Compared on public facts

Insense vs LTK

Updated Nov 7, 2026

HourlyUGC is our product. Every fact links to its source. Methodology.

Insense and LTK both list commission on sales and ads launched from the platform. Insense also lists pay per video and product seeding, which LTK does not list publicly.

6 facts known on both sides. "Not listed publicly" means we did not find it on their public pages on Nov 7, 2026; it does not mean they lack it.

Why brands pick HourlyUGC over Insense and LTK

HourlyUGC lists 7 ways to pay creators on its public pages: hourly sessions, pay per video, commission on sales, flat amount per order, share of ad spend, pay per 1,000 views and product seeding. A brand can combine them in one campaign. 1 2 3
Insense lists pay per video, commission on sales and product seeding publicly. HourlyUGC also lists hourly sessions, flat amount per order, share of ad spend and pay per 1,000 views, which Insense does not list publicly (checked Nov 7, 2026; not listing is not the same as not offering). 1 2
LTK lists commission on sales publicly. HourlyUGC also lists hourly sessions, pay per video, flat amount per order, share of ad spend, pay per 1,000 views and product seeding, which LTK does not list publicly (checked Nov 7, 2026; not listing is not the same as not offering). 1
Meta Partnership Ads with the creators' videos, launched from inside HourlyUGC: the ad goes out from the creator's handle with the brand's budget. 1 2
Who counts the sale: Counted either by the ad platform (Meta) or by HourlyUGC: a connected Shopify store or the Hourly Pixel, last touch within 7 days, with creator links and codes. 1 2 3

Start a campaign on HourlyUGCFacts checked Nov 7, 2026. HourlyUGC is held to the same sourcing rule as every other platform here.

Which pay models each one lists

Side by side

Pay model	Insense	LTK
Hourly sessions	Not listed publicly	Not listed publicly
Pay per video	Creators are hired per deal and paid per delivered content; their FAQ says UGC campaigns start at $100 per video. Creator payments are separate from the subscription. 1	Not listed publicly
Commission on sales	Affiliate campaigns: find influencers already in affiliate programs or enrol them in your own, and pay commissions on sales through Insense. Included on the Brand and Agency plans, not on the Trial. 1 2	Brands set their commission rates; LTK says the average is 16 % and recommends 14 %. Their FAQ says brands typically offer 10-25 %. 1 2 3
Flat amount per order	Not listed publicly	Not listed publicly
Share of ad spend	Not listed publicly	Not listed publicly
Pay per 1,000 views	Not listed publicly	Not listed publicly
Retainers	Not listed publicly	Not listed publicly
Bonuses	Not listed publicly	Not listed publicly
Product seeding	Product seeding with a Shopify integration and bulk shipping exports; barter (product-only) campaigns are allowed and then only the subscription is paid. On the Brand and Agency plans. 1 2	Not listed publicly
Ads launched from the platform	Meta Partnership Ads: request account-level access from eligible influencers in one click; TikTok Spark Ad codes delivered through Insense. Partnership Ads connections are limited by plan (1 on Trial, 10 on Brand, unlimited on Agency). The ads run from the brand's ad account. 1 2	LTK Boost puts paid reach behind video from the creator's handle on TikTok and Instagram; LTK Ads run inside the LTK shopping app. 1
Money and tracking	Insense	LTK
How sales are attributed	Not listed publicly	A click on an LTK link stores a tracking cookie in the shopper's browser; each brand sets its window, most between 7 and 30 days (2022 article). Returned items are deducted from earnings. 1 2
Platform fee	A marketplace fee added to each creator payment: 20 % on Trial, 10 % on Brand, 7 % on Agency (pricing page). Their FAQ page instead says a 15 % / 20 % fee on content produced through the platform. 1 2	The LTK app costs creators nothing to download and use. A brand-side fee is not stated on the pages read. 1
Brand pricing	Trial from $650 for one month (upgrades to Brand unless cancelled 48 hours before it ends); Brand from $500 a month ($1,500 billed quarterly) or $400 a month billed yearly ($4,800); Agency from $800 a month ($2,400 quarterly) or $640 a month yearly ($7,680). Extra seats $30 a month, extra brands $100 a month, 5 extra Partnership Ads connections $125 a month. Creator payments not included. 1	Not listed publicly
Creator payout	When a brand hires a creator the agreed payment is deducted from the brand's account and held by Insense; once the brand approves the content and completes the deal it moves to the creator's Insense wallet. Withdrawals to PayPal take about 4 business days, to a bank account about 7. 1	Commission is paid to creators through the brand's affiliate partner platform, with returns deducted. Schedule and minimum are not on the pages read. 1
Regions	They say 115k+ creators across 57+ countries. 1	Headquartered in Dallas, Texas, with sites in several regions; creators outside the US and Canada need at least 5,000 followers to apply. 1
Scale they publish	They say: They say 115k+ responsive creators across 57+ countries and 3,500+ DTC brands, mobile apps and advertising agencies. 1	They say: They say 40 million monthly shoppers, $4.1B in trackable sales a year, and hundreds of thousands of creators. 1 2 3

What the facts say

Where they overlap

Commission on sales
Ads launched from the platform

Insense lists, LTK does not

Pay per video: Creators are hired per deal and paid per delivered content; their FAQ says UGC campaigns start at $100 per video. Creator payments are separate from the subscription.
Product seeding: Product seeding with a Shopify integration and bulk shipping exports; barter (product-only) campaigns are allowed and then only the subscription is paid. On the Brand and Agency plans.

Checked Nov 7, 2026

LTK lists, Insense does not

Nothing in the models we track.

Checked Nov 7, 2026

Which brand each one fits

From the models each lists, nothing else.

Insense

brands that can attribute sales and want to pay on orders
brands that budget per approved video
brands that ship product to creators

LTK

brands that can attribute sales and want to pay on orders

Questions people ask

What do Insense and LTK have in common?

Both list commission on sales and ads launched from the platform on their public pages (checked Nov 7, 2026).

What does Insense list that LTK does not?

Insense lists pay per video and product seeding. LTK does not list them publicly; that is not the same as not offering them.

What does LTK list that Insense does not?

Nothing in the pay models we track.

Where do these facts come from?

From each platform's public pages, linked next to every fact with the date we checked. A fact without a public source is not shown.

Sources

Each fact above links to one of these. Checked Nov 7, 2026.

Insense: insense.pro: Pricing FAQ, read 2026-11-07 · insense.pro, checked Nov 7, 2026 · “UGC campaigns start at $100 per video.”
Insense: insense.pro, home, read 2026-11-07 · insense.pro, checked Nov 7, 2026 · “enrol them into your own program and easily pay commissions through Insense”
LTK: LTK: How it works, brands (UK site), read 2026-11-07 · company.shopltk.com, checked Nov 7, 2026 · “You control the commission rates.”
LTK: LTK: FAQs (UK site), read 2026-11-07 · company.shopltk.com, checked Nov 7, 2026 · “Typically, our brands offer between 10-25% commission.”
Insense: insense.pro: FAQ, read 2026-11-07 · insense.pro, checked Nov 7, 2026 · “Yes, you compensate creators by providing them with products or services”
LTK: LTK: For brands, read 2026-11-07 · company.shopltk.com, checked Nov 7, 2026 · “Scale reach on TikTok and Instagram, boosting video from the Creator's handle.”
LTK: LTK Brand Central: How commission is earned through your LTK links (24 Oct 2022), read 2026-11-07 · onbrand.shopltk.com, checked Nov 7, 2026 · “Most LTK brand partners’ cookie windows fall between 7 and 30 days.”
Insense: Insense creator help: A detailed guide of how payments work on Insense, read 2026-11-07 · help-creators.insense.pro, checked Nov 7, 2026 · “Withdrawals to PayPal typically take 4 business days to reach your account.”