Compared on public facts

Intellifluence vs Lucra

Updated Nov 7, 2026

HourlyUGC is our product. Every fact links to its source. Methodology.

Intellifluence and Lucra both list pay per video. Lucra lists commission on sales, flat amount per order, share of ad spend, pay per 1,000 views, retainers, bonuses, product seeding and ads launched from the platform, which Intellifluence does not list publicly.

4 facts known on both sides. "Not listed publicly" means we did not find it on their public pages on Nov 7, 2026; it does not mean they lack it.

Why brands pick HourlyUGC over Intellifluence and Lucra

HourlyUGC lists 7 ways to pay creators on its public pages: hourly sessions, pay per video, commission on sales, flat amount per order, share of ad spend, pay per 1,000 views and product seeding. A brand can combine them in one campaign. 1 2 3
Intellifluence lists pay per video publicly. HourlyUGC also lists hourly sessions, commission on sales, flat amount per order, share of ad spend, pay per 1,000 views and product seeding, which Intellifluence does not list publicly (checked Nov 7, 2026; not listing is not the same as not offering). 1
Lucra lists pay per video, commission on sales, flat amount per order, share of ad spend, pay per 1,000 views, retainers, bonuses and product seeding publicly. HourlyUGC also lists hourly sessions, which Lucra does not list publicly (checked Nov 7, 2026; not listing is not the same as not offering). Lucra lists retainers and bonuses, which HourlyUGC does not list publicly. 1
Meta Partnership Ads with the creators' videos, launched from inside HourlyUGC: the ad goes out from the creator's handle with the brand's budget. Intellifluence does not list this publicly. 1 2
Who counts the sale: Counted either by the ad platform (Meta) or by HourlyUGC: a connected Shopify store or the Hourly Pixel, last touch within 7 days, with creator links and codes. 1 2 3

Start a campaign on HourlyUGCFacts checked Nov 7, 2026. HourlyUGC is held to the same sourcing rule as every other platform here.

Which pay models each one lists

Side by side

Pay model	Intellifluence	Lucra
Hourly sessions	Not listed publicly	Not listed publicly
Pay per video	Influencer Offers: creators list flat-rate services that brands buy, with optional add-ons such as amplification. 1	Per-video pay is listed as a form of flat creator pay (with bonuses and retainers); the terms call it per-video compensation. 1 2
Commission on sales	Not listed publicly	Per-result pay: creators earn when their video drives a signup, install or sale. The headline is a commission-only creator army. 1
Flat amount per order	Not listed publicly	Per-result pay with a fixed amount per result; the home page example shows a program rate of $5.00 per sale. 1
Share of ad spend	Not listed publicly	Ad-spend share is one of the four pay options; ads run from the brand's connected Meta, TikTok, Google and Snapchat accounts. 1
Pay per 1,000 views	Not listed publicly	CPM is listed as a pay option, but Lucra does not say whether it counts organic views or ad impressions; as an ads platform the latter is likely. The terms mention per-view payments. 1 2
Retainers	Not listed publicly	Retainers are listed as flat creator pay, subject to a 1.5 % payment fee. 1
Bonuses	Not listed publicly	Bonuses pay out automatically alongside flat fees and performance pay. 1
Product seeding	Not listed publicly	Send samples: ship products through Shopify or share a discount code. 1
Ads launched from the platform	Not listed publicly	Approved videos are launched as ads on Meta, TikTok, Google and Snapchat from the brand's own connected ad accounts; spend goes to the platforms directly. The terms require that paid use of creator content obtained through Lucra runs in connected accounts. 1 2
Money and tracking	Intellifluence	Lucra
How sales are attributed	Not listed publicly	The Lucra pixel, tracked links and creator codes tie each signup, install or sale to the creator video behind it, alongside the ad platforms' own reporting; results by creator, video and campaign with a verified-conversions metric. The terms mention attribution windows without defining them. 1 2
Platform fee	Creators and talent agencies join at no cost and Intellifluence takes none of their earnings. A fee on brand payments is not stated on the pricing page. 1	No subscription or seat fees. Platform fee on ad spend per calendar month: 1.25 % of the first $100,000, 1 % up to $300,000, 0.75 % up to $1,000,000, 0.50 % above. Flat creator payments (bonuses, retainers, per-video) carry a 1.5 % payment fee. Partner-managed accounts add the partner's fee, 2 % of ad spend by default. Payment processing: credit cards up to 3 %, debit cards free, bank 0.8 % capped at $5. Fees are charged on top of, not deducted from, creator pay. 1 2 3
Brand pricing	Free plan (1 campaign, 5 applications); Starter $99 a month; Regular $249 a month; Advanced $599 a month with assisted setup and up to 20 hours of campaign management. 20 % off annual plans paid upfront, a 60-day trial through a coupon link, and no minimum budget or spend. 1 2 3	Pay as you go: no subscription; the fees above are billed as usage once a day or as soon as $500 is owed; campaigns pause after three declined charges in a row. 1 2
Creator payout	Through Intellifluence Payments, which holds the money until the work is done; creators are paid only after the brand approves. 1099 forms go through a payment partner. 1 2	Free for creators to join. Payouts are set up once; flat fees, performance pay and bonuses pay out automatically with no minimum (FAQ). Standard withdrawals are free; instant withdrawals and conversions from USD carry a small fee; a partner's or referrer's share is deducted. The terms (4 Nov 2026) condition payouts on approved content, verified spend, attribution windows, fraud review and minimum thresholds. 1 2
Regions	Not listed publicly	No countries are listed. The terms say availability may vary by surface, jurisdiction, account type and plan; payouts are in USD with a conversion fee for other currencies. Web and iOS. 1 2
Scale they publish	They say: They say 250,000+ creators; another section of the same page says 200,000+. 1	Not listed publicly

What the facts say

Where they overlap

Pay per video

Intellifluence lists, Lucra does not

Nothing in the models we track.

Checked Nov 7, 2026

Lucra lists, Intellifluence does not

Commission on sales: Per-result pay: creators earn when their video drives a signup, install or sale. The headline is a commission-only creator army.
Flat amount per order: Per-result pay with a fixed amount per result; the home page example shows a program rate of $5.00 per sale.
Share of ad spend: Ad-spend share is one of the four pay options; ads run from the brand's connected Meta, TikTok, Google and Snapchat accounts.
Pay per 1,000 views: CPM is listed as a pay option, but Lucra does not say whether it counts organic views or ad impressions; as an ads platform the latter is likely. The terms mention per-view payments.
Retainers: Retainers are listed as flat creator pay, subject to a 1.5 % payment fee.
Bonuses: Bonuses pay out automatically alongside flat fees and performance pay.
Product seeding: Send samples: ship products through Shopify or share a discount code.
Ads launched from the platform: Approved videos are launched as ads on Meta, TikTok, Google and Snapchat from the brand's own connected ad accounts; spend goes to the platforms directly. The terms require that paid use of creator content obtained through Lucra runs in connected accounts.

Checked Nov 7, 2026

Which brand each one fits

From the models each lists, nothing else.

Intellifluence

brands that budget per approved video

Lucra

brands that can attribute sales and want to pay on orders
brands running Meta ads with creator videos
brands that budget per approved video
brands paying for organic reach per 1,000 views
brands that ship product to creators
brands running longer creator programs with retainers or bonuses

Questions people ask

What do Intellifluence and Lucra have in common?

Both list pay per video on their public pages (checked Nov 7, 2026).

What does Intellifluence list that Lucra does not?

Nothing in the pay models we track. Every model Intellifluence lists, Lucra lists too.

What does Lucra list that Intellifluence does not?

Lucra lists commission on sales, flat amount per order, share of ad spend, pay per 1,000 views, retainers, bonuses, product seeding and ads launched from the platform. Intellifluence does not list them publicly.

Where do these facts come from?

From each platform's public pages, linked next to every fact with the date we checked. A fact without a public source is not shown.

Sources

Each fact above links to one of these. Checked Nov 7, 2026.

Intellifluence: intellifluence.com, home, read 2026-11-07 · intellifluence.com, checked Nov 7, 2026 · “Influencer Offers enable you to pitch influencers for their flat rate services”
Lucra: Lucra home page, pricing FAQ · onlucra.com, checked Nov 7, 2026 · “Flat creator pay (bonuses, retainers, per-video pay)”
Lucra: Lucra terms of service, section 11 · onlucra.com, checked Nov 4, 2026
Lucra: Lucra billing docs · onlucra.com, checked Nov 7, 2026
Intellifluence: intellifluence.com: Plans and pricing, read 2026-11-07 · intellifluence.com, checked Nov 7, 2026 · “Save 20% with annual.”