 7, 2026 · “Cross-device affiliate tracking with cookieless attribution”
impact.com: impact.com, influencer marketing page · impact.com, checked Nov 7, 2026
impact.com: impact.com pricing page · impact.com, checked Nov 7, 2026 · “2.5% of Revenue”
Lucra: Lucra billing docs · onlucra.com, checked Nov 7, 2026
impact.com: impact.com help center, select how often you get paid as a partner · help.impact.com, checked Nov 7, 2026 · “withdraw your funds into your bank or PayPal account”