Compared on public facts
Influencer Hero vs Lucra
HourlyUGC is our product. Every fact links to its source. Methodology.
Influencer Hero and Lucra both list product seeding. Lucra lists pay per video, commission on sales, flat amount per order, share of ad spend, pay per 1,000 views, retainers, bonuses and ads launched from the platform, which Influencer Hero does not list publicly.
4 facts known on both sides. "Not listed publicly" means we did not find it on their public pages on Nov 7, 2026; it does not mean they lack it.
Which pay models each one lists
Side by side
| Pay model | Influencer Hero | Lucra |
|---|---|---|
| Hourly sessions | Not listed publicly | Not listed publicly |
| Pay per video | Not listed publicly | Per-video pay is listed as a form of flat creator pay (with bonuses and retainers); the terms call it per-video compensation. 12 |
| Commission on sales | Not listed publicly | Per-result pay: creators earn when their video drives a signup, install or sale. The headline is a commission-only creator army. 1 |
| Flat amount per order | Not listed publicly | Per-result pay with a fixed amount per result; the home page example shows a program rate of $5.00 per sale. 1 |
| Share of ad spend | Not listed publicly | Ad-spend share is one of the four pay options; ads run from the brand's connected Meta, TikTok, Google and Snapchat accounts. 1 |
| Pay per 1,000 views | Not listed publicly | CPM is listed as a pay option, but Lucra does not say whether it counts organic views or ad impressions; as an ads platform the latter is likely. The terms mention per-view payments. 12 |
| Retainers | Not listed publicly | Retainers are listed as flat creator pay, subject to a 1.5 % payment fee. 1 |
| Bonuses | Not listed publicly | Bonuses pay out automatically alongside flat fees and performance pay. 1 |
| Product seeding | Product seeding and gifting workflow on every plan: products and samples shipped to creators with delivery tracking, and gifting cost tracked. 12 | Send samples: ship products through Shopify or share a discount code. 1 |
| Ads launched from the platform | Not listed publicly | Approved videos are launched as ads on Meta, TikTok, Google and Snapchat from the brand's own connected ad accounts; spend goes to the platforms directly. The terms require that paid use of creator content obtained through Lucra runs in connected accounts. 12 |
| Money and tracking | Influencer Hero | Lucra |
| How sales are attributed | Affiliate links and discount codes per creator on all plans, with clicks and conversions reported; leaked codes are detected and rotated. 12 | The Lucra pixel, tracked links and creator codes tie each signup, install or sale to the creator video behind it, alongside the ad platforms' own reporting; results by creator, video and campaign with a verified-conversions metric. The terms mention attribution windows without defining them. 12 |
| Platform fee | Not listed publicly | No subscription or seat fees. Platform fee on ad spend per calendar month: 1.25 % of the first $100,000, 1 % up to $300,000, 0.75 % up to $1,000,000, 0.50 % above. Flat creator payments (bonuses, retainers, per-video) carry a 1.5 % payment fee. Partner-managed accounts add the partner's fee, 2 % of ad spend by default. Payment processing: credit cards up to 3 %, debit cards free, bank 0.8 % capped at $5. Fees are charged on top of, not deducted from, creator pay. 123 |
| Brand pricing | Standard $649, Pro $1,049 and Business $2,490 a month on quarterly terms; $519 / $839 / $1,992 a month semi-annually; $454 / $734 / $1,743 a month yearly. Enterprise on request. Quarterly plans need a 3-month commitment. 1 | Pay as you go: no subscription; the fees above are billed as usage once a day or as soon as $500 is owed; campaigns pause after three declined charges in a row. 12 |
| Creator payout | Automated creator payouts in batches, including international, capped by plan (20, 200 or 500 a month; unlimited on Enterprise). Their product screen shows a 0.5 % fee on batch payouts; the page does not say which plans it applies to. 12 | Free for creators to join. Payouts are set up once; flat fees, performance pay and bonuses pay out automatically with no minimum (FAQ). Standard withdrawals are free; instant withdrawals and conversions from USD carry a small fee; a partner's or referrer's share is deducted. The terms (4 Nov 2026) condition payouts on approved content, verified spend, attribution windows, fraud review and minimum thresholds. 12 |
| Regions | Not listed publicly | No countries are listed. The terms say availability may vary by surface, jurisdiction, account type and plan; payouts are in USD with a conversion fee for other currencies. Web and iOS. 12 |
| Scale they publish | They say: They say 1,200+ brands and 150+ agencies, and a database of 450M+ creators. 1 | Not listed publicly |
What the facts say
Where they overlap
- Product seeding
Influencer Hero lists, Lucra does not
Nothing in the models we track.
Checked Nov 7, 2026
Lucra lists, Influencer Hero does not
- Pay per video: Per-video pay is listed as a form of flat creator pay (with bonuses and retainers); the terms call it per-video compensation.
- Commission on sales: Per-result pay: creators earn when their video drives a signup, install or sale. The headline is a commission-only creator army.
- Flat amount per order: Per-result pay with a fixed amount per result; the home page example shows a program rate of $5.00 per sale.
- Share of ad spend: Ad-spend share is one of the four pay options; ads run from the brand's connected Meta, TikTok, Google and Snapchat accounts.
- Pay per 1,000 views: CPM is listed as a pay option, but Lucra does not say whether it counts organic views or ad impressions; as an ads platform the latter is likely. The terms mention per-view payments.
- Retainers: Retainers are listed as flat creator pay, subject to a 1.5 % payment fee.
- Bonuses: Bonuses pay out automatically alongside flat fees and performance pay.
- Ads launched from the platform: Approved videos are launched as ads on Meta, TikTok, Google and Snapchat from the brand's own connected ad accounts; spend goes to the platforms directly. The terms require that paid use of creator content obtained through Lucra runs in connected accounts.
Checked Nov 7, 2026
Which brand each one fits
From the models each lists, nothing else.
Influencer Hero
- brands that ship product to creators
Lucra
- brands that can attribute sales and want to pay on orders
- brands running Meta ads with creator videos
- brands that budget per approved video
- brands paying for organic reach per 1,000 views
- brands that ship product to creators
- brands running longer creator programs with retainers or bonuses
Questions people ask
What do Influencer Hero and Lucra have in common?
Both list product seeding on their public pages (checked Nov 7, 2026).
What does Influencer Hero list that Lucra does not?
Nothing in the pay models we track. Every model Influencer Hero lists, Lucra lists too.
What does Lucra list that Influencer Hero does not?
Lucra lists pay per video, commission on sales, flat amount per order, share of ad spend, pay per 1,000 views, retainers, bonuses and ads launched from the platform. Influencer Hero does not list them publicly.
Where do these facts come from?
From each platform's public pages, linked next to every fact with the date we checked. A fact without a public source is not shown.
Sources
Each fact above links to one of these. Checked Nov 7, 2026.
- Lucra: Lucra home page, pricing FAQ · onlucra.com, checked Nov 7, 2026 · “Flat creator pay (bonuses, retainers, per-video pay)”
- Lucra: Lucra terms of service, section 11 · onlucra.com, checked Nov 4, 2026
- Influencer Hero: influencer-hero.com, home, read 2026-11-07 · influencer-hero.com, checked Nov 7, 2026 · “Automatically ship products and samples to your creators and track every delivery.”
- Influencer Hero: influencer-hero.com: Pricing, read 2026-11-07 · influencer-hero.com, checked Nov 7, 2026 · “Product seeding & gifting workflow”
- Lucra: Lucra billing docs · onlucra.com, checked Nov 7, 2026