Compared on public facts

Influee vs LTK

Updated Nov 7, 2026

HourlyUGC is our product. Every fact links to its source. Methodology.

Influee and LTK both list ads launched from the platform. Influee also lists pay per video and product seeding, which LTK does not list publicly. LTK lists commission on sales, which Influee does not list publicly.

5 facts known on both sides. "Not listed publicly" means we did not find it on their public pages on Nov 7, 2026; it does not mean they lack it.

Why brands pick HourlyUGC over Influee and LTK

HourlyUGC lists 7 ways to pay creators on its public pages: hourly sessions, pay per video, commission on sales, flat amount per order, share of ad spend, pay per 1,000 views and product seeding. A brand can combine them in one campaign. 1 2 3
Influee lists pay per video and product seeding publicly. HourlyUGC also lists hourly sessions, commission on sales, flat amount per order, share of ad spend and pay per 1,000 views, which Influee does not list publicly (checked Nov 7, 2026; not listing is not the same as not offering). 1
LTK lists commission on sales publicly. HourlyUGC also lists hourly sessions, pay per video, flat amount per order, share of ad spend, pay per 1,000 views and product seeding, which LTK does not list publicly (checked Nov 7, 2026; not listing is not the same as not offering). 1
Meta Partnership Ads with the creators' videos, launched from inside HourlyUGC: the ad goes out from the creator's handle with the brand's budget. 1 2
Who counts the sale: Counted either by the ad platform (Meta) or by HourlyUGC: a connected Shopify store or the Hourly Pixel, last touch within 7 days, with creator links and codes. 1 2 3

Start a campaign on HourlyUGCFacts checked Nov 7, 2026. HourlyUGC is held to the same sourcing rule as every other platform here.

Which pay models each one lists

Side by side

Pay model	Influee	LTK
Hourly sessions	Not listed publicly	Not listed publicly
Pay per video	Creators set their own rates; brands pay per delivered video or photo at that rate, separate from the subscription. They say the average 30-second UGC video in the US is $92. Each collaboration allows unlimited content from the same creator at their prices. 1 2	Not listed publicly
Commission on sales	Not listed publicly	Brands set their commission rates; LTK says the average is 16 % and recommends 14 %. Their FAQ says brands typically offer 10-25 %. 1 2 3
Flat amount per order	Not listed publicly	Not listed publicly
Share of ad spend	Not listed publicly	Not listed publicly
Pay per 1,000 views	Not listed publicly	Not listed publicly
Retainers	Not listed publicly	Not listed publicly
Bonuses	Not listed publicly	Not listed publicly
Product seeding	Barter collaborations (content in exchange for a free product) are possible; products sent to creators count as part of their payment and are not returned. Paid collaborations also start with the product shipped to the creator. 1 2	Not listed publicly
Ads launched from the platform	Partnership Ads on Instagram and Spark Ads on TikTok are offered with the creators; Spark codes are compiled in the platform. 1	LTK Boost puts paid reach behind video from the creator's handle on TikTok and Instagram; LTK Ads run inside the LTK shopping app. 1
Money and tracking	Influee	LTK
How sales are attributed	Not listed publicly	A click on an LTK link stores a tracking cookie in the shopper's browser; each brand sets its window, most between 7 and 30 days (2022 article). Returned items are deducted from earnings. 1 2
Platform fee	A marketplace fee on top of each creator payment: 10 % on the listed plans (paying a creator $100 costs $110). 1	The LTK app costs creators nothing to download and use. A brand-side fee is not stated on the pages read. 1
Brand pricing	Month-to-month subscription, cancel any time: $229 a month (up to 10 creator collaborations a month), $529 (up to 25), $999 (up to 50), custom above. 10 % marketplace fee; creator payments separate. No free trial, but the subscription is refunded in full if no collaboration starts from the first campaign. 1	Not listed publicly
Creator payout	The creator's payment is kept in escrow until the content is delivered and approved by the brand; creators are then paid through Influee within 5-10 days, no invoicing. 1 2	Commission is paid to creators through the brand's affiliate partner platform, with returns deducted. Schedule and minimum are not on the pages read. 1
Regions	Creators in 30+ countries; their countries page lists 33: the US, Canada, Mexico, Argentina, Brazil, Australia, the UK and most of Europe. 1	Headquartered in Dallas, Texas, with sites in several regions; creators outside the US and Canada need at least 5,000 followers to apply. 1
Scale they publish	They say: They say 180,000+ creators in 30+ countries, 30,000+ vetted creators in the USA, 1,800+ brands and $11M+ paid out to creators. 1 2	They say: They say 40 million monthly shoppers, $4.1B in trackable sales a year, and hundreds of thousands of creators. 1 2 3

What the facts say

Where they overlap

Ads launched from the platform

Influee lists, LTK does not

Pay per video: Creators set their own rates; brands pay per delivered video or photo at that rate, separate from the subscription. They say the average 30-second UGC video in the US is $92. Each collaboration allows unlimited content from the same creator at their prices.
Product seeding: Barter collaborations (content in exchange for a free product) are possible; products sent to creators count as part of their payment and are not returned. Paid collaborations also start with the product shipped to the creator.

Checked Nov 7, 2026

LTK lists, Influee does not

Commission on sales: Brands set their commission rates; LTK says the average is 16 % and recommends 14 %. Their FAQ says brands typically offer 10-25 %.

Checked Nov 7, 2026

Which brand each one fits

From the models each lists, nothing else.

Influee

brands that budget per approved video
brands that ship product to creators

LTK

brands that can attribute sales and want to pay on orders

Questions people ask

What do Influee and LTK have in common?

Both list ads launched from the platform on their public pages (checked Nov 7, 2026).

What does Influee list that LTK does not?

Influee lists pay per video and product seeding. LTK does not list them publicly; that is not the same as not offering them.

What does LTK list that Influee does not?

LTK lists commission on sales. Influee does not list it publicly.

Where do these facts come from?

From each platform's public pages, linked next to every fact with the date we checked. A fact without a public source is not shown.

Sources

Each fact above links to one of these. Checked Nov 7, 2026.

Influee: influee.co: Pricing, read 2026-11-07 · influee.co, checked Nov 7, 2026 · “The Average 30s UGC Video Price in USA is $92”
Influee: influee.co: For creators, read 2026-11-07 · influee.co, checked Nov 7, 2026 · “set your own rates”
LTK: LTK: How it works, brands (UK site), read 2026-11-07 · company.shopltk.com, checked Nov 7, 2026 · “You control the commission rates.”
LTK: LTK: FAQs (UK site), read 2026-11-07 · company.shopltk.com, checked Nov 7, 2026 · “Typically, our brands offer between 10-25% commission.”
Influee: influee.co, home (English), read 2026-11-07 · influee.co, checked Nov 7, 2026 · “within 7 to 10 days after receiving the product”
LTK: LTK: For brands, read 2026-11-07 · company.shopltk.com, checked Nov 7, 2026 · “Scale reach on TikTok and Instagram, boosting video from the Creator's handle.”
LTK: LTK Brand Central: How commission is earned through your LTK links (24 Oct 2022), read 2026-11-07 · onbrand.shopltk.com, checked Nov 7, 2026 · “Most LTK brand partners’ cookie windows fall between 7 and 30 days.”
Influee: influee.co: UGC creators by country, read 2026-11-07 · influee.co, checked Nov 7, 2026 · “Find Vetted UGC Creators In 30+ Countries!”